Wary marketers sour on billable hours and incentives, says ANA
Share

Wary marketers sour on billable hours and incentives, says ANA

Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups, according to a new report.

Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you

Meet the grads: 8 aspiring ad execs reveal their hopes and fears about working for you

What makes a 21-year-old want to go into advertising in 2017? Optimism, mostly.

Upfronts 2017: Deciphering the spin

Upfronts 2017: Deciphering the spin

There was a lot of positive broadcast news coming out of the pitches last week, but there were also many warning signs too.

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

Thrillist embarks on its largest influencer partnership with chef Aaron Sanchez and Miller Lite

A 15-part video series teaches viewers how to make 20 original recipes.

Telemundo begins its first World Cup campaign with only 13 months to go
Share

Telemundo begins its first World Cup campaign with only 13 months to go

Anomaly's first work for the Spanish-language channel is a somber, bilingual homage to fans and players.

Share

Pharma must radically rethink its engagement with doctors

Amid massive technological and social change, doctors around the globe are finding themselves in unfamiliar territory. McCann Health's "Truth About Doctors" study uncovers what this means for pharma marketers and how the industry can help physicians future-proof their profession.

It's time for challenger brands to challenge the upfronts
Share

It's time for challenger brands to challenge the upfronts

The yearly broadcast pitch is stacked in favor of media agencies and brands with big budgets, writes the media director of Cutwater.

Will Amazon devour brands?
Share

Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

Why Coke was better than Pepsi at purposeful advertising
Share

Why Coke was better than Pepsi at purposeful advertising

Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.

Media agencies more than a 'middleman' thanks to AI: Zenith
Share

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.

Facebook will permit self-harm to be live streamed, documents suggest
Share

Facebook will permit self-harm to be live streamed, documents suggest

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

5 biggest announcements from Google I/O for the industry
Share

5 biggest announcements from Google I/O for the industry

This is what Campaign thinks the industry will be talking about the most from Google's annual developer conference.

Cyberattacks a sign for brands to get GDPR compliant right now
Share

Cyberattacks a sign for brands to get GDPR compliant right now

You need to know what you're doing with the data you've got to protect it.

Diageo CMO on successful partnerships and moving into non-alcoholic drinks
Share

Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance of a win-win outcome, Diageo's chief marketing and innovation officer has said.

David Hasselhoff becomes the first mayor of Funner, California for Harrah's Resort
Share

David Hasselhoff becomes the first mayor of Funner, California for Harrah's Resort

San Diego-based agency i.d.e.a. takes "fun" to a new level and recruits The Hoff for political office.

The Recommendation Engine:  Saatchi & Saatchi's Alan Lin
Share

The Recommendation Engine: Saatchi & Saatchi's Alan Lin

This digital director likes to bookend his days with podcasts, listening to his favorite shows during his morning commute and while getting ready for bed.

Why your iPhone is killing your creativity
Share

Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

The CW introduces yet another superhero, 'Black Lightning'
Share

The CW introduces yet another superhero, 'Black Lightning'

But upcoming newbies "Valor," "Dynasty" and "Life Sentence" are an attempt to broaden the audience.

Instagram star David Lopez warns influencers to watch their step
Share

Instagram star David Lopez warns influencers to watch their step

Lopez shares his tips for brands and other influencers.

Limit collaboration to once a day, new study suggests
Share

Limit collaboration to once a day, new study suggests

Collaborative interactions between agencies and their clients should not happen more than once a day, new research has found.

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'
Share

McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'

McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said.

Publicis Groupe refutes accounting allegation
Share

Publicis Groupe refutes accounting allegation

The agency has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed with one of its software and IT services suppliers.

Canon's marketing shift aims for the smartphone generation
Share

Canon's marketing shift aims for the smartphone generation

Canon's new marketing strategy has moved from cameras to storytelling for millennials.

Looking to connect with moms, Red Baron pizza transitions male mascot to a female equivalent
Share

Looking to connect with moms, Red Baron pizza transitions male mascot to a female equivalent

She's a tough aviator with her own war stories, and she could soon be the sole face of the company.

Lori Senecal to leave CP+B at the end of 2017
Share

Lori Senecal to leave CP+B at the end of 2017

The MDC agency's first global chief executive is said to be leaving advertising altogether.

What Google Lens means for advertisers
Share

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

Mother's Corinna Falusi on her accidental career in advertising and the pain of an agency breakup
Share

Mother's Corinna Falusi on her accidental career in advertising and the pain of an agency breakup

The latest in our series of interviews between a rising copywriter and a senior creative about making it in the ad industry.

Early Cannes prediction: The bronzed beauty and the silicone beast
Share

Early Cannes prediction: The bronzed beauty and the silicone beast

A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash will be happily ever after dancing on the awards stage, writes 180LA's executive creative director.

Lori Senecal to leave CP&B at the end of 2017
Share

Lori Senecal to leave CP&B at the end of 2017

Crispin Porter & Bogusky's global chief executive Lori Senecal is to leave the MDC Partners agency at the end of the year.

CBS anchors 2017-2018 schedule with established hits
Share

CBS anchors 2017-2018 schedule with established hits

With six new shows and more "Big Bang," the Eye net is poised for another "most-watched" season.

McDonald's pulls controversial 'dad' film after backlash--and vows to learn lessons
Share

McDonald's pulls controversial 'dad' film after backlash--and vows to learn lessons

McDonald's UK is withdrawing a controversial new film that depicts a young boy grieving for his late father, and said it will "review" its creative process "to ensure this situation never occurs again."

Geometry Global and Blippar launch global partnership to bring AR to retail
Share

Geometry Global and Blippar launch global partnership to bring AR to retail

Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical and digital retail space.

Is Pepsi Fire the next Crystal Pepsi?
Share

Is Pepsi Fire the next Crystal Pepsi?

The beverage company is testing a spicy cola for the summer, and consumers are already unimpressed.

Campaign TV: Lynx tackles male insecurity in search campaign
Share

Campaign TV: Lynx tackles male insecurity in search campaign

See how the Unilever male-grooming brand, known as Axe in the US, and 72andSunny Amsterdam are getting guys to talk about the questions they're afraid to ask.

Wieden+Kennedy creates an in-house travel site for women of color
Share

Wieden+Kennedy creates an in-house travel site for women of color

On She Goes brings agency voices and community contributors together to carve out a new space in conscientious tourism.

Partner content

Career Advice