Alan Cumming PSA challenges blood donation policy

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#CelibacyChallenge calls on the FDA to screen all blood donors based on risk, rather than sexual orientation and gender identity.

If you have donated blood, you may wondered why a questionnaire asks about sexual orientation.

A new PSA for a coalition of organizations, including GLAAD and Gay Men’s Health Crisis questions the US Food and Drug Administration’s (FDA’s) blood donor deferral policy for men who have sex with men.

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The campaign, created by Saatchi & Saatchi NY in partnership with Bullit Branded, stars actor Alan Cumming, who sets a #CelebacyChallenge. In a humorous, innuendo-filled montage, Cumming suggests other activities to pursue during 365 days of celibacy — the FDA's current requirement for gay and bisexual men to donate blood.

Supporting the pro-bono video is a website CelibacyChallenge.com which includes a petition. The petition asks the FDA to screen all blood donors based on risk, not sexual orientation.

Campaign credits

Client: GLAAD, Gay Men's Health Crisis
Agency: Saatchi & Saatchi NY
Director: Ari Sandel

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