Adobe 'Photoshop 25th Anniversary' by GS&P

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Adobe "Photoshop 25th Anniversary" by GS&P.
Adobe "Photoshop 25th Anniversary" by GS&P.

Venerable software gets birthday celebration at the Oscars

To celebrate this year's 25th anniversary of Adobe Photoshop, agency Goodby, Silverstein & Partners partnered with Adobe to give the software a birthday bash in a TV spot to air during this year's 87th Annual Academy Awards.

The ad features work from seasoned Photoshop artists who underscore the tool's possibilities. Aerosmith provides the soundtrack with their classic song "Dream On." The TV ad is supported by a website on the portfolio platform Behance for closer observation of the art.

Campaign credits

Client: Adobe
Agency: Goodby, Silverstein & Partners
Co-Chairman / Creative Director
: Rich Silverstein
Creative Director: Adam Reeves, Patrick Knowlton, Will Elliott
Associate Creative Director: Sam Luchini, Roger Baran
Executive Producer: Tod Puckett
Producer: Timothy Plain
Director of Graphic Services: Jim King
Business Affairs Manager: Heidi Killeen
Account Director: Joel Giullian
Account Manager: Cassi Norman
Account Manager: Chelsea Bruzzone
Brand Strategy Director: Anne Faricy
Director of Communications Strategy: Christine Chen
Senior Communications Strategist: Joe Gruchacz
Communications Strategist: Victoria Barbatelli
Jr. Communications Strategist: Tara Hughes
Director: Brady Baltezore, Mike Landry
Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian
Producer: Cristina Matracia
Editor: Grant Surmi
Asst. Editor: Arielle Zakowski
Color: Chris Martin @ Spy Post
Graphics Company: eLevel Studios
Executive Producer: PJ Koll
Creative Directors: Brady Baltezore, Mike Landry
Producer: Luke Dillon
Artists: Nathan Shipley, Kyle Westbrook, Chad Ford, Jessica Gibson, Karim Fawzy, Jon Corriveau, Devin Earthman
Final Mix: Dave Baker
Photoshop Effects Artists: Sam Nordemann, Kleber Lacher, Philip Chudy
Artwork Collaborators:
Adhemas Batista
Ahmed Emad Eldin
Alex Trouchut
Alexey Romanowsky
Anka Zhuravleva
Anthony Hearsey
Anton Semenov
Artur Szygulski
Bill Mayer
Brian Miller
Chris Slabber
Claude Shade
Clifton Harvey
Cristian Girotto
Damian Dominguez
Dan Elijah Fajardo
David Fuhrer
David Mascha
David McLeod
Edit Ballai
El Grand Chamaco
Emi Haze
Evgeny Kazantsev
Fabian Flenker
Fede Cook
Flora Borsi
Foreal
Gerrel Saunders
Henrique Cassab
Jakob Wagner
James Roper
Jason Seiler
Jerico Santander
Jimmy Williams
Jonathan Ball
Jordan Metcalf
Jose Bernabe
Juan Carlos Paz -Bakea
k2man*
Kittozutto
KJA Artists Fredrico
Kristina Varaksina
La Boca
Leandro Senna
Lucas Zimmermann
Luke Choice
Mario Sanchez Nevado
Mart Biemans
Martin Grohs
Maxim Vasilyev
Mike Campau
Oleg Dou
Paolo Todde
Pawel Nolbert
Peter Stylianou
Richard Perez
Rik Oostenbroek
Romain Laurent
Ruben Alvarez
Ruslan Khasanov
Ruslan Khasanov
Sasha Vinogradova
Stu Ballinger
Tejal Patni
ThisisMessor
Thomas Koch
Thomas Muller
Tim Tadder
Vault 49
Vincent Viriot
Zaki Abdelmounim
Zooka

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