The first review of the industry's VR work showcased a surprisingly mature medium, writes the co-founder of MediaMonks and inaugural president of Digital Craft at Cannes
While VR is its infancy, how do we nurture the medium to maturity, without getting stuck comparing it to its siblings? In this piece MediaMonks' Head of VR Ola Björling explores how VR can be built up to be a truly ground breaking medium, rather than judging it as a medium by what's already been done.
Advertisers were among the first to experiment with virtual reality. Here are 7 brand experiences that define the state of the art.
Travel pamphlets and in-flight magazines will soon go the way of smoking sections on planes
Would you pay $1 million for a 2-minute video seen by a few thousand people? Lee Applbaum thinks maybe you should.
The creative director of Framestore's VR Studio imagines a time when the technology has completely transformed work and home life
Are conventional digital ads coming to virtual reality? Why the ad industry should resist defiling yet another technology.
It can't just be about spectacle, says Unit9 VR & Interactive Film Director Anrick Bregman
VR is unlike any storytelling medium to come before it. Firstborn's SVP of content development offers tips to advertising creatives testing the virtual waters
VR may represent a fundamental shift in audience engagement, or it could just be the shiny, new thing
Scents and virtual reality are a growing part of the airline's marketing strategy
Facebook CEO Mark Zuckerberg set the tone at the world's largest mobile tech conference, predicting a breakout year for mobile video and virtual reality
The Facebook founder appeared at Samsung's Unpacked event to boost the company's virtual reality efforts
The executive producer of Framestore's VR Studio explains why you shouldn't use 360 video to solve VR's distribution problem
Virtual reality was all the rage at CES 2016. But critics are wary about price, comfort and content. Where have we seen this before?
Using Oculus DK2, the agency crafted an immersive tour of the surrealist's work for Florida Dali Museum
From hyperreal to fantastical, our environments will surround us with immersive technology, says the worldwide director of J. Walter Thompson's Innovation Group
Pub chiefs tell CES attendees to expect regular VR content this year, two videos a month
Digital strategists and content creators discuss the power and pitfalls of the new technology at CES 2016
Executives from Havas, MEC, Walton Isaacson and Noble People name their top picks of the year
From retail to space travel, from advertising to therapy, virtual reality is set to dominate nearly every facet of our culture in 2016, says the worldwide director of JWT's Innovation Group
Expands Los Angeles operations and adds Stockholm to its production network
Creative specialist Amar Thanki spelled out innovations ranging from holograms fashioned from 3D pixels to ocean-cleaning bikinis
Rather than passively consuming static media, VR enables people to active agents, offering huge opportunities for content creators, says The Mill New York's executive creative director
R/GA's co-founder and CEO discusses VR, 3D printing and the future of the workplace
When someone asks what your VR strategy is, they're reaching for your wallet, says the global director of interactive strategy at Wieden+Kennedy
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