Marketing is rapidly evolving, but the organizational chart in most companies has not kept up with the pace. Here's what you can do about it: Make sure your marketing team is 2017-ready with these top skillsets that will drive the most ROI in the coming year.
The many-headed hydra of digital marketing is making a huge resurgence. Around half of the traffic to your website is generated by SEO and organic traffic, so you need a sophisticated SEO strategy to maximize on this opportunity. SEO is not a new discipline, but it's one that has evolved tremendously in recent months. Make sure you have cutting-edge expertise on your team to keep your strategy sharp and stay on top of the SERPs.
Once you have driven eyeballs to your website, you need to give them a good user experience. And for that you need UX specialists in your marketing team who will ensure the user experience online raises the brand, culture and everything your organization is about.
3. Data security
Data security is no longer a skill confined to IT and other departments. You will be collecting a lot of data and making key decisions, so in 2017 you also need to have a data security specialist within your marketing team to ensure the data you hold is secure.
Van Rossum names four additional aptitudes any marketing department will need to be complete in this video.
Marketing leaders of teams that lack in any of these seven core skills should explore ways to add them quickly. Marketing staffing solutions offer an effective way to stay ahead of the competition, with flexible talent options to fit your changing needs and keep you on the cutting edge. Strategically making full-time hires helps fill in long-term talent gaps. And never discount the possibility of training the more teachable members of your current staff, who will appreciate the opportunity to learn and grow professionally.