Avocados from Mexico 'Big Game 2015 #FirstDraftEver' by GSD&M

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Advocados from Mexico "Big Game 2015 #FirstDraftEver" by GSD&M.
Advocados from Mexico "Big Game 2015 #FirstDraftEver" by GSD&M.

Avocado lobby's primeval ad marks its first trip to the Super Bowl

After teasing ad-watchers Thursday with sports commentators Doug Flutie and Jerry Rice (plus a rhinoceros), Avocados from Mexico rolled out its full Super Bowl spot Friday.

GSD&M's creation for the Irving, Texas-based avocado advocate depicts a parody of the NFL draft. "About four billion years ago," countries pick which flora and fauna will join their teams.

Read how Avocados from Mexico may change Super Bowl culture

Flutie and Rice provide commentary on the picks. Mexico drafts avocados — a choice the commenters approve.

The ad will air at the end of the first quarter of the Super Bowl.

Campaign credits

Client: Avocados from Mexico
Agency: GSD&M
Chief Creative Officer: Jay Russell
President: Marianne Malina
Creative Director: Tom Hamling
Creative Director: Tim Eger
Sr. Copywriter: Leigh Browne
Sr. Art Director: Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi, Norah Rudyk
Account Supervisor: Elizabeth Perez
Business Affairs Manager: Linda Nhan
Chief Strategist: Andrew Teagle
Strategist: Katie Fitzgerald
Studio Art: David Fawcett, Summer Ortiz, Marcus Davis
Project Manager: Marlo Gil, Alicia Ross
Sr. Art Producer: Shannon McMillan
Production Company: Biscuit Filmworks
Director: Matt Dilmore
Director of Photography: Darko Suvak
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Carr Donald
Editorial: Cut + Run
Editor: Jay Nelson
Producer: Remy Foxx
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Music/Sound Design: Robot Repair
Composer/Sound Designer: Doug Darnell
Visual Effects: A52
Effects Supervisor: Andy Barrios
Executive Producer: Kim Christensen
Producer: Heather Johann
Mix: Eleven Sound
Mixer: Jeff Payne

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