Kia teases a screaming Melissa McCarthy in new Super Bowl film
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Kia teases a screaming Melissa McCarthy in new Super Bowl film

The car company releases 15 seconds of its Niro crossover spot

WTF does the new adidas Originals film even mean?

WTF does the new adidas Originals film even mean?

Snoop Dogg, Frank Sinatra--we dissect the 90-second film scene by scene

How I turned bitch into badass

How I turned bitch into badass

In an attempt to be strong, forceful and competitive, I became a stereotype, writes the global strategic planning director at Y&R.

Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising

Fake news, guerrilla postings and PR: How Ringling Bros. and Barnum & Bailey Circus helped invent advertising

Before the clowns take their final bow, a look back at the outsize influence of "The Greatest Show on Earth."

Advertisers can now target YouTube ads with data from Google Accounts
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Advertisers can now target YouTube ads with data from Google Accounts

Changes aim to address targeting across devices.

Trump draws 5th largest TV audience in inauguration history
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Trump draws 5th largest TV audience in inauguration history

The 45th President attracted more viewers than Obama's second swearing-in, but far fewer than his first.

Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account
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Ad students challenge Instagram's nudity policy with 'Genderless Nipples' account

Male and female nipples look alike, so why only censor women, asks Miami Ad School trio.

See the most-shared Facebook brand posts from last week
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See the most-shared Facebook brand posts from last week

Visit Florida, Oregon Zoo, Lowe's help you through the wintertime blues on social

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8 ways to get creative with digital out-of-home

By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work

Campaign US announces first I&C conference and honors
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Campaign US announces first I&C conference and honors

Join industry leaders for a frank discussion on inclusivity in advertising, and to honor those creating the work that shatters stereotypes.

TripAdvisor enhanced ad products tweak mission
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TripAdvisor enhanced ad products tweak mission

New ad products increase marketing capabilities but decrease trust.

Trump tweets: 6 steps to surviving a 140-character crisis
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Trump tweets: 6 steps to surviving a 140-character crisis

One thing's for sure: Donald Trump will be an unconventional commander-in-chief. It's time to update your crisis plan in response to a potential Twitter beef with the 45th president of the United States.

Alibaba to sponsor Olympics until 2028
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Alibaba to sponsor Olympics until 2028

Alibaba will become the games' official e-commerce and cloud services sponsor.

Brands and the inauguration: Who's in, who's out
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Brands and the inauguration: Who's in, who's out

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

How to be ageless in advertising
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How to be ageless in advertising

When it comes to longevity, earned authority and youthful audacity make for a potent mix, writes Battery creative director.

Facebook suggests strategies to dominate the Super Bowl
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Facebook suggests strategies to dominate the Super Bowl

89 percent of Super Bowl posts happened on mobile last year.

The Recommendation Engine: Giant Spoon's Justin Luk
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The Recommendation Engine: Giant Spoon's Justin Luk

When this strategist isn't listening to curated playlists, he's learning Anthony Bourdain recipes and studying up on The Points Guy's travel tips on Facebook.

Target names Rick Gomez CMO
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Target names Rick Gomez CMO

Target's previous CMO, Jeff Jones, left the retailer in September to join Uber as president, ridesharing.

Staples builds an Alexa-like easy button
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Staples builds an Alexa-like easy button

The office supplies retailer is partnering with IBM Watson to test a voice-activated ordering system for its B2B customers.

Lévy tips Publicis Groupe to name insider as his successor
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Lévy tips Publicis Groupe to name insider as his successor

At Davos, the CEO says the long-awaited decision is coming soon, but isn't his to make.

Dentsu appoints new president and CEO
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Dentsu appoints new president and CEO

Japan's advertising giant has named a successor to Tadashi Ishii after a year plagued by scandal.

Let's start using the 'F word' in meetings
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Let's start using the 'F word' in meetings

No, not that one. "Fame." It shouldn't be a dirty word, writes Grey's Danish Chan.

What brands should expect in entertainment this year
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What brands should expect in entertainment this year

From musicals to global hits, advertisers have more entertainment options than ever, writes the head of brand integrations at Branded Entertainment Network.

YouTube reveals its top 20 Super Bowl ads of all time
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YouTube reveals its top 20 Super Bowl ads of all time

Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.

Investigation shows scale of improper digital transactions at Dentsu
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Investigation shows scale of improper digital transactions at Dentsu

Internal scrutiny has found nearly 1,000 cases of improper practice in the handling of digital advertising.

P&G to split Japan media business between Omnicom and DAN
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P&G to split Japan media business between Omnicom and DAN

After three decades with Dentsu, the FMCG giant is changing the structure of its media business.

Unilever calls on leaders to drive fight against stereotyping
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Unilever calls on leaders to drive fight against stereotyping

New global research from the marketer finds pervasive assumptions about gender.

Madison Avenue and the 'Great Sorting' of America
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Madison Avenue and the 'Great Sorting' of America

Facebook was originally a counterweight that balanced Madison Avenue's tribal sorting, writes the managing partner of Oberland.

Expectations are high at Showtime for upcoming 'Twin Peaks' reboot
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Expectations are high at Showtime for upcoming 'Twin Peaks' reboot

But will the audience of today, particularly the millennials, show interest?

USA Today will live stream Trump's inauguration in VR and 360 degrees
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USA Today will live stream Trump's inauguration in VR and 360 degrees

The first live streamed content on "VRtually There" will give an immersive view from Washington D.C.

Airbnb creates films in-house to honor its best hosts
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Airbnb creates films in-house to honor its best hosts

From saving a village to a backyard wedding, these individuals go above and beyond

Fox rejects 84 Lumber's Super Bowl script because it's 'too political'
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Fox rejects 84 Lumber's Super Bowl script because it's 'too political'

90-second spot features a wall blocking people from US employment.

Chevy mocks its own annoying ads for 'Lego Batman Movie'
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Chevy mocks its own annoying ads for 'Lego Batman Movie'

A partnership with Warner Bros. produces an amusing ad and a Lego Batmobile.

Why the Detroit Auto Show isn't just for car companies anymore
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Why the Detroit Auto Show isn't just for car companies anymore

Automakers are using the event to show off mobility technologies, and so are the suppliers and partners who are helping them along the way to self-driving cars.

Watch: Magnus Djaba on how his global role at Saatchi & Saatchi will be different
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Watch: Magnus Djaba on how his global role at Saatchi & Saatchi will be different

Magnus Djaba, the newly-appointed global president of Saatchi & Saatchi, has outlined his priorities - clients, transformation and creative output - as he begins his new role.

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