Acura '#MarchMemeness' by Mullen LA

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Acura "#MarchMemeness" by Mullen LA.
Acura "#MarchMemeness" by Mullen LA.

Basketball tournament gets "the Internet treatment" with a series of memes on ESPN.com

Acura is taking over ESPN.com for the NCAA's March Madness basketball tournament, with its #MarchMemeness campaign, by Mullen LA.

Moments from the college basketball games will be given "the Internet treatment," with contextual videos that show wordplay reactions in real-time.

The website takeover begins on Friday and a Tumblr blog will let users interact and share their favorite meme-ified moments from the game.

Two teasers have been rolled out on the Honda-owned auto brand's YouTube channel.



Campaign credits

Client: Acura
Agency: Mullen LA