This morning, the technology brand announced that it will replace McDonald's as a worldwide TOP patron.
Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.
Clemenger BBDO Melbourne has won the top prize at Cannes in the Cyber Lions for "Meet Graham", its campaign that saw a life-size sculpture of a man able to survive a car crash.
The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV series.
With MullenLowe, the cruise line has created a way to live stream what's happening from 150 feet below the ocean's surface.
Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.
Travis Kalanick has resigned as chief executive due to shareholder pressure.
Heavily favored to win at Cannes, the bronze statue delivered three big wins in the early days of the festival.
Cross-platform, multimedia spots drove increased sales for CPG brands, according to Nielsen Catalina Solutions.
The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.
Y&R has created a virtual statue of Coco Chanel for the Cannes Lions festival as part of a project to recognise women's accomplishments in public spaces.
Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.
McCann New York's high-profile "Fearless girl" sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes.
Burger King is Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive.
The California-based chain has gone national, so the brand hired its first advertising agency to unify what it means to serve a "badass taco."
If marketers aren't inclusive they can't authentically understand their customers, says Antonio Lucio, global chief marketing and communication officer, HP.
This year, everyone has fond (and not so fond) memories about the man who raised them.
Don't let technology distract you; put it to good use, says Deloitte's first CMO.
For the first time, the advertising festival is partnering with content platform Greenfly to curate a mutually beneficial, co-branded experience.
Execs join WPP's media agency ahead of MEC merger with Maxus.
Don't fear artificial intelligence; embrace it, says Deutsch North America's chief digital officer.
Haymarket Media Group, the international specialist media and events company, has today announced that its iconic media and marketing magazine brand, Campaign, is to change its print frequency from weekly to monthly, ahead of the unveiling of a brand new print concept for the title, set to launch in September 2017.
Facebook is hosting 'Cannected' events around the world for creatives who can't make it to Cannes Lions
The spirit of the festival will come to New York, London, Sao Paulo, Sydney and Johannesburg.
However you phrase it, recent series cancellations by Netflix mean this cycle of broadcasting has reached its saturation point.
In its third year, the program expands its reach, as well as the definition of agency diversity.
Voice platforms may have found a space in our homes, but they are still working their way into our brains and hearts.
Becoming a Snapchat Discover Partner led Scripps Networks to reframe its entire digital strategy.
The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.
In the post-Bill O'Reilly era, the cable news network is under marketer scrutiny more than ever before. But some analysts believe it can bounce back.
The brand's Chief Diversity Officer Lesley Slaton Brown talks about the company's hiring initiatives and its latest spot targeting women.
Clear Channel will be showing off 'Le Grand Screen' one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions.
Barkley drags "cloche" out of the 19th Century and into the social spotlight.
Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the US, UK and Canada.
Following a period of turmoil, MullenLowe London has reached a defining moment. The management is tasked with licking it into shape to make it what it should be - the flagship of a successful global network.
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.