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Featured thought leaders

Heidi Hackemer

Founder/Director of Strategy, Wolf & Wilhelmine

Greg Hahn

Chief Creative Officer, BBDO NY

Jon Gibs

VP Data Science & Analytics, Huge

Keith Weed

Chief Marketing/Communications Officer, Unilever

Matthew Bull

Founder of The Bull-White House

Orli LeWinter

VP, Social Marketing Strategy, 360i

Latest

Nielsen, Adobe to measure online TV across devices
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Nielsen, Adobe to measure online TV across devices

The ratings agency and softwaremaker partner to launch an expansive online measurement tool

The key 2015 trends that marketers can act on right now
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The key 2015 trends that marketers can act on right now

2014 is far from over, but already the head of strategy at AnalogFolk London has compiled a list of the top digital trends for 2015

CVS holds firm despite social-media campaign against homeopathic remedies
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CVS holds firm despite social-media campaign against homeopathic remedies

The pharmacy isn't backing down after a social-media influencer called for the chain to stop selling homeopathic remedies by downing a bottle of them herself

Content like a girl: New feminist inspirations for brands
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Content like a girl: New feminist inspirations for brands

Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, head of content strategy, Red Bee Media

'Sweetie' campaign leads to sex crime conviction
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'Sweetie' campaign leads to sex crime conviction

An Australian sex offender was caught with the help of an avatar created by a Dutch ad agency and charity

View from South Africa: Diversity drives creativity
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View from South Africa: Diversity drives creativity

In South Africa, advertising's gateway to the rest of Africa, the industry is pursuing inclusion and expansion

How branding can help humanize our megacities
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How branding can help humanize our megacities

The global creative officer at Landor Associates says that branding principles familiar to the advertising world can give a sense of human scale to today's megacities

Foreign brands go native in China
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Foreign brands go native in China

Foreign brands that touch on Chinese traditions can boost their standing and create connections

Will retailers and customers embrace Apple Pay?
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Will retailers and customers embrace Apple Pay?

Its new approach to data security must overcome concerns about iCloud security

FKA Twigs injects her own brand of cool into Google Glass
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FKA Twigs injects her own brand of cool into Google Glass

Can the up-and-coming artist help solve the device's image problem?

Scientific Games 'Making More and More Millionaires' by David&Goliath LA
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Scientific Games 'Making More and More Millionaires' by David&Goliath LA

Scientific Games' new lottery game, Monopoly Millionaires' Club, will run in 23 states in 2014 and expand to 32 states by 2015

Adaptive retail advertising: Should customers know?
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Adaptive retail advertising: Should customers know?

A new artificial-intelligence innovation could serve smarter POS ads -- and worry shoppers

Snapchat ads make surprise debut
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Snapchat ads make surprise debut

A movie promo marks the first appearance of advertising on the popular mobile chat app

Adidas Originals film documents vintage products discovery in Argentina
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Adidas Originals film documents vintage products discovery in Argentina

The power of brand identity is revealed in a film released by Adidas Originals that documents a visit to a small shop in outside Buenos Aires with a treasure trove of Adidas products dating back to the 1980s

How Japan quake drove Facebook adoption, Facebook Safety Check
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How Japan quake drove Facebook adoption, Facebook Safety Check

The 2011 disaster brought Facebook to prominence in Japan. It also inspired a new tool for global users to connect in a crisis

Carl Johnson reboots his London operation
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Carl Johnson reboots his London operation

In from New York, Anomaly's global chief tells Campaign how he plans to turn the UK tide

Torture-test your next social-media campaign
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Torture-test your next social-media campaign

Ask these tough questions before you launch to minimize risk of a campaign run amok

Ars Technica expands to UK
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Ars Technica expands to UK

The Condé Nast tech site will bud off in spring

Doctor Who online game tempts kids to code
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Doctor Who online game tempts kids to code

BBC Wales and Somethin' Else enlisted 12th doctor Peter Capaldi to pose puzzles related to England's new computing curriculum

Programmatic: Taking it in-house
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Programmatic: Taking it in-house

Advertisers are being distracted from revolutionizing their media

The Bolloré Group offers to buy controlling stake in Havas, but rules out sale
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The Bolloré Group offers to buy controlling stake in Havas, but rules out sale

Bolloré already owns 36.2 percent of Havas and is offering to buy a controlling interest by January 2015

Excellence: we're coming for you
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Excellence: we're coming for you

The president of D&AD, the U.K.'s answer to the Clio Awards, puts out a call for the very best in advertising, with two new levels of awards

Heineken bets on the US catching soccer fever
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Heineken bets on the US catching soccer fever

The brewer taps into recent wins for the sport as the official beer of Major League Soccer

International advertisers support Hong Kong paper during political crisis
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International advertisers support Hong Kong paper during political crisis

The ongoing Occupy Central protests against Beijing have provoked violence. The advertising community is rallying behind a beleaguered pro-democracy publication

Deutsch LA steps up focus on Hispanic marketing
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Deutsch LA steps up focus on Hispanic marketing

The West Coast creative shop aims to help its brands tap into the Hispanic consumer market