Air Wick "Home is in the Air" by Droga5

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Air Wick "Home is in the Air" by Drog5
Air Wick "Home is in the Air" by Drog5

Air Wick brings the smells of home to a military dad in Qatar as a priceless holiday gift

Generally people buy air fresheners to mask the scent of their homes. But as this new Air Wick ad by Droga5 shows, the smell of home is just what is needed sometimes.

The Fellers are a family of eight — with dad Kearen stationed in Qatar for the U.S. military. He misses his six kids as well as the life events that happen in any family.

Inspired by their story, Air Wick's scientists created scents based on the Fellers' home as a comforting gift for the holidays. The smell of a cozy fireplace where the family enjoys sleepovers, a broken-in baseball glove passed on through generations, and a fresh-baked family recipe for apple pie were all captured as special memories of home.

Campaign credits

Client: Reckitt Benckiser, Air Wick
Campaign: Home is in the Air
Title: Home is in the Air
Launch Date: 12.10.14
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Tim Gordon
Senior Copywriter: Tara Lawall
Senior Art Director: Devon Hong
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast: Production Ben Davies
Executive Producer: Adam Perloff
Broadcast Producer: Leah Donnenberg
Senior Print Producer: Joni Adams
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: George Bennett
Senior Brand Strategist: Will Davie
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Bryn Little
Group Account Director: Olivia Legere
Account Director: Lauren Solomon
Account Manager: Brett Niebling
Client: Reckitt Benckiser
SVP, Global Marketing & Digital Experience: Laurent Faracci
GM Marketing US: Chris Tedesco
Marketing Director, Air Wick: Tiffany Mclaud
Senior Brand Manager, Air Wick: Gary Rizzo
Brand Manager, Air Wick: Matthew Davis
Production Company: Uber Content
Director: Keith Ehrlich
DOP: Jackson Hunt
Executive Producer: Steve Wi
Producer: Tracey Karka
Editorial: Cosmo Street
Editor: Mark Potter
Assistant Editor: Jon Allen
Executive Producer: Maura Woodward
Producer: Heather Richardson
Color Grading: Moving Picture Company
Executive Producer: Adina Birnbaum
Colorist: Adrian Seery
Post Production: Switch FX
Executive Producer: Diana Dayrit
Producer: Cara Flynn
Flame Artist: Andrew Rea
Music: Zeitlin Music
Composer: Roman Zeitlin
Sound: Sonic Union
Mixer: Rob McIver

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