What does it take to bring lost artwork back from the ashes? A combination of digital wizardry and stock photography, according to a campaign launched today by Adobe and Goodby Silverstein & Partners.
"Make a Masterpiece" enlists four digital artists from around the world to reconstruct masterpieces that have been lost, stolen or destroyed. To recapture every detail, the artists had access to the 50 million pieces of Adobe Stock photography, which users can access via the Adobe Creative Cloud.
Scott Braut, head of content at Adobe, said the campaign "demonstrates the compelling possibilities of stock photography in the hands of talented designers and artists."
Karla Cordova from Ecuador reconstructed Frida Kahlo’s "The Wounded Table," Jean-Charles Debroize from France took on Caravaggio’s "Saint Matthew and the Angel," Mike Campau from the US crafted Karl Friedrich Schinkel’s "Cathedral Towering Over a Town," and Ankur Patar from India redesigned Rembrandt van Rijn’s "The Storm on the Sea of Galilee."
The campaign includes four time-lapse videos of the artists integrating thousands of stock photos to edit their assigned masterpieces on Photoshop CC.
"No one can truly replace these lost paintings. But by faithfully re-creating them with Adobe Stock, we can remember them again and reshape what the world thinks about stock photography in the process." said GS&P creative director Will Elliott in a statement.
The ads will run online and on Adobe’s social channels. Also online is a behind-the-scenes video for a look at how artist Ankur Patar embraced his task.
Patar used 246 stock images to re-create Rembrandt’s "The Storm on the Sea of Galilee," painted in 1633. Three centuries later, in 1990, the painting was cut out of its frame from the Isabella Stewart Gardner Museum in Boston and was never seen again. Patar used three or four stock images per face for the frightened sailors on the ship. He even went as far as substituting Rembrandt’s self-portrait in the painting with his own face.
"The whole process of finding the stock images in the Creative Cloud saves a lot of time," Patar said. "With Adobe Stock, my creativity is uninterrupted and I can make a masterpiece."