Lessons from the tech world can help with marketing efforts
Industry comings and goings include TBWA, DDB New York, Y&R, Bates CHI & Partners, Cheil, Razorfish, CP&B, and Grey
The industry stared down big questions at Ad Week Europe, says Google's MD of agency sales, North & Central Europe. Did rose-tinted spectacles color its view?
Dancing bridesmaid busts a new set of moves
Underwear brand tries on a new spot for NCAA game
Updated: TBWA\Worldwide President and CEO Troy Ruhanen announced a slate of executive promotions to support the move
In London, the budget airline has requested its ads removed from the London Underground
The F8 conference may have been aimed at developers, but brands and publishers should take note of these exciting innovations
Madison Wharton's appointment continues a rapid sequence of hires by CEO Chris Brown
The Financial Times publisher is planning its first-ever global brand campaign
The global JV will take the business from Young & Rubicam
UK head of agency sales Jo Hagger: "People often confuse product innovation with brand innovation"
Speaking in Singapore, Dick Costolo predicted that nothing will stop today's "regional" social networks, like Line and WeChat, from operating globally
"They don't want to talk to Cinderella, they want women who speak to them."
The WPP boss says Publicis Groupe's Omnicom merger collapsed because Maurice Lévy failed to show John Wren "sufficient respect."
Heineken brand tailors its message to Hispanic Americans
TBWA's global president discusses disruption, New York, and global clients
The new entity will be the world's fifth-biggest food company
Grey London's chairman called for a "drastic change" to empower teams
Company paints a picture of brand's experience in a new series of ads
In other news: More opinion from Ad Week Europe ... New tools from Facebook, Google ... Facebook gets creative in Asia ... Lowe Profero expands to San Francisco.
Greeting card company displays gratitude with digital project
At Ad Week Europe, Kate Robertson and other prominent women press for more female representation in the industry
Ads for the Mexican beer evokes Hispanic-American values
The Saatchi & Saatchi chief compared politicians' and ad agencies' tendency to overpromise