AB InBev teams up with Keurig for in-home alcohol maker

Be the first to comment

Budweiser maker and Keurig want to install a machine bartender in every home.

Anheuser-Busch InBev has teamed up with Keurig Green Mountain to build an in-home alcohol maker.

The venture will combine AB InBev’s brewing and packaging experience with the the technology and systems that Keurig, which is best known for its coffee maker, developed for its Kold product.

Kold is Keurig’s now defunct cold drink maker, which was designed to take on the SodaStream but was axed after less than a year.

The AB InBev and Keurig partnership will initially focus on North America.

AB InBev makes beers including Budweiser and Corona, but the companies are yet to reveal what beer the in-home alcohol brewer will be able to make.

Nathaniel Davis has been made chief executive of the new venture and said AB InBev was looking forward "to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together."

Keurig Green Mountain chief executive Bob Gamgort added that he hoped the two companies will be able to combine their technologies to "deliver innovation for customers."

The joint venture employees will come from the current AB InBev and Keurig teams, and will be based in Massachusetts and Vermont.

The in-home alcohol machine will compete with SodaStream’s in-home beer brewer. The firm began selling the SodaStream Beer Bar in some European markets last May, and it will be introducing the product to more countries throughout this year.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Trending on Campaign

RSS FEEDS