Brands finally want customers to read the very fine print—as part of the "zoom in on the nose" meme.
The fad includes posting a still image with extremely fine print dotted throughout. Companies first tell users to "zoom in on the nose" at the first bit of microscopic print, which tells them to zoom in on the right-hand corner of the picture for more directions. The text-base scavenger hunt goes on until a final message is revealed somewhere in the image.
Food, tech, and media brands—and even law schools—have jumped on the bandwagon.
Here’s what 11 brands did to catch the eagle eyes of consumers.
zoom in on the syrup pic.twitter.com/omRBupjrXq— Denny's (@DennysDiner) March 1, 2017
Zoom in on the chip at the bottom pic.twitter.com/VvVrRBlU2y— Jimmy John's (@jimmyjohns) February 27, 2017
Zoom in on the ranch pic.twitter.com/E4BZFzDqYf— Pluckers (@Pluckers) March 2, 2017
zoom in on the lizard's nose pic.twitter.com/gbEMogHodz— Tumblr (@tumblr) March 2, 2017
Zoom in on the lid pic.twitter.com/J3E69r7Scc— innocent drinks (@innocent) March 2, 2017
Zoom in on the ?? pic.twitter.com/QwUg8Fzvcc— Cumberland Farms (@cumberlandfarms) March 2, 2017
Seattle University Law School
New Belgium Brewing
Zoom in on Bob's nose pic.twitter.com/a08oLLny9e— New Belgium Brewing (@newbelgium) March 2, 2017
You don't need to zoom to know that these pancakes are the best??.... pic.twitter.com/R7tqMFEUOv— IHOP (@IHOP) March 2, 2017
—This story first appeared in PR Week.