American Family Insurance 'Dreams Made Real' by BBDO New York

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American Family Insurance "Dreams Made Real" by BBDO New York.
American Family Insurance "Dreams Made Real" by BBDO New York.

The insurance company employs star power and aspiring artists in Super Bowl spot

A Super Bowl ad created by BBDO New York launches American Family Insurance's tagline: "Insure Carefully, Dream Fearlessly."

The ad resembles Edward Hopper's 1942 painting "Nighthawks" and stars Jennifer Hudson and a cast of performers looking for a big break in showbiz.

The spot will air regionally during the Super Bowl in areas American Family Insurance operates. It's the third time the Madison, Wis., company has run a Super Bowl ad. The TV spot will be supported by a print, radio and digital marketing campaign.

Campaign credits

Client: American Family Insurance
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
ACD/Copywriter: Judd Counsell
ACD/Art Director: Anne Lac
Group Executive Producer: Anthony Nelson
Senior Producer: Darbi Fretwell
Producer: BreeAnn Stuart
Executive Music Producer: Rani Vaz
Senior Account Director: Jim Santora
Senior Account Director: Amy Hefti
Account Manager: Sara Plotkin
Production Company: RSA
Executive Producer: Tracie Norfleet
Director: Jake Scott
Director of Photography: Chris Soos
Line Producer: David Mitchell
Production Supervisor: Jason Groves
Music Production: Search Party
Music Supervisor: Randall Poster
Music Producer: Meghan Currier
Music Producer/Arranger: Stewart Lerman
Music Arranger: David Forman
Editorial Company: NO6NY
Executive Producer: Corina Dennison
Producer: Malia Rose
Editor: Justin Quagliata
Assistant Editor: Ryan Bukowski
VFX Artist: Ed Skupeen
Recording Studio: Heard City
Mixer/Sound Designer: Philip Loeb
Senior Producer: Sasha Awn
Telecine: Company 3
Colorist: Tim Masick
Producer: Rochelle Brown
Graphics House: Imaginary Forces
Designer/Animator: Griffin Frazen
Executive Producer: Sarah Roebuck

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