WPP to launch Cuba office as part of Latin America expansion
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WPP to launch Cuba office as part of Latin America expansion

The world's biggest advertising network moves in after the US ends its trade embargo

Featured thought leaders

Reggie Watts continues Google's 'California Inspires Me' series
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Reggie Watts continues Google's 'California Inspires Me' series

Artist takes viewers on an animated journey from his childhood to California

Old Spice 'Muscle Surprise' by Wieden + Kennedy
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Old Spice 'Muscle Surprise' by Wieden + Kennedy

Deodorant brand applies interactivity in new campaign with spokesman

How brands fared with July 4 email campaigns
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How brands fared with July 4 email campaigns

Hilton and Rowdy Gentlemen demonstrate the secrets of getting consumers to open up

Uber, MADD team for anti-drunk driving PSA for July 4 weekend
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Uber, MADD team for anti-drunk driving PSA for July 4 weekend

Uber is also matching donations made to MADD through this Sunday

Zuckerberg's telepathic future: 'Advertisers will need to take more passive role'
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Zuckerberg's telepathic future: 'Advertisers will need to take more passive role'

Industry observers size up the Facebook founder's predictions of telepathic communication

Meet Thailand's eccentric video creators (Part 2)
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Meet Thailand's eccentric video creators (Part 2)

Thailand's YouTube talent has a worldwide audience

Colgate-Palmolive names new global CMO
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Colgate-Palmolive names new global CMO

Company vet Mukul Deoras takes marketing reins of CPG giant

Nike 'Find Your Fast' by MustBeSomething
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Nike 'Find Your Fast' by MustBeSomething

Athletic brand's new footwear gets off to a running start in fast-paced ad

Scotts Miracle-Gro CCO: Why we spoke out on marriage equality
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Scotts Miracle-Gro CCO: Why we spoke out on marriage equality

Headquartered in a conservative corner of Ohio, Scotts Miracle-Gro knew it would receive some backlash for posting in support of marriage equality. Here's why it decided to do so anyway

More socially conscious brands, please
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More socially conscious brands, please

If you're going to be a social brand, why not also be socially aware?

In India, Scotch-Brite scripts 'divine' comedy of error
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In India, Scotch-Brite scripts 'divine' comedy of error

Grey Group taps Hindu mythology for an alternative history of the 3M brand

The man who made Grey matter
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The man who made Grey matter

Grey's chairman and chief creative officer has a reputation for cockiness and vanity but also for resurrecting his agency. Claire Beale seeks out the real Nils Leonard

Sony Mobile calls global pitch
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Sony Mobile calls global pitch

Adam & Eve/DDB reportedly not repitching for the account

Heineken on the hunt for global Desperados agency
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Heineken on the hunt for global Desperados agency

The search marks Heineken's latest move since splitting with W+K

Thinking small: Why mobile shouldn't constrain creativity
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Thinking small: Why mobile shouldn't constrain creativity

There's significant correlation between ROI and good mobile creative, as long as brands rethink their approach to mobile advertising, writes the chief innovation officer at Meredith Xcelerated Marketing

Ramadan thirst? In Indonesia, Danone Aqua launches campaign for proper hydration
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Ramadan thirst? In Indonesia, Danone Aqua launches campaign for proper hydration

Y&R Group Indonesia created a humorous guide to surviving the Muslim fast days

Sprint 'Pied Piper' by Deutsch LA
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Sprint 'Pied Piper' by Deutsch LA

Soccer star leads a team of bargain hunters looking to lower the phone bill

Innocean USA hires Europe boss as new CEO
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Innocean USA hires Europe boss as new CEO

Innocean vet Steve Jun takes the wheel of the Hyundai-owned agency as part of a string of senior hires

Havas Media wins Ubisoft media account
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Havas Media wins Ubisoft media account

The deal, valued at $25 million, spans 17 European countries as well as Australia

'Incredible India' appeals to national pride to elevate stature abroad
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'Incredible India' appeals to national pride to elevate stature abroad

The Indian Tourism Ministry says "The guest is god" in a campaign created by McCann Erickson

AOL will offer jobs to Microsoft salespeople following ad sales deal
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AOL will offer jobs to Microsoft salespeople following ad sales deal

The move will affect about 1,200 positions

In Japan, Red Bull warms up Summer Edition
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In Japan, Red Bull warms up Summer Edition

The ad by JKD Collective features a medley of summer sounds

Why it's time to turn back the clock on Baby Boomers
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Why it's time to turn back the clock on Baby Boomers

With Baby Boomers controlling 60% of consumer spending in the US, marketers who obsess over Millennials are missing out on a huge opportunity

Let's keep Cannes relevant by expanding the creative circle
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Let's keep Cannes relevant by expanding the creative circle

Framestore's president of integrated advertising says there's plenty of room for technologists

In Dubai, Lifebuoy gets 'Handle on Hygiene'
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In Dubai, Lifebuoy gets 'Handle on Hygiene'

Geometry Global worked on activation to wipe germs from shopping-cart handles