How a little-known subscription service outperformed Super Bowl advertisers on social
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How a little-known subscription service outperformed Super Bowl advertisers on social

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Kraft confirms merger talks with Unilever

Kraft confirms merger talks with Unilever

Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.

Good news--even skipped pre-roll ads can be effective

Good news--even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

Can a return to nudity save Playboy in an age of shareable media?

Can a return to nudity save Playboy in an age of shareable media?

The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.

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How the Netherlands ranks as a global creative powerhouse

Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there...

Leaving the US: What to expect from a job abroad
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Leaving the US: What to expect from a job abroad

Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.

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How to build a video marketing program from the ground up in 2017 without spending a fortune

Build an elite team of video marketing masters.

The Recommendation Engine: Hungry's Brady Donnelly
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The Recommendation Engine: Hungry's Brady Donnelly

When this NYU grad isn't managing AT&T and Samsung campaigns, he's binging "Goliath" on Amazon Prime, reading investigative journalism on longform.org or working as an editor at "Last Magazine."

Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations
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Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations

The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO
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Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO

Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.

Marketing VP sues VR startup Magic Leap for gender discrimination
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Marketing VP sues VR startup Magic Leap for gender discrimination

Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.

Why marketers should be excited about unlimited data
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Why marketers should be excited about unlimited data

Verizon now offers unlimited data, meaning consumers have the option on all major carriers.

1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler
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1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler

WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.

Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK
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Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK

Some Londoners express disgust at unrealistic body image promoted by controversial advertiser.

My career in 5 executions: BBH's John Patroulis
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My career in 5 executions: BBH's John Patroulis

Whether it's Unilever, Xbox or Adidas, BBH NY's creative chairman sticks to one simple rule: No one cares what a company has to say.

Snickers upstages Kate Upton on Sports Illustrated back cover
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Snickers upstages Kate Upton on Sports Illustrated back cover

BBDO NY features unlikely swimsuit models for the third year in a row

More than half of Snapchat users open, watch branded content
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More than half of Snapchat users open, watch branded content

A new report shows a high willingness among users to engage with advertisers.

Pernod Ricard CEO talks 'hometainment', transparency and traceability
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Pernod Ricard CEO talks 'hometainment', transparency and traceability

The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."

How brands like Jeep and Airbnb get their fans to do their marketing for them
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How brands like Jeep and Airbnb get their fans to do their marketing for them

Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.

Want to win the talent wars? Get ready for the baby boom
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Want to win the talent wars? Get ready for the baby boom

Most agencies offer less than 12 weeks of paid maternity leave, few offer paid paternity leave and none offer paid child care, writes the chief operating officer at The 3% Movement.

What to expect from pilot season 2017
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What to expect from pilot season 2017

Procedurals, military dramas, family sitcoms, and reboots, reboots, reboots!

Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day
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Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day

The holiday-themed promotion will include fan interaction with the cast.

Jaguar Land Rover calls global media review and resumes online advertising
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Jaguar Land Rover calls global media review and resumes online advertising

Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.

Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day
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Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day

Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.

UGC is performing better than brand posts on Facebook
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UGC is performing better than brand posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Snickers empathizes with Adele after Grammys flub
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Snickers empathizes with Adele after Grammys flub

After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.

5 brands that skip flowers and go straight to the bedroom for Valentine's Day
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5 brands that skip flowers and go straight to the bedroom for Valentine's Day

The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints

Brand Superfan of the Week: Shake Shack's Rachel Hamburger
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Brand Superfan of the Week: Shake Shack's Rachel Hamburger

Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.

Purpose. It's not just for millennials.
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Purpose. It's not just for millennials.

As a young team, Mike Shine and I tried to write things that mattered. Today, every kid coming out of school is an activist and our industry is open to championing, writes the chief creative officer of Butler, Shine, Stern & Partners.

Truth turns tobacco advertising into a social justice issue
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Truth turns tobacco advertising into a social justice issue

In the new #StopProfiling campaign, Truth Initiative accuses the tobacco industry of profiling African-Americans and people in low-income communities.

Why marketers heart video for Valentine's Day
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Why marketers heart video for Valentine's Day

VIsual sharing makes particular sense for the emotional holiday.

Engage or walk away? Brands' dilemma after a Trump Twitter attack
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Engage or walk away? Brands' dilemma after a Trump Twitter attack

Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.

Starbucks China enables social gifting via WeChat to brew up sales
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Starbucks China enables social gifting via WeChat to brew up sales

WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.

Facebook signs up to Media Rating Council auditing
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Facebook signs up to Media Rating Council auditing

The social network takes another step toward transparency after misstating some key metrics.

Why Sonos went dark for the Grammys
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Why Sonos went dark for the Grammys

The audio brand's new global campaign from Anomaly provides a cure to a new epidemic spreading the globe.

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Michael Kassan's MediaLink sells to Cannes Lions owner Ascential in $207M deal
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Michael Kassan's MediaLink sells to Cannes Lions owner Ascential in $207M deal

Michael Kassan, known as one of the best networkers in the ad industry, has sold his media advisory business, MediaLink, to Ascential, the owner of Cannes Lions, for up to $207 million.