Sustaining Pride: How brands' approach to LGBT comms has changed and what's next
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Sustaining Pride: How brands' approach to LGBT comms has changed and what's next

The devastating mass shooting at Pulse nightclub in Orlando only made some brands' support for the LGBT community louder and prouder this month. Yet experts say many companies still have a ways to go

Will Facebook's News Feed changes lead to better brand content?

Will Facebook's News Feed changes lead to better brand content?

BBDO New York, MEC, Deutsch and others weigh in on the new algorithm

A prescription to help end gun violence

A prescription to help end gun violence

It's time for the industry to shape a new conversation around what has officially been declared a public health crisis, writes the global chief creative officer of Saatchi & Saatchi Wellness

Absolut and EDM musician deadmau5 collaborate on a virtual reality gaming app

Absolut and EDM musician deadmau5 collaborate on a virtual reality gaming app

The second VR project from Absolut Labs is technologically and artistically ambitious

The technology that made me burst into tears
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The technology that made me burst into tears

Cannes Innovation showed us how to combine science and emotion, writes the global innovation director of McCann Worldgroup

Lévy on Publicis Groupe restructure: 'No one has dared to go as far'
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Lévy on Publicis Groupe restructure: 'No one has dared to go as far'

The chairman and CEO talked up the launch of Publicis' Viva Technology show, "the first event of this magnitude in France"

Cannes Lions 2016: The judges' verdict
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Cannes Lions 2016: The judges' verdict

Jurors at this year's Cannes Lions International Festival of Creativity reflect on how their categories have evolved and the quality of 2016's entries and winners

MDC swoops for Forsman & Bodenfors
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MDC swoops for Forsman & Bodenfors

The Swedish agency is the first acquisition for the US company since Scott Kauffman took over as CEO

Rapp global boss Alexei Orlov resigns amid racism, sexism claims
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Rapp global boss Alexei Orlov resigns amid racism, sexism claims

The global CEO was hit with accusations he'd derided women and Jews in a suit brought by former US President Gregg Anderson

The baffling Brexit
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The baffling Brexit

Brands will need to expand their strategies to better support, help and service a sizable consumer group, Britain's low-income workers, writes the worldwide director of the Innovation Group at J. Walter Thompson

Facebook delivers the news publishers don't want to hear
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Facebook delivers the news publishers don't want to hear

Gulp. Media outlets are preparing for a drop in referral traffic after Facebook said it will prioritize posts from friends in News Feed over those by media outlets

Nissan marketing boss: Branding needs to be couched in business language
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Nissan marketing boss: Branding needs to be couched in business language

How Nissan's efforts to become more unified as a brand hold valuable lessons for marketers (and "creative hipsters") across all industries

Valeant LGBTQ campaign seeks to avoid stereotypes
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Valeant LGBTQ campaign seeks to avoid stereotypes

The Valeant-owned devicemaker wanted its marketing to go beyond just communicating pélo's benefits to shedding the stigma around the practice of laser hair removal in a humorous and shocking way

PetMOJI turns your favorite pet into an emoji
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PetMOJI turns your favorite pet into an emoji

App promoting Universal Pictures' "The Secret Life of Pets" creates custom dog and cat emojis

Grey London rocked as Leonard, Jameson and Graeme resign
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Grey London rocked as Leonard, Jameson and Graeme resign

Its three most senior staff resign, but the agency has moved quickly to fill the leadership vacuum

Chipotle's latest attempt to win back customers: A summer loyalty program
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Chipotle's latest attempt to win back customers: A summer loyalty program

The burrito chain rolled out a website on Monday morning counting down the minutes to the launch of the Chiptopia Summer Rewards program

Rapp hits back at racism and bullying lawsuit claims in court filing
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Rapp hits back at racism and bullying lawsuit claims in court filing

Rapp has categorically denied allegations made by Greg Andersen, its former US president, about racist, sexist, ageist and bullying behavior from global CEO Alexei Orlov

