American Eagle Outfitters "portraits" by Translation

Be the first to comment

American Eagle Outfitters, the clothes retailer, has released a campaign that makes a virtue of its wide range of styles and sizes by claiming it is a fightback against other brands' narrow interpretation of beauty.

Translation created the campaign, which will run nationwide in the US and also includes press and digital work. The campaign tagline is: "My imperfections make the perfect me."

Creative credits

Brand/client: American Eagle Outfitters
Campaign title: "Portraits"
Spot title: "Portraits"
Agency: Translation
Chief executive: Steve Stoute
Chief creative officer: John Norman
President: Nils Peyron
Executive creative directors: Jay Berry and Marc d’Avignon
Copywriter: Betsy Decker
Art director: Ben Carter
Director of content production: Miriam Franklin
Producer: Liz Graves
Account team: Amanda Hellman and Cassie Farley
Music supervisor: Nick Pacelli
Production company: MJZ
Director: Dante Ariola
Director of photography: Greg Fraser
Executive producer: Scott Howard
Line producer: Natalie Hill
Editorial company: Number 6
Editor: Andrea MacArthur
Assistant editor: Kyle Whitmore
Post executive producer: Crissy DeSimone
Post producer: Kendra Desai
VFX company: The Mill Los Angeles
VFX artist: Chris Knight
VFX executive producer: Jo Arghiris
VFX producer: Leighton Greer
Audio post: Eleven
Mixer: Jeff Payne
Executive producer: Suzanne Hollingshead
Producer: Dawn Redmann
Music: "Feeling Good"
Composers: Ariel R A Heavy Duty Music and Mad Decent Production
Executive producer: Josh Kessler
Producer: Daniel Nigro
Media: MediaCom

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS