Poll: Should Wendy's just give Carter his damn nuggs?
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Poll: Should Wendy's just give Carter his damn nuggs?

The teenage chicken nugget fanatic now seems unlikely to reach 18 million retweets. Is the fast feeder really going to let his effort go unrewarded?

FTC warns influencers and brands to make sponsorships clear

FTC warns influencers and brands to make sponsorships clear

If the industry doesn't shape up, enforcement action may be around the corner.

Facebook's AR plans have the industry in a tizzy

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.

Save the people: The environmental movement needs a new tagline

Save the people: The environmental movement needs a new tagline

It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.

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How the Netherlands ranks as a global creative powerhouse

Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there.

Digital ad industry can't grow without proper measurement
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Digital ad industry can't grow without proper measurement

If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.

How to have a killer career without killing yourself
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How to have a killer career without killing yourself

Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.

The Recommendation Engine: Assembly's Arie Hefter
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The Recommendation Engine: Assembly's Arie Hefter

This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).

Millard to launch MediaLink's UK office
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Millard to launch MediaLink's UK office

MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office in its first big move since its acquisition by Ascential.

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One way to avoid the Einstellung effect

Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks.

T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon
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T-Mobile CEO embarks on insane 4/20 Tweetstorm against #VerHIGHzon

Verizon scheduled its earnings call for the unofficial stoner's holiday, and John Legere was not about to pass that up.

How mainstream brands are celebrating 4/20
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How mainstream brands are celebrating 4/20

As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.

Burger King asked to apologize for adding ads in Wiki entry
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Burger King asked to apologize for adding ads in Wiki entry

Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.

Unboxing videos and cosplaying grown-ups are the new kids' TV
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Unboxing videos and cosplaying grown-ups are the new kids' TV

What to make of a sudden interest among adults in revisiting and indulging in children's content?

My career in 5 executions: Pinterest's Alastair Cotterill
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My career in 5 executions: Pinterest's Alastair Cotterill

From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real value.

WPP China CEO Bessie Lee resigns
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WPP China CEO Bessie Lee resigns

Lee will terminate her 60-40 time-spilt arrangement with WPP and dedicate all her time to her startup venture, Withinlink.

Apple to launch Search Ads in the UK
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Apple to launch Search Ads in the UK

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (April 25).

Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn
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Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn

After seeing the viral ad, people don't have a taste for the otherworldly drink.

How to stop brand apathy at a neurochemical level
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How to stop brand apathy at a neurochemical level

Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.

McDonald's quietly builds a team of in-house 'storytellers'
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McDonald's quietly builds a team of in-house 'storytellers'

The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.

Super Bowl 2017 ads were the least shared in six years, study says
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Super Bowl 2017 ads were the least shared in six years, study says

Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.

Toys 'R' Us sticks its neck out for April the Giraffe
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Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the pen of April the Giraffe.

Why the advertising world should take a long look at itself
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Why the advertising world should take a long look at itself

D&AD doesn't have all the answers -- but we are trying to do something about it, writes its chief executive.

Why Heineken is embracing a 'naive' view of the world
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Why Heineken is embracing a 'naive' view of the world

In an increasingly nationalist world, the brand wants to be on the side of the "open-minded generation."

Pornhub creates app to censor nude selfies, with hilarious results
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Pornhub creates app to censor nude selfies, with hilarious results

The edited images probably won't fly with HR, but they can get past social media filters.

The 8 new summer shows most likely to become hits
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The 8 new summer shows most likely to become hits

The warm-weather airwaves are no longer the dead zone they once were, but success stories remain elusive.

How Snapchat can redeem itself in the eyes of marketers
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How Snapchat can redeem itself in the eyes of marketers

Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network?

How to navigate content marketing's control issues
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How to navigate content marketing's control issues

It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the consumer, writes the managing partner of Imprint.

The Portland Trail Blazers score ROI with Facebook advertising
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The Portland Trail Blazers score ROI with Facebook advertising

How the professional basketball team uses data and segmentation to target the right fans.

Connecting the dots: How Refinery29's creative chief stays inspired
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Connecting the dots: How Refinery29's creative chief stays inspired

Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide, its creative chief says.

DeCourcy: Game-changing creativity requires a leap in the dark
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DeCourcy: Game-changing creativity requires a leap in the dark

Unpredictable, risky, raw -- this is what creativity at its best looks like.

'Good stories can change your life,' says Birdman writer
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'Good stories can change your life,' says Birdman writer

Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful content.

Innocean runs a Hyundai spot, and its sequel, in the same commercial break
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Innocean runs a Hyundai spot, and its sequel, in the same commercial break

Hybrid lovers sing the blues in one ad, and get their problems solved in the next.

Brand Superfan of the Week: Adidas's Jemuel Wong
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Brand Superfan of the Week: Adidas's Jemuel Wong

Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.

Pre-roll ads are the least interruptive, finds IPG study
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Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format

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A guide to marketing executive search

In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search such a smart investment.

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