Intel will sponsor the Olympics through 2024
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Intel will sponsor the Olympics through 2024

This morning, the technology brand announced that it will replace McDonald's as a worldwide TOP patron.

Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

'Indestructable' Graham and MailChimp mispronunciations win Cyber Grand Prix

'Indestructable' Graham and MailChimp mispronunciations win Cyber Grand Prix

Clemenger BBDO Melbourne has won the top prize at Cannes in the Cyber Lions for "Meet Graham", its campaign that saw a life-size sculpture of a man able to survive a car crash.

Why advertisers still love "Fargo" after fans have changed the channel

Why advertisers still love "Fargo" after fans have changed the channel

The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV series.

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask
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Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

With MullenLowe, the cruise line has created a way to live stream what's happening from 150 feet below the ocean's surface.

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues
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Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.

Uber chief executive Kalanick resigns
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Uber chief executive Kalanick resigns

Travis Kalanick has resigned as chief executive due to shareholder pressure.

McCann New York wins three Grand Prix awards for 'Fearless Girl'
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McCann New York wins three Grand Prix awards for 'Fearless Girl'

Heavily favored to win at Cannes, the bronze statue delivered three big wins in the early days of the festival.

Spotify ads are 25 percent more effective than average, study says
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Spotify ads are 25 percent more effective than average, study says

Cross-platform, multimedia spots drove increased sales for CPG brands, according to Nielsen Catalina Solutions.

Brand Superfan of the Week: Cholula's Aaron Ackerman
Microsoft exec admits "there is a case for agencies to change their business models"
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Microsoft exec admits "there is a case for agencies to change their business models"

The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.

App gives Chanel a Cannes statue to close gender gap in public spaces
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App gives Chanel a Cannes statue to close gender gap in public spaces

Y&R has created a virtual statue of Coco Chanel for the Cannes Lions festival as part of a project to recognise women's accomplishments in public spaces.

Twitter CMO: Brand identity and simplicity key for advertisers
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Twitter CMO: Brand identity and simplicity key for advertisers

Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.

McCann New York scoops Glass Lion Grand Prix for 'Fearless girl'
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McCann New York scoops Glass Lion Grand Prix for 'Fearless girl'

McCann New York's high-profile "Fearless girl" sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes.

Why Burger King is Cannes Lions' Creative Marketer of the Year
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Why Burger King is Cannes Lions' Creative Marketer of the Year

Burger King is Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive.

Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR
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Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR

The California-based chain has gone national, so the brand hired its first advertising agency to unify what it means to serve a "badass taco."

HP global CMO: diversity and inclusion create the fire that stokes marketing reinvention
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HP global CMO: diversity and inclusion create the fire that stokes marketing reinvention

If marketers aren't inclusive they can't authentically understand their customers, says Antonio Lucio, global chief marketing and communication officer, HP.

See the most heartwarming Father's Day ads of 2017
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See the most heartwarming Father's Day ads of 2017

This year, everyone has fond (and not so fond) memories about the man who raised them.

At Cannes this year, CMOs aren't just marketers, we must be chief growth officers
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At Cannes this year, CMOs aren't just marketers, we must be chief growth officers

Don't let technology distract you; put it to good use, says Deloitte's first CMO.

Cannes Lions' social media will be brought to you by a company you've probably never heard of
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Cannes Lions' social media will be brought to you by a company you've probably never heard of

For the first time, the advertising festival is partnering with content platform Greenfly to curate a mutually beneficial, co-branded experience.

Steve Williams moves from Maxus to Essence as North America CEO
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Steve Williams moves from Maxus to Essence as North America CEO

Execs join WPP's media agency ahead of MEC merger with Maxus.

AI offers an unprecedented ability to enable creativity for marketers
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AI offers an unprecedented ability to enable creativity for marketers

Don't fear artificial intelligence; embrace it, says Deutsch North America's chief digital officer.

Haymarket evolves flagship Campaign brand to meet needs of new breed of creative marketers
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Haymarket evolves flagship Campaign brand to meet needs of new breed of creative marketers

Haymarket Media Group, the international specialist media and events company, has today announced that its iconic media and marketing magazine brand, Campaign, is to change its print frequency from weekly to monthly, ahead of the unveiling of a brand new print concept for the title, set to launch in September 2017.

Facebook is hosting 'Cannected' events around the world for creatives who can't make it to Cannes Lions
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Facebook is hosting 'Cannected' events around the world for creatives who can't make it to Cannes Lions

The spirit of the festival will come to New York, London, Sao Paulo, Sydney and Johannesburg.

"Peak TV" has peaked, sprung a leak and burst its ratings bubble
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"Peak TV" has peaked, sprung a leak and burst its ratings bubble

However you phrase it, recent series cancellations by Netflix mean this cycle of broadcasting has reached its saturation point.

BBDO New York's creative residency program goes nationwide
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BBDO New York's creative residency program goes nationwide

In its third year, the program expands its reach, as well as the definition of agency diversity.

Four ways brands should take extra care with voice in your personal space
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Four ways brands should take extra care with voice in your personal space

Voice platforms may have found a space in our homes, but they are still working their way into our brains and hearts.

How Scripps Networks Interactive grew its video views by 485 percent in the last year
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How Scripps Networks Interactive grew its video views by 485 percent in the last year

Becoming a Snapchat Discover Partner led Scripps Networks to reframe its entire digital strategy.

Brand Superfan of the Week: Lego's Colin Leggo
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Brand Superfan of the Week: Lego's Colin Leggo

The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.

What does the recent advertiser pull-out mean for Sean Hannity and Fox News?
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What does the recent advertiser pull-out mean for Sean Hannity and Fox News?

In the post-Bill O'Reilly era, the cable news network is under marketer scrutiny more than ever before. But some analysts believe it can bounce back.

HP debuts its newest diversity video, admits it has 'room for improvement'
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HP debuts its newest diversity video, admits it has 'room for improvement'

The brand's Chief Diversity Officer Lesley Slaton Brown talks about the company's hiring initiatives and its latest spot targeting women.

Clear Channel to showcase digital OOH at Cannes Lions
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Clear Channel to showcase digital OOH at Cannes Lions

Clear Channel will be showing off 'Le Grand Screen' one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions.

Dairy Queen's latest spot drives a spike in searches for a 135-year-old French word
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Dairy Queen's latest spot drives a spike in searches for a 135-year-old French word

Barkley drags "cloche" out of the 19th Century and into the social spotlight.

Hive launches new brand position with first North American campaign
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Hive launches new brand position with first North American campaign

Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the US, UK and Canada.

Can MullenLowe leave the last-chance saloon?
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Can MullenLowe leave the last-chance saloon?

Following a period of turmoil, MullenLowe London has reached a defining moment. The management is tasked with licking it into shape to make it what it should be - the flagship of a successful global network.

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Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions

Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.

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