Innovation in China: Hotter than the US?
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Innovation in China: Hotter than the US?

Venture capitalist Kai-Fu Lee pairs off the two global tech hotspots

Featured thought leaders

When taglines don't travel
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When taglines don't travel

Some beloved brand slogans get lost in translation when traveling abroad

In Australia, ANZ attacks gender inequality with powerful film, concrete action
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In Australia, ANZ attacks gender inequality with powerful film, concrete action

The bank's "Equal Future" campaign from Whybin\TBWA Group Melbourne seeks to help women achieve later in life

Sir Tim Berners-Lee: The marketing impact of artificial intelligence
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Sir Tim Berners-Lee: The marketing impact of artificial intelligence

The legendary computer scientist shares his vision of how thinking machines and a world covered in inexpensive pixels will change everything

In India, Kellogg's proposes corn-powered breakfast to propel ambitions
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In India, Kellogg's proposes corn-powered breakfast to propel ambitions

Badminton star heralds breakfast of milled corn in ad for India

Inside the Chinese Millennial's mind
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Inside the Chinese Millennial's mind

Social media reveals insights into the "little emperors" of China's emerging Millennial market

The cost of marketing Microsoft's Windows 10 as 'free'
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The cost of marketing Microsoft's Windows 10 as 'free'

Operating system gets less fanfare than previous releases following software maker's struggle with mobile

Agencies vie for Wimbledon
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Agencies vie for Wimbledon

BBH, IMG, Grey and Interpublic are chasing the global brief for the tennis tournament

The big idea: There's an algorithm for that
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The big idea: There's an algorithm for that

It's easy to find big ideas with the 20/20 vision of hindsight, but the industry lacks a formula for creating them, says Havas LuxHub's global strategy director

Al Roker's top tip on how to improve your brand: Live streaming
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Al Roker's top tip on how to improve your brand: Live streaming

The Today Show co-anchor on the benefits of live streaming directly to your audience

Booking.com appeals to Japan's independent travelers
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Booking.com appeals to Japan's independent travelers

Its first Japanese ad pitches younger customers who've never employed a travel agent

What's next for Twitter to become more ad-friendly?
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What's next for Twitter to become more ad-friendly?

After a mixed set of results for the social messaging network in the second quarter of 2015, Wunderman's senior client director says its event-targeting platform is a positive step forward

Honey Maid and Droga5 serve heart-melting ad
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Honey Maid and Droga5 serve heart-melting ad

Aunt and niece share a kitchen moment in new "This Is Wholesome" spot

Etihad taps Cheil for global digital and social account
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Etihad taps Cheil for global digital and social account

The announcement follows Starcom's win of global media planning and buying for the airline and its largest partners

Why creative businesses need sarcasm more than seminars
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Why creative businesses need sarcasm more than seminars

Karmarama's executive chairman warns: Discourage sarcasm at your peril (no kidding)

The woman taking Hakuhodo global
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The woman taking Hakuhodo global

As the network continues a North American buying streak, Ayami Nakao says cultivating local talent will be key to the network's success outside Japan

DreamWorks debuts a dedicated channel with Thai launch
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DreamWorks debuts a dedicated channel with Thai launch

The move marks the first global foray by the studio

Can Reebok finally shape up?
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Can Reebok finally shape up?

Reebok is returning to its 1980s fitness roots, moving away from the celebrity endorsements beloved of rivals -- and bringing a US executive and brand campaign to Western Europe

Amazon makes pitch for drone airspace
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Amazon makes pitch for drone airspace

In its mission to offer 30-minute delivery, it asks for a commercial drone space at between 200 and 400 feet

CP+B delivers interactive campaign for Domino's
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CP+B delivers interactive campaign for Domino's

Chain champions its back-to-basics approach in website and video

Brave new world of VR ... rather like the old one
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Brave new world of VR ... rather like the old one

Ogilvy's worldwide CCO dips a toe into the future of virtual reality

Power users should offer Twitter something in return
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Power users should offer Twitter something in return

Twitter's new chief executive must value relationships as well as traffic, says the CEO of digital marketing agency Forward3D

Can Coca-Cola save the world?
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Can Coca-Cola save the world?

Mass deforestation and devastating climate change are major threats to the future of our planet. But what if one brand could tackle this global problem single-handed?

Part 1: Is it time to unbundle strategy and creative?
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Part 1: Is it time to unbundle strategy and creative?

Creatives need strategists, but strategists don't need creatives, argues the CEO and founder of Sylvain Labs

Instagram ad sales to grow fivefold in next two years
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Instagram ad sales to grow fivefold in next two years

By 2017, the photo-sharing platform will account for more than a quarter of Facebook's global ad revenues, says an eMarketer study

Surprise! Americans love their smartphones
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Surprise! Americans love their smartphones

Marketers, be aware: Eighty-nine percent of adults check their smartphones at least several times per day