Gustavo Martinez, the former global chief executive of J Walter Thompson, is working on projects for the agency's holding company WPP while the ongoing discrimination lawsuit against him and the agency continues.
Social platforms are providing longer ad units, but bigger isn't necessarily better, writes a strategy team from Possible
Iris New York's managing director gives three tips for climbing to the top
The US warned the European Commission that it is overstepping its powers; what brands in Singapore can do to better engage with millenials; and perspectives from ad:tech Tokyo
Days after losing his sponsors, rumors have emerged Lochte will once again find himself on primetime as a competitor on the popular ABC show
WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform but says it doesn't want a "spammy" experience.
Marketers react to the search giant's plan to crack down on "intrusive interstitials"
The 12-time Olympic medalist may have lost his sponsors this week, but past cases of celebrity misconduct show Americans are quick to forgive and forget
R/GA's managing director of social shares ten things that will make Japan's Olympic Games decidedly different than Rio--Mario Bros. warp tubes and Hello Kitty cameos not included
The Omnicom agency took the lead position with AT&T consolidation
If this is your first time at Dmexco, here's how to get the best from it
Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at
Despite months of cyberbullying, the Cincinnati Zoo didn't help its cause by abandoning Twitter, say experts.
Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason
Airbnb's CMO on how he got started
Twitter's Emoji stickers are offering brands the opportunity to sponsor language, writes WCRS' executive creative director.
WPP's UK revenue hit £475m over the second quarter of the year, up 3.5% year on year on a like-for-like basis.
From TV to digital audio and native, programmatic buying is shaking up advertising in a big way
The obsession with new technology often leads brands astray, but there are a few ways to minimize the risks of and maximize the benefits of experimentation
Inspired by a lickable nail polish debuted in Hong Kong earlier this year, Edelman is helping the chicken brand bring scented skin products to the beach.
Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also make the all-time top 10.
35% of all Speedo and Lochte mentions online were negative
Reality TV family the Kardashians have come under fire for not being clear about their sponsored social media posts.
Coverage across all platforms was unprecedented, but broadcast suffered losses
The swimmer has drawn the ire of Twitter, the media, and the American and Brazilian public for lying, kind of apologizing, and then actually apologizing for his behavior during the 2016 Summer Olympic Games
Burberry has created its first sponsored Snapchat Lens to promote the launch of a new fragrance, My Burberry Black.
We desperately want to keep them safe, but over-involvement backfires with both children and brands, writes the executive creative director of Sullivan
Connected devices are a potential goldmine for marketers - but there are still obstacles to be overcome
Contributing to the positive experience of inbound tourists to Japan will be key for brands as visitor motivations shift from shopping to culture
The fitness brand that strives to "Be More Human" would rather validate than compete with you
P&G, Singapore Airlines topped the charts for posts honoring Olympians and their mothers
Only 13% of non-marketers within US companies believe marketing drives business strategy, writes the svp of research at Research Now
Increase in average agency fees, broadening of scope to include creative and strategic planning, demise of payment by results, increase in project work and 'recoupling' of media services - these are some of the trends emerging from the latest Paying for Advertising report from ISBA/Arc.
Campaign US caught up with Ola Björling, Global Director of VR, MediaMonks in Cannes and again at their offices in LA for a look at what the future holds for Virtual Reality.