Arnold Palmer passed away at the age of 87 on Sunday, leaving behind a legacy as a sportsman and product pitchman that few have matched.
Often referred to as the father of sports marketing, Palmer capitalized on his everyman persona with decades-spanning partnerships with Pennzoil and Hertz and other deals that raked in millions.
At a time when TV was still a nascent platform, Palmer’s career off the course caught fire in 1960 when he started working with agent Mark McCormack, founder of talent agency IMG, which was eventually acquired by WME. Legend has it their business relationship began with just a handshake.
Here’s a roundup of some of The King’s best-known TV commercials.
United Airlines (1973)
And some companies capitalized on Palmer's namesake drink.
This article first appeared on prweek.com.