Under Armour 'Stonecutter' by Droga5

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Under Armor "Stonecutter" by Droga5.
Under Armor "Stonecutter" by Droga5.

Basketball MVP stars in TV ad about perseverance

Two days ago, basketball player Stephen Curry of the Golden State Warriors was named MVP in the league. Celebrating the player's ability, athletic brand Under Armour teamed up with Droga5 for a 30-second spot.

The ad emphasizes Curry's dedication to the sport. A narration by Bill Russell uses the metaphor of a stonecutter: One perfect strike will break a stone, but only after repeated blows.

Under Armour is also releasing a graphic T-shirt and shoe in honor of Curry.

Campaign credits

Client: Under Armour
Agency: Droga5


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