A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.
Following yesterday's historic decision, we look back at brands that have embraced LGBT themes in their advertising.
The top marketing executive at Panera Bread talks the company's decision to eliminate artificial ingredients, how influencers keep it in check, and why the brand had success with loaf-shaped slippers.
BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture--and it has built an audience that brands are starting to notice.
Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture.
Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.
The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.
When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.
Opponents of Republican Greg Gianforte lost no time in using his own words against him in an eleventh hour spot.
Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks.
The co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman.
There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.
The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says the managing director of Given.
Thirty percent of ad agency professionals said they've advised clients to stay out of politics.
The blockbuster "Atlantic" story offers a real-time study in the limits of what awareness can accomplish.
Economic losses are down for the first time in three years, finds a study conducted with White Ops.
#IPumpedHere aims to raise awareness about workplace support for new moms.
Hey, "Big Picture Guy," your timing stinks.
McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy.
Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.
Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.
Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."
For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.
A few of the industry's most successful digital pioneers wax nostalgic about "killer apps" and missed opportunities.
The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.
The brand is on a mission to expand the diversity of its creative team.
Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.
Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."
Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th century, has died aged 68.
The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").
Recent grads aren't afraid to voice their expectations, and agencies are responding with new programs and policies.
Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups, according to a new report.
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.
Amid massive technological and social change, doctors around the globe are finding themselves in unfamiliar territory. McCann Health's "Truth About Doctors" study uncovers what this means for pharma marketers and how the industry can help physicians future-proof their profession.
Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.