Think different. Behave different.
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Think different. Behave different.

The global COO of Wolff Olins says Apple Watch still needs to prove its genuine worth

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American Greetings serves up taco emoji for Apple Watch
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American Greetings serves up taco emoji for Apple Watch

App lets users send exclusive emoji character using Apple's new wearable

Mobile ads fuel Google Q1 growth
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Mobile ads fuel Google Q1 growth

The search giant's profits jumped 4%

Campaign Viral Chart: Pandora hits top spot
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Campaign Viral Chart: Pandora hits top spot

Cornetto, Hyundai and Dove are among the other contenders

Indians in the US get a call from Ringo
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Indians in the US get a call from Ringo

The overseas calling app recruits Los Angeles' Stew Redwine Productions to connect with expats in the US, UK and Canada

Activision 'How Far Will We Go?' by 72andSunny
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Activision 'How Far Will We Go?' by 72andSunny

Video game trailer presents a documentary-style future dystopia

Hallmark '#PutYourHeartToPaper' by Leo Burnett Chicago
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Hallmark '#PutYourHeartToPaper' by Leo Burnett Chicago

Greeting card company asks people to write from their hearts

Facebook reports mobile accounted for three-quarters of total ad revenue in Q1
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Facebook reports mobile accounted for three-quarters of total ad revenue in Q1

Ad revenue was up 46% to $3.32bn

New York Times names three SVPs for advertising
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New York Times names three SVPs for advertising

Promotions come within a week of Meredith Kopit Levien's promotion to chief revenue officer

In brief: Doors open for women CCOs, LGBT tourists
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In brief: Doors open for women CCOs, LGBT tourists

In other news: Apple senior PR director exits ... Brands turn on to marijuana ... Rebooting "Brand Japan" ... Can ex-journalists hack branded content? ... P&G to cut agency fees.

'Not even God is a director of creativity'
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'Not even God is a director of creativity'

The photographer Oliviero Toscani tells James Swift that agencies are full of bullshit, marketers are dumb and young people are fucked up

British Airways names SapientNitro global digital agency
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British Airways names SapientNitro global digital agency

The airline previously worked with OgilvyOne

Video: The case for Facebook's conversion lift tool
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Video: The case for Facebook's conversion lift tool

In a Campaign Asia-Pacific exclusive, Facebook's VP of measurement and insights tool argues for his company's data edge

How nine brands celebrated Earth Day
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How nine brands celebrated Earth Day

Check out how brands are celebrating Earth Day's 45th anniversary on Twitter

Airbnb 'Never a Stranger' by TBWA/Chiat/Day
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Airbnb 'Never a Stranger' by TBWA/Chiat/Day

Lodging rental service launches largest TV and digital campaign to date

Toyota 'Fueled by Bullsh*t' by Droga5
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Toyota 'Fueled by Bullsh*t' by Droga5

On Earth Day, automaker shows a car can run on bullsh*t.

DNA identifies Hong Kong's litterbugs
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DNA identifies Hong Kong's litterbugs

Earth Day campaign by Ogilvy & Mather Hong Kong puts a face (and genetic thumbprint) on the city's messiest citizens

Omnicom reports slight drop in Q1 profits
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Omnicom reports slight drop in Q1 profits

The owner of BBDO, TBWA and OMD said its total revenue fell almost 1% year over year

The rise of emojis in marketing
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The rise of emojis in marketing

Brands embrace emojis to communicate with consumers

Behind Uniqlo's design juggernaut
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Behind Uniqlo's design juggernaut

Japanese clothing retailer embraces kino-bi: the fusion of function and beauty

Cotton 'Cotton. It's Your Favorite for A Reason' by DDB New York
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Cotton 'Cotton. It's Your Favorite for A Reason' by DDB New York

Campaign for fabric advocate tries on a new phrase

Publicis organic revenue grows 0.9% as it reaches digital landmark
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Publicis organic revenue grows 0.9% as it reaches digital landmark

Chairman and CEO Maurice Lévy called it "an encouraging return to growth"

BMW beats Google and Walt Disney to become world's most reputable brand
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BMW beats Google and Walt Disney to become world's most reputable brand

Reputation Institute's list of brands ranks top 10 brands

Brands face Google 'mobilegeddon' after search changes
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Brands face Google 'mobilegeddon' after search changes

Sites without a mobile presence penalized by search engine

Apple's Earth Day message: 'Better Starts Here'
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Apple's Earth Day message: 'Better Starts Here'

Company releases environmental report on going green

Campaign US appoints first editor-in-chief
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Campaign US appoints first editor-in-chief

Douglas Quenqua will take the helm May 4