American Express shows off Apple Pay support

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Amex 'The Next Evolution of Membership is Here' by Oglivy.
Amex 'The Next Evolution of Membership is Here' by Oglivy.

The "Retrospective" spot by Ogilvy pays homage to classic AmEx ads as it touts Apple's new payment service

AmEx on Monday launched an ad that celebrates its adoption of Apple Pay by celebrating celebrity endorsements from the past.

The Oglivy-produced spot includes several vintage ads for the credit card company. Those ads from decades past include celebrities such as Jim Henson, Jackie Chan and Tina Fey.

The montage of previous ads highlight the reliability of American Express — showing the card used by a smiling Jerry Seinfeld at the gas pump and online in the early days of e-commerce.

The end of the spot touts Apple Pay as the newest way to pay as the company makes the jump to mobile payments.

American Express joins other major banking institutions to promote Apple Pay, including Bank of America, Capital One, Chase, MasterCard and Wells Fargo in advertising the mobile payment system for Apple devices.

Read how Apple Pay challenges financial marketing

Campaign credits

Client: American Express
Agency: Oglivy

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