Adidas 'Pharrell Williams -- Supercolor' by Johannes Leonardo

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Adidas "Pharrell Williams — Supercolor" by Johannes Leonardo.
Adidas "Pharrell Williams — Supercolor" by Johannes Leonardo.

Musician offers 50 shades of footwear as he continues his partnership with the brand

Adidas has debuted an ad for the brand's Superstar shoe line with prolific artist Pharrell Williams.

In the 30-second TV spot created by Johannes Leonardo, the musician, producer and fashion designer advises others to follow their own paths instead of his footsteps.

The Superstar line offers consumers 50 colors from which to choose. The monochrome ad shows only the sneakers in the saturated colors available.

The TV spot continues the apparel brand's work with the artist announced in 2014.

Campaign credits

Client: Adidas
Agency: Johannes Leonardo
Chief Creative Officer: Jan Jacobs
Chief Creative Officer: Leo Premutico
Executive Creative Director: Tom Martin
Executive Creative Director: Julian Schreiber
Creative Director Ferdinando: Verderi
Creative: Matt Edwards
Creative: Wes Phelan
Business Director: Carter Collins
Account Director: Sam McCallum
Account Executive: Gulru Soylu
Broadcast Executive Producer: Cedric Gairard
Print Executive Producer: Maria Perez
Integrated Producer: Peisin Yang Lazo
Strategist: Jennifer Colman
Head of Design: Andrea Gustafson
Designer: Dave Kerr
Designer: Annette Lay
Production Company: Caviar
Director: Karim Huu Do
Executive Producer: Jasper Thomlinson
Executive Producer: Michael Sagol
Executive Producer: Kim Dellara
Head of Production: Kelly Bowen
Producer: Richard Weager
Director of Photography: Matthias Montero
US Production Designer: Mark Snelgrove
UK Production Designer: Mikey Hollywood
Editing: Rock Paper Scissors
Editor: Biff Butler
Assistant Editor: Parker Whipple
Producer: Meredith Nazzaro
Executive Producer: Eve Kornblum
Visual Effects: A52
VFX Supervisor: Patrick Murphy
CG Supervisor: Andrew Romatz
Executive Producer: Jennifer Sofio Hall
Executive Producer: Patrick Nugent
Producer: Scott Boyajan
Flame Artist: Patrick Murphy
Flame Artist: Stefan Gaillot
Flame Artist: Steve Wolff
CG Artist: Andy Wilcoff
CG Artist: Vivian Su
CG Artist: Joao Rosa
CG Artist: Miguel Salek
CG Artist: Christian Sanchez
CG Artist: Cody Woodward
Roto: Tiffany Germann
Roto: Cathy Shaw
Roto: Robert Shaw
Tracking: Joe Chiechi
Motion Graphics: Elastic
Director: Patrick Clair
Color: Company 3
Colorist: Tom Poole
Music Composer: Q Department
Sound Design: Q Department
Sound Mix: Sonic Union
Audio post mixer: Steve Rosen
US Stylist: Heidi Bivens
US Stylist Assistant: Angela Varela
US Stylist Assistant: Amanda Merten
US Makeup: Samelia Miller
UK Costume Designer: Hannah Edwards
UK Costume Assistant: Verity Lane
UK Makeup & Hair Stylist: Lu Hinton
UK Makeup Assistant: Eve Coles

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