15 stories that launched Campaign US

Be the first to comment
(Photo courtesy dpotera via Flickr)
(Photo courtesy dpotera via Flickr)

To mark Campaign US' first month since launch, here's a recap of our most-read stories

1. Planning's Lost Generation

Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine writes about how the industry can reverse the  talent spiral.

2. When Big Data meets Big Creativity, you get pure sex

Tham Khai Meng, Worldwide CCO of Ogilvy & Mather argues data and creativity are the Montagues and Capulets of advertising. When they combine they create something profound, like 'Romeo and Juliet.'

3. Where great talent wants to live

Founder of School Max Lenderman writes that the industry can reverse its talent drain if it recognizes the transformative power of a higher mission.

4. The power of purpose

Advertising icon and chairman of TBWA/Media Arts Lab, director of Media Arts, TBWA/Worldwide Lee Clow writes about how purpose-based marketing has become his passion.

5. Wanted: A new agency model, experience required

As Millennials increasingly define our culture, JWT's worldwide chief creative officer Matt Eastwood writes they will also define our understanding of an experience.

6. Make it rhyme and get out in time for the solo

Greg Hahn, chief creative officer at BBDO NY shares the advertising lessons he learned from Led Zeppelin’s Robert Plant.

7. Upward and outward for international growth

As he helps welcome Campaign to US shores, WPP Group's CEO Sir Martin Sorrell looks at new opportunities for global operations in brand-new markets.

8. Programmatic: Taking it in-house

President of VivaKi’s client service team in North America and Audience On Demand in EMEA, Marco Bertozzi, gives his thoughts on advertisers taking programmatic in-house.

9. Facebook raises its advertising game with Atlas reboot

The upgrade ditches cookies and promises a powerful edge when advertising to mobile users, writes Mason Lerner.

10. Keith Reinhard talks 'Creativity 3.0'

Speaking exclusively to Campaign US, DDB Worldwide's chairman emeritus Keith Reinhard reflects on his career and talks about the "ultimate revelation" of advertising in this video.

11. Advertising Week: What have we learned?

As the dust settles on Advertising Week, creativity versus data emerges as a dominant theme, writes Sarah Shearman.

12. Traditional advertising, meet digital. Play nice.

Huge managing director of marketing strategy Jonathan Lee explores the communication gap between advertising veterans and digital hotshots. It's time to bury the hatchet and carve out new terrain together.

13. Data doesn't aid the art of storytelling

Sometimes, smart decisions are made by gut instinct, without the benefit of data. NBC's decision to air a live broadcast of 'The Sound of Music' is one example, writes Sarah Shearman.

14. Stayin' Alive

The Martin Agency’s creative technologist John McClaire creates a guide to surviving the zombie apocalypse (and your job).

15. The noise of unrealistic expectations

Archana Kumar, Chief Strategy Officer, MediaCom USA asks what did the ALS Ice Bucket Challenge have that your agency's social campaign doesn't?

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS