Advertising News

The Economist seeks agency for DM business

LONDON - The Economist is looking for an agency to handle its direct marketing account.

Bayonetta: sold 1.1 million copies worldwide

Sega calls review of £3m media account

LONDON - Video games publisher Sega is reviewing its £3m media account, currently handled by Target Media, and has contacted agencies directly to invite them to pitch for the business.

Honda: Elvis wins pan-Euro digital and DM brief

Elvis wins Honda pan-Euro digital and DM

LONDON - Honda has appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies.

Google: seeks London shop for World Cup brief

Google looking for London shop to handle World Cup brief

LONDON - Google is on the hunt for an agency to handle a TV advertising campaign to promote its mobile search facility during the 2010 World Cup in South Africa.

Coty calls global digital review

LONDON - Coty, the cosmetics company, is looking for an agency to handle its global digital advertising account.

Cheil launches One Agency, a global below-the-line network

LONDON - Cheil is launching a below-the-line network called One Agency, in a bid to form an integrated offering with Beattie McGuinness Bungay and the digital agency The Barbarian Group.

T-Mobile: wins top prize at the 2010 BTAAs

T-Mobile wins top prize at the BTAAs

LONDON - Saatchi & Saatchi scooped the top gong at last night's British Television Advertising Awards, where its 'Dance' ad for T-Mobile was named Best Television Commercial of the Year.

Kevin Tromp named CEO of Publicis South Africa

Publicis Worldwide has appointed former Leo Burnett leader Kevin Tromp as chief executive of Publicis South Africa.

Ila alarm: floated on the Alternative Investment Market

BBH floats Ila rape alarm company on AIM

LONDON - Bartle Bogle Hegarty has floated the company behind its Ila rape alarm, launched by its brand invention arm Zag, on the Alternative Investment Market with a market value...

De Agostini titles: publisher appoints Carat

Publisher De Agostini appoints Carat for global media

LONDON - De Agostini, the part-works publisher, has consolidated the bulk of its global media account into Aegis network Carat.

Stan James: bookmaker appoints Village Green

Stan James appoints Village Green to handle media account

LONDON - Stan James the bookmaker has appointed independent media agency Village Green to handle its media account.

Alpen cereal bars to sponsor Grey's Anatomy

LONDON - Alpen bar, Weetabix's cereal snack, is to sponsor the new series of Five's hit US hospital drama 'Grey's Anatomy', which launches on Friday 9 April.