Apple Watch

Apple springs forward with its wearable. How will brands respond?

Sizing up Apple Watch
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Sizing up Apple Watch

Deutsch LA's EVP/design director checks off the strengths (and one weakness) of Apple's smartwatch

Apple Watch springs forward
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Apple Watch springs forward

Updated: The consumer electronics company officially launched its smartwatch -- and offered glimpses of its potential for brands

Google offers Apple Watch riposte
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Google offers Apple Watch riposte

"Android: Wear what you want" debuts just ahead of Apple's launch

Apple Watch accounts for half of global smartwatch shipments
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Apple Watch accounts for half of global smartwatch shipments

Juniper Research says Apple shipped 8.8 million smartwatches in 2015

Apple seeks high ground with Apple Watch
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Apple seeks high ground with Apple Watch

The brand's refurbished retail presence marks a new foray into luxury -- and its high-end watch raises questions about upgrades

In brief: The touch of Apple Watch, the 'e' in trendy
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In brief: The touch of Apple Watch, the 'e' in trendy

In other news: Action heroes face off in UK ads ... Apple sued for "Start Something New" ... No more funny startup names ... Amazon digs into Indian cultural references.

Apple Watch now available to pre-order online
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Apple Watch now available to pre-order online

The first models of Apple's smartwatch will reach brick-and-mortar stores April 24

Disney CEO: Apple Watch displays Disney's future
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Disney CEO: Apple Watch displays Disney's future

Bob Iger also revealed details of "Frozen 2"

Could the Apple Watch marketing drive backfire?
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Could the Apple Watch marketing drive backfire?

In a break with tradition, Apple is putting serious ad dollars behind its new wearables

Apple Watch ad lets the product do the talking
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Apple Watch ad lets the product do the talking

Apple's latest gadget is the star of the show in the spot by TBWA\Media Arts Lab

Apple Watch launch event: Live blog
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Apple Watch launch event: Live blog

Courtesy of Marketing, stay tuned for live coverage of Apple's big product rollout

With Apple Watch, it's time for new ad designs
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With Apple Watch, it's time for new ad designs

iOS developers and technology-watchers say Apple's wearable marks new creative challenges for brands

The rear of the Apple Watch is more interesting than the face
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The rear of the Apple Watch is more interesting than the face

Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.

Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'
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Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'

Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "biggest advancement in the iPhone".

In brief: Coke's Diesel lookalike, Apple Watch apps get smarter
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In brief: Coke's Diesel lookalike, Apple Watch apps get smarter

In other news: Apple rolls out new streaming music service ... Time Inc. celebrates first birthday with campaign ... The little YouTube ad that could.

Wrist brands: How brands are editing down their apps to fit the Apple Watch
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Wrist brands: How brands are editing down their apps to fit the Apple Watch

E-commerce is out, convenience and timing are in

In brief: Apple Watch banking, social media stocks slump
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In brief: Apple Watch banking, social media stocks slump

In other news: Free royal pizza ... New ad demands on TV networks ... Mobile video ads rocket ... South Korea leads skin-care boom.

Apple Watch 'Us,' 'Up' and 'Rise' by TBWA\Chiat\Day
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Apple Watch 'Us,' 'Up' and 'Rise' by TBWA\Chiat\Day

Apple rolls out three new ads for Apple Watch

American Greetings serves up taco emoji for Apple Watch
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American Greetings serves up taco emoji for Apple Watch

App lets users send exclusive emoji character using Apple's new wearable

In brief: Why SXSW isn't MWC; Apple Watch keeps on ticking
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In brief: Why SXSW isn't MWC; Apple Watch keeps on ticking

In other news: Apple ResearchKit project helps breast-cancer patients ... McDonald's will pay SXSW bands.

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