Why Motorola CMO Jan Huckfeldt is leaning heavily on TV
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Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."

'Increased client caution' impacts IPG's results for first half of 2017

'Increased client caution' impacts IPG's results for first half of 2017

The holding company's net income through June fell 28 percent from last year.

Cannes Lions revenues up 7 percent in 2017 despite delegate decline

Cannes Lions revenues up 7 percent in 2017 despite delegate decline

The 2017 Cannes Lions festival earned revenues of $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.

Why reinventing a brand is not about logos

Why reinventing a brand is not about logos

Survey Monkey SVP of Marketing Communications Bennett Porter explains how her company rebranded itself by looking beyond an artistic redesign.

Wunderman's Read: 'We are different from Accenture. We're creative'
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Wunderman's Read: 'We are different from Accenture. We're creative'

Wunderman global chief executive Mark Read explains how he is transforming the digital shop, why it's merging with Possible, and what he has learned from Sir Martin Sorrell.

Havas Media wins Michelin account off MEC
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Havas Media wins Michelin account off MEC

French tyre company Michelin has awarded its estimated $100m (£76.89m) global media account to Havas Media.

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How the rise of populism can fuel creativity

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.

What really happens when a brand turns a random person into a social media celebrity
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What really happens when a brand turns a random person into a social media celebrity

Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).

New Twitter data shows clampdown on online abuse
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New Twitter data shows clampdown on online abuse

The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.

Finding our voice on a jury
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Finding our voice on a jury

Issue of judging as a woman and what difference better gender-balanced juries make to the process and decisions.

Facebook battles fake news with editorial rights
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Facebook battles fake news with editorial rights

Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.

Shutterstock says men are 'more responsive' to online ads
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Shutterstock says men are 'more responsive' to online ads

Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.

CMO Q&A: Nissan's Roel de Vries
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CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.

Recommendation Engine: Odysseus Arms' Clémence Pluche
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Recommendation Engine: Odysseus Arms' Clémence Pluche

This Francophile listens to French rap and is reading bilingually between Donna Tart's 'The Goldfinch' and Chistophe Ono-dit-Biot's 'Croire Au Merveilleux.'

Publicis returns to organic growth in second quarter
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Publicis returns to organic growth in second quarter

Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America.

My career in 5 executions: MAL\FOR GOOD's Jennifer Golub
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My career in 5 executions: MAL\FOR GOOD's Jennifer Golub

From "Think Different" to thinking globally, MAL\FOR GOOD's executive director for innovation and content is a team player.

You saw it here first: 49 years of Campaign's best front pages
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You saw it here first: 49 years of Campaign's best front pages

From its debut in 1968, Campaign has held up a mirror to the ad industry. We look back at some of the best front pages chronicling events that have shaped advertising.

Sizmek to buy Rocket Fuel for $145 million
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Sizmek to buy Rocket Fuel for $145 million

The private ad tech company has announced plans to buy the publicly-listed programmatic business.

SodaStream CEO: Plastic bottles will be the cigarettes of our generation
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SodaStream CEO: Plastic bottles will be the cigarettes of our generation

Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get his brand's machine in every home.

Facebook to launch news subscription model later this year
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Facebook to launch news subscription model later this year

Facebook will start trying a paywall for its Instant Articles product in October.

How automotive brands can win over the always-on consumer
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How automotive brands can win over the always-on consumer

With self-driving vehicles and ride-sharing apps, car marketers must adapt to an ever-changing, technological landscape.

Getting a piece of the over-the-top action
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Getting a piece of the over-the-top action

Organizations and niche video creators are embracing OTT to deliver highly specific content on a global scale, says Accedo's SVP of business development.

A Pornhub pro offers sex ed for seniors
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A Pornhub pro offers sex ed for seniors

Officer & Gentleman enlists porn star and educator Nina Hartley for a SFW film about sexual health after 65.

Tourism New Zealand taps Bryce Dallas Howard as its pitch woman
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Tourism New Zealand taps Bryce Dallas Howard as its pitch woman

The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series

Brand Superfan of the Week: Pokémon's Lisa Courtney
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Brand Superfan of the Week: Pokémon's Lisa Courtney

This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for the largest collection of Pokémon items.

Spark Foundry turns to Antoniades to drive global growth
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Spark Foundry turns to Antoniades to drive global growth

Spark Foundry, the recently renamed media agency previously known as Mediavest Spark, has appointed Publicis Groupe veteran John Antoniades to drive global growth outside of the US.

A fugitive becomes a family man in Infiniti spot
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A fugitive becomes a family man in Infiniti spot

A car race is not what it seems in latest from CP+B.

One year later: How Pokémon Go leveled up AR for marketing
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One year later: How Pokémon Go leveled up AR for marketing

The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

China leads global M&A slowdown: R3
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China leads global M&A slowdown: R3

Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers.

Watch marketing and adland's top names urge industry to fix diversity issue
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Watch marketing and adland's top names urge industry to fix diversity issue

Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry.

R/GA's Barry Wacksman on philosophy, strategy and building an agency
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R/GA's Barry Wacksman on philosophy, strategy and building an agency

The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.

Sorrell is wrong about consultancies. Culture is key to what we do
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Sorrell is wrong about consultancies. Culture is key to what we do

Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Sir Martin Sorrell is wrong to think consultancies can't do creative.

Pepsi LIFEWTR's pop-up gallery promotes women artists
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Pepsi LIFEWTR's pop-up gallery promotes women artists

R/GA Chicago campaign also includes Instagram and OOH galleries featuring female artists.

Spinning wheels and slow streams: How 7 tech brands protested Net Neutrality changes
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Spinning wheels and slow streams: How 7 tech brands protested Net Neutrality changes

The current Net Neutrality rules are under threat from the FCC, and that's not OK with most of Silicon Valley. Here's how seven tech blue chips are trying to get the public on their side of the issue.

KFC: why making weird products seems to be a global brand strategy
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KFC: why making weird products seems to be a global brand strategy

Think the KFC smartphone is weird? You haven't seen anything yet.

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