Recent grads aren't afraid to voice their expectations, and agencies are responding with new programs and policies.
Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups, according to a new report.
Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."
The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").
In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search such a smart investment.
Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.
Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th century, has died aged 68.
What makes a 21-year-old want to go into advertising in 2017? Optimism, mostly.
There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.
The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.
A 15-part video series teaches viewers how to make 20 original recipes.
Anomaly's first work for the Spanish-language channel is a somber, bilingual homage to fans and players.
The yearly broadcast pitch is stacked in favor of media agencies and brands with big budgets, writes the media director of Cutwater.
This is what Campaign thinks the industry will be talking about the most from Google's annual developer conference.
You need to know what you're doing with the data you've got to protect it.
Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.
San Diego-based agency i.d.e.a. takes "fun" to a new level and recruits The Hoff for political office.
This digital director likes to bookend his days with podcasts, listening to his favorite shows during his morning commute and while getting ready for bed.
Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.
But upcoming newbies "Valor," "Dynasty" and "Life Sentence" are an attempt to broaden the audience.
Lopez shares his tips for brands and other influencers.
Collaborative interactions between agencies and their clients should not happen more than once a day, new research has found.
McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.
The agency has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed with one of its software and IT services suppliers.
Canon's new marketing strategy has moved from cameras to storytelling for millennials.
She's a tough aviator with her own war stories, and she could soon be the sole face of the company.
The MDC agency's first global chief executive is said to be leaving advertising altogether.
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
The latest in our series of interviews between a rising copywriter and a senior creative about making it in the ad industry.
A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash will be happily ever after dancing on the awards stage, writes 180LA's executive creative director.
Crispin Porter & Bogusky's global chief executive Lori Senecal is to leave the MDC Partners agency at the end of the year.
Amid massive technological and social change, doctors around the globe are finding themselves in unfamiliar territory. McCann Health's "Truth About Doctors" study uncovers what this means for pharma marketers and how the industry can help physicians future-proof their profession.
Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.