SectorFMCG and Cosmetics / toiletries
Deutsch LA continues the 'Be Soft. Be Strong' campaign with an unbelievable trio of gifts
Angel Soft continues its "Be Soft. Be Strong" campaign with touching acts of charity for National Single Parent’s Day on March 21. Didn’t know it was Single Parent’s Day? Neither did these single parents, at least until Angel Soft made their lives much, much easier for the next year. The online video by Deutsch LA captures their emotional responses, much like previous iterations of the campaign, which featured for single mothers, grandparents, adoptive families, immigrants and single fathers.