If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.
From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego in order to get to greatness, writes Mono's group account director.
Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.
When Christian isn't copywriting, he's watching Jennifer Lawrence interviews nonstop on YouTube or reading humorous memoirs of female comedians.
By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work
2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.
Passing of Mark Dehasa reignites debate about industry work pressures.
Build an elite team of video marketing masters.
From LEGO to Intel, Joan's CCO makes work audiences can make their own
The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.
Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List.
An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders.
Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community.
Slow load times and disruptions can hurt publishers' return-on-investment.
United Nations campaign from DDB uses a children's game to make an eloquent point about the country's gender disparity.
A diverse global team breathed new life into a tired brand by challenging the notions of masculinity it once helped promote.
When my maker brain kicked in and my imagination sparked, I realized endless possibilities, writes the global chief technology officer of Mirum.
The brand teamed up with artist Steven Spazuk to create a limited edition lighter and video content about his creative process.
Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formulated for in-flight consumption.
TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.
It's no coincidence that Ashley Graham appears in the retailer's new ad and on the front of fashion's most revered magazine this month.
Don't be a TV snob. Truly take into consideration what a client's needs are and how we can find their audience, writes the head of production at BBH New York.
An early sellout suggests renewed interest among advertisers, but the real draw may be the controversy.
Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts
Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.
Google has committed to having YouTube's metrics audited by the Media Rating Council.
Daryl Fielding, who has worked with both companies, gives her view on the aborted merger.
Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.
A new feature takes a shot at Snapchat just ahead of its IPO
Andrew McKechnie will report directly to CMO Diego Scotti.
"My expectation is they feed me with inspiring ingredients, and I take things from there."
Deutsch, Richards Group help the brand with a bold pivot in search of new customers.
Sparkle Paper Towels, American Kennel Club and Pizza Hut played cupid on Valentine's Day
The common theme for this year's essential CMO skills is "put up or shut up."
Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.