Latest

Featured thought leaders

Heidi Hackemer

Founder/Director of Strategy, Wolf & Wilhelmine

Greg Hahn

Chief Creative Officer, BBDO NY

Jon Gibs

VP Data Science & Analytics, Huge

Keith Weed

Chief Marketing/Communications Officer, Unilever

Matthew Bull

Founder of The Bull-White House

Orli LeWinter

VP, Social Marketing Strategy, 360i

Latest

Round-up: From our Thought Leaders
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Round-up: From our Thought Leaders

This week our thought leaders discussed brand purpose, programmatic, Hispanic marketing and the importance of looking up.

AMV wins three Big Agency awards at Campaign's Big Awards
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AMV wins three Big Agency awards at Campaign's Big Awards

Campaign hosted its Big Awards in London this week, with Abbott Mead Vickers BBDO, Adam & Eve/DDB, Grey London and OgilvyOne among the winners

Facebook releases Rooms app for anonymous forums
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Facebook releases Rooms app for anonymous forums

Facebook's new Rooms app bears many similarities to the online chat rooms of the 1990s but is geared for mobile users

Coca-Cola names new CMO as Joe Tripodi retires
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Coca-Cola names new CMO as Joe Tripodi retires

Marcos De Quinto, currently vice president of Coca-Cola's Europe group, will take the top marketing reins at the beverage giant in January

P&G wields axe on Duracell in brand cull
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P&G wields axe on Duracell in brand cull

The battery brand is the first of many brands that will be let go as P&G moves to cut costs and refocus on its core brands

Microsoft's profits weather Nokia purchase
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Microsoft's profits weather Nokia purchase

The mobile handset division handily beat expectations

Facebook 'Say Love You Better' by Wieden + Kennedy
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Facebook 'Say Love You Better' by Wieden + Kennedy

The new campaign for Facebook's Messenger app shows the many ways to say "I love you" with mobile devices -- audio, video, stickers and, oh yes, text

Johnnie Walker calls global ad review
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Johnnie Walker calls global ad review

Bartle Bogle Hegarty, which has held the account since 1999, says it will "vigorously defend" the business

Brand recognition can fade with too many changes
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Brand recognition can fade with too many changes

Decode Marketing and the brandgym examine the erosion of brand equity

Twitter tailors Fabric development kit for mobile advertising
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Twitter tailors Fabric development kit for mobile advertising

The company is offering free tools aimed at putting its ad technology into every app

Chevrolet 'I Throw Like a Girl' by Spike DDB
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Chevrolet 'I Throw Like a Girl' by Spike DDB

Spike DDB's new campaign for Chevrolet premiered this week during Major League Baseball's World Series and features Little League World series phenom Mo'ne Davis

Kevin Dundas leaves Droga5 Europe
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Kevin Dundas leaves Droga5 Europe

Dundas had helped launch the London agency 18 months ago

Happy Diwali: In India, PepsiCo scripts a #GharWaliDiwali
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Happy Diwali: In India, PepsiCo scripts a #GharWaliDiwali

Plus, check out more Diwali ad spots courtesy of Campaign India

Nike, Apple try on a wearable partnership
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Nike, Apple try on a wearable partnership

The sportswear maker hands the hardware baton to Apple and focuses on brand utility

Tham Khai Meng: 'Data is not new. We are just seeing it in a very new way'
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Tham Khai Meng: 'Data is not new. We are just seeing it in a very new way'

Ogilvy & Mather's worldwide chief creative officer discusses how data can help tell brands tell better stories

Is technology taking the magic out of sports fandom?
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Is technology taking the magic out of sports fandom?

To equal the sense of community people derive from attending a game, brands need to embrace the connections they can create with "Fan Media"

LeBron James returns home in new Beats campaign
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LeBron James returns home in new Beats campaign

'King James' takes a trip down memory lane in new Beats by Dre film celebrating his homecoming

No More 'NFL Anthem' by Young & Rubicam
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No More 'NFL Anthem' by Young & Rubicam

A new series of public service ads feature nearly two dozen NFL players saying "No more" to domestic violence and sexual assault

Heads up!
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Heads up!

BBDO's president and CEO urges the industry to look up and around

Saatchi & Saatchi adds London creatives before HQ's exit from NY
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Saatchi & Saatchi adds London creatives before HQ's exit from NY

The seven new hires are part of an 'all-out offensive creative lineup'

Cultural pitfalls challenge global brands in a digital age
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Cultural pitfalls challenge global brands in a digital age

Social media spreads local message globally -- and sparks can fly from any direction

Notes from Sri Lanka: Local papers respect elders with larger font
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Notes from Sri Lanka: Local papers respect elders with larger font

The print and social-media campaign was pitched by the Sri Lankan offices of TBWA and PHD

Elder Heart 'Mission 22' by CP+B
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Elder Heart 'Mission 22' by CP+B

The new Mission 22 campaign is a call to action, alerting the public to the devastating fact that 22 U.S. military veterans commit suicide every day

Whole Foods 'Values Matter' by Partners & Spade
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Whole Foods 'Values Matter' by Partners & Spade

Partners & Spade developed the new "Values Matter" campaign for the natural foods grocery chain -- Whole Foods' first-ever national campaign

Survey says brands must be civil to keep Millennial buyers
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Survey says brands must be civil to keep Millennial buyers

Young consumers are more likely than other generations to rebuff any kind of incivility