AKQA creates interactive experience to mark 30 years of Nike Jordan

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Jordan 'Pearl Pavilion' by AKQA
Jordan 'Pearl Pavilion' by AKQA

Public invited to step into Michael Jordan's shoes and recreate his most famous shots this All-Star Weekend

To mark the NBA All-Star Weekend and 30 years of Nike's Jordan brand, AKQA has created an installation, inviting visitors to try and recreate Michael Jordan's most famous shots.

"The Last Shot," installation features a 1,200 square foot responsive LED half-court, based at the Pearl Pavilion at Penn Plaza in New York City.

Visitors can use the technology to virtually attempt Jordan's famous shots: the 1982 NCAA Championship, and the player's last shot as a Chicago Bull during the 1998 NBA Finals. There is also the option to freestyle.

Hundreds of screens show a virtual audience reacting to the  basketball skills on display. Each participant will be able to share stills and a video of them taking the shot on social media.

The exhibtion begins with RFID wristbands, for a mobile experience that leads fans through shoe trials, history of Michael Jordan, slam dunk courts and digital photo booths.

Campaign credits

Client: Jordan Brand
Agency: AKQA
Content production: Stardust

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