Agencies line up for Pearson brand brief

Be the first to comment

The Financial Times publisher is planning its first-ever global brand campaign

Pearson, the education and publishing company that owns the Financial Times, has been speaking to agencies about a brand campaign.

The group has not engaged an intermediary but has contacted agencies about a potential global brand campaign, as well as work highlighting places with high levels of illiteracy.

It is understood that agencies were told it would be the first-ever campaign for the Pearson brand.

A spokesman for Pearson said: "We’re considering some work in this area but nothing is yet that concrete."

This article first appeared on campaignlive.co.uk.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS