Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew
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Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew

Forget funny -- viewers on social media want money

Pokémon and Hyundai were the strongest Super Bowl online performers
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Pokémon and Hyundai were the strongest Super Bowl online performers

Video game ad came in first for social network reach, while Hyundai's "The Chase" got the most YouTube views

Super Bowl is judgment day for advertising
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Super Bowl is judgment day for advertising

Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative officer

When it comes to the Super Bowl ad winner, I choose the moon
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When it comes to the Super Bowl ad winner, I choose the moon

Audi's spot was everything a Super Bowl spot should be, writes TBWA\Chiat\Day New York's CEO

Playboy magazine is not-quite-squeaky clean, but will the brand keep its cultural cool?
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Playboy magazine is not-quite-squeaky clean, but will the brand keep its cultural cool?

Now lacking explicit nudity, the grandfather of girlie mags strives to stay relevant

To those about to mock ...
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To those about to mock ...

Go ahead, make fun of this year's Super Bowl ads. But take a moment to recognize the achievement involved in just getting them to air

A super-experiential Super Bowl
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A super-experiential Super Bowl

Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School

Live: See the tweets from every Super Bowl 50 sponsor
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Live: See the tweets from every Super Bowl 50 sponsor

We all know the real action takes place online during the Big Game. So we've collected all the Twitter feeds from every #SB50 sponsor here

Bringing your A-game to the Super Bowl
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Bringing your A-game to the Super Bowl

DDB Worldwide's former chairman and CCO says the game-within-the-game may have changed, but the win is the same

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?
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Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

Marketers have more social platforms to choose from, but only two really matter -- for now

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Thousands of jobs across advertising, creative, marketing and media

Chipotle consumers confused by, or unaware of, one-day closure
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Chipotle consumers confused by, or unaware of, one-day closure

The company's temporary shutdown to educate its teams about E. coli met with some resistance

Airbnb partners with Disney and Bear Grylls on private island and treehouse listings
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Airbnb partners with Disney and Bear Grylls on private island and treehouse listings

The company is leveraging Disney's remake of "The Jungle Book" and Grylls' survivalist TV series

Cannes Lions owner launches $1.2 billion IPO
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Cannes Lions owner launches $1.2 billion IPO

Ascential's top executives are due for a big payday

Hitting the right notes at the big game
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Hitting the right notes at the big game

Grey's director of music reviews the Super Bowl's musical hits and misses

The Super Bowl thanks its biggest sponsor, God
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The Super Bowl thanks its biggest sponsor, God

Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own

Super Bowl 50 scores 111.9 million viewers
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Super Bowl 50 scores 111.9 million viewers

The CBS broadcast was the third most-watched program in TV history

5 Super Bowl ads that were worth the wait
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5 Super Bowl ads that were worth the wait

Jeep, Coca-Cola and Taco Bell were among the brands with welcome surprises

Stars and sequels at Super Bowl 50
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Stars and sequels at Super Bowl 50

Everything felt a little more star-studded and self-deprecating this year, writes Droga5 group creative director

How US brands can win Chinese New Year
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How US brands can win Chinese New Year

The regional planning director of Geometry Global China gives tips on how brands can stand out in a sea of monkeys

Uber rebrand review
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Uber rebrand review

Design and branding experts weigh in on company's controversial new look

'Colonel Sanders' reincarnates a third time for the Super Bowl
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'Colonel Sanders' reincarnates a third time for the Super Bowl

Comedian Jim Gaffigan takes over the role from Norm McDonald

Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes
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Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes

The 30-second ad by Wieden + Kennedy features actor Michael Peña

The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial
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The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial

The iconic horses help the brewery proudly celebrate its strength and size

Follow GoDaddy's lead: Skip the Super Bowl
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Follow GoDaddy's lead: Skip the Super Bowl

Want to save $5 million? There's a better (digital) way to grow your business, says Centric Digital's co-founder and president

Getting employees into the game
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Getting employees into the game

The Super Bowl provides a prime opportunity for employers to engage with their teams

Benetton campaign celebrates ethnic diversity in 'Face of the City' composite portraits
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Benetton campaign celebrates ethnic diversity in 'Face of the City' composite portraits

Campaign from 180 Amsterdam promotes the fashion brand's Carnival Collection

MTV's sexual assault awareness ads push a topic that can no longer be ignored
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MTV's sexual assault awareness ads push a topic that can no longer be ignored

Continuing a focus on bias, 'Look Different' addresses rape culture

Amazon Fashion parodies YouTube 'how to' videos with Portlandia's Fred Armisen
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Amazon Fashion parodies YouTube 'how to' videos with Portlandia's Fred Armisen

The digital spots send up New York Fashion Week for men

Terry Tate: The Forrest Gump of branded content
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Terry Tate: The Forrest Gump of branded content

The 13-year-old comedic series for Reebok still holds valuable life lessons, says the head of content and entertainment at J. Walter Thompson

Bud takes blue ribbon in Campaign's Super Bowl ad poll
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Bud takes blue ribbon in Campaign's Super Bowl ad poll

DDB admirers rally to put the agency's work on top

Volkswagen seeks to rebuild trust with new brand campaign
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Volkswagen seeks to rebuild trust with new brand campaign

DDB Berlin steered the Europe-wide push

Why software-driven Google is sitting prettier than aesthetics-driven Apple
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Why software-driven Google is sitting prettier than aesthetics-driven Apple

Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Blippar's president of global marketing

Toyota turns up the metal for Prius Super Bowl ad
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Toyota turns up the metal for Prius Super Bowl ad

The "badass" hybrid is "Heck on Wheels" in its first game spot in 11 years

Janelle Monae dances through 50 years of history for Pepsi's Super Bowl ad
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Janelle Monae dances through 50 years of history for Pepsi's Super Bowl ad

The "Joy of Cola" campaign returns to the big game

Jack in the Box spoofs Founding Fathers in regional Super Bowl ad
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Jack in the Box spoofs Founding Fathers in regional Super Bowl ad

The fast-ood chain worked with AOR David&Goliath on the "Declaration of Delicious" game day spot

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How do you reach a superhero?

Modern technology has made the magic of comic books real. The gadgets in our pockets have brought the wonders of the future to everyday life -- and it has changed everything ...