In amusing Dinty Moore spot, a lumberjack and beaver ditch the brew for stew

"Stewski" from BBDO Minneapolis toasts a day's hard work with "the beer of meals."

First introduced in 1935, Dinty Moore is a legacy brand that is not afraid to show its age. A new spot by BBDO Minneapolis harkens back to vintage beer ad campaigns with shameless product shots and a tireless lumberjack. But, in this commercial, instead of relaxing with a beer at the end of his workday, he opens some Dinky Moore beef stew. "Stewski" is an extension of the brand’s "Lumberjacks Eat Moore" campaign which launched last year. The 30-second ad will run on the brand’s social channels.