American Eagle Outfitters "portraits" by Translation

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American Eagle Outfitters, the clothes retailer, has released a campaign that makes a virtue of its wide range of styles and sizes by claiming it is a fightback against other brands' narrow interpretation of beauty.

Translation created the campaign, which will run nationwide in the US and also includes press and digital work. The campaign tagline is: "My imperfections make the perfect me."

Creative credits

Brand/client: American Eagle Outfitters
Campaign title: "Portraits"
Spot title: "Portraits"
Agency: Translation
Chief executive: Steve Stoute
Chief creative officer: John Norman
President: Nils Peyron
Executive creative directors: Jay Berry and Marc d’Avignon
Copywriter: Betsy Decker
Art director: Ben Carter
Director of content production: Miriam Franklin
Producer: Liz Graves
Account team: Amanda Hellman and Cassie Farley
Music supervisor: Nick Pacelli
Production company: MJZ
Director: Dante Ariola
Director of photography: Greg Fraser
Executive producer: Scott Howard
Line producer: Natalie Hill
Editorial company: Number 6
Editor: Andrea MacArthur
Assistant editor: Kyle Whitmore
Post executive producer: Crissy DeSimone
Post producer: Kendra Desai
VFX company: The Mill Los Angeles
VFX artist: Chris Knight
VFX executive producer: Jo Arghiris
VFX producer: Leighton Greer
Audio post: Eleven
Mixer: Jeff Payne
Executive producer: Suzanne Hollingshead
Producer: Dawn Redmann
Music: "Feeling Good"
Composers: Ariel R A Heavy Duty Music and Mad Decent Production
Executive producer: Josh Kessler
Producer: Daniel Nigro
Media: MediaCom