American Greetings serves up taco emoji for Apple Watch

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The justWink app for Apple Watch.
The justWink app for Apple Watch.

App lets users send exclusive emoji character using Apple's new wearable offers users the ability to voice petitions on matters and one of those petitions, submitted by Taco Bell, is to add an emoji character for a taco. The tech world has yet to act on this.

But American Greetings has, with its e-card app justWink, in a campaign by Mullen. The taco emoji is exclusively for justWink's Apple Watch app.

Read: Emojis change the digital marketing landscape

To kick-off the new app and emoji, trucks patrolling New York City, near Apple stores today, are giving tacos to consumers with the new Apple Watch. Today is the launch of Apple's wearable, which had record pre-sale orders.

A teaser trailer for the taco emoji contains quotes from consumers hungry to expand their glyph vocabulary.

Campaign credits

Client: American Greetings
Agency: Mullen


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