VR: Why marketers need to look beyond the headset
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VR: Why marketers need to look beyond the headset

Shared experiences can leverage the best the technology has to offer, writes the head of creative technology at Framestore

Omelet creates feature-length documentary about ex-gang leaders in LA
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Omelet creates feature-length documentary about ex-gang leaders in LA

"License to Operate" follows former gang members working to rebuild their communities

Martin Sorrell: Facebook to be WPP's No. 2 media relationship by 2017
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Martin Sorrell: Facebook to be WPP's No. 2 media relationship by 2017

At the Cannes event on the future of digital campaigns, PepsiCo president, global beverage group, Brad Jakeman also hailed ad blockers as "the best thing that has happened to this industry"

Professor Green: 'Brands will fund music industry of the future'
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Professor Green: 'Brands will fund music industry of the future'

The rapper Professor Green said brands have an opportunity to support more artists as record labels cut back on funding.

Chandelier's Lena Kuffner gives Old Navy a story of its own
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Chandelier's Lena Kuffner gives Old Navy a story of its own

The agency's creative lead for Old Navy applies lessons from years in production to the retailer's long-running and innovative campaign

Engagement Meter: The top social posts of last week
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Engagement Meter: The top social posts of last week

Beats by Dre, Adidas Golf and Porsche praised champion athletes in posts that received the most engagement

Five ways to reverse advertising's 'less for more' trend
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Five ways to reverse advertising's 'less for more' trend

Spend is up, and recall is down. It's time to adopt new approaches to content distribution, writes Heat's managing director

WPP takes Holding Company of the Year at Cannes Lions
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WPP takes Holding Company of the Year at Cannes Lions

CEO Martin Sorrell used the company's sixth consecutive win as an occasion to pledge WPP will be "as European as ever" after the Brexit vote

REI's #OptOutside takes Titanium Grand Prix at Cannes 2016
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REI's #OptOutside takes Titanium Grand Prix at Cannes 2016

The festival's top award went to the retailer's campaign to give back Black Friday to its employees

Adam & Eve/DDB wins second Grand Prix at Cannes with Harvey Nichols for Film
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Adam & Eve/DDB wins second Grand Prix at Cannes with Harvey Nichols for Film

The agency has a big night in the category, while US entries for Netflix, Under Armour and Old Spice claim gold

Under Armour takes Grand Prix for Film Craft at Cannes
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Under Armour takes Grand Prix for Film Craft at Cannes

Besides the big prize, "Phelps" from Droga5 New York won gold and silver in multiple categories

House of Cards 'political ad' wins Integrated Grand Prix at Cannes for BBH
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House of Cards 'political ad' wins Integrated Grand Prix at Cannes for BBH

The win was one of three for US entries in the category

McCann's and Microsoft's 'Survival Billboard' wins another six Lions at Cannes
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McCann's and Microsoft's 'Survival Billboard' wins another six Lions at Cannes

The New York Times' VR project "The Displaced won its second Grand Prix, this time for Entertainment

German supermarket's poignant holiday ad takes Cannes' Music Grand Prix
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German supermarket's poignant holiday ad takes Cannes' Music Grand Prix

David Bowie's "Blackstar" video won a Silver Lion in the category

Big Six ad bosses and UN's Ban Ki-moon urge 'common ground' as UK votes Brexit
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Big Six ad bosses and UN's Ban Ki-moon urge 'common ground' as UK votes Brexit

They pledged to put aside differences and support the United Nations' sustainability goals

Unilever pledges: No more 'vacuous' women in ads
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Unilever pledges: No more 'vacuous' women in ads

Under the hashtag #unstereotype, the CPG giant has committed to stamp out female stereotypes in its ads, after finding more progressive campaigns play better -- even for traditionally masculine brands like Axe

Most important global ad stories of the week
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Most important global ad stories of the week

Brexit reactions around the industry, Nissan reorganizes its global comms, great creative partnerships from South and Southeast Asia, and how social media won the Philippines presidency

Bowie's dark music video for 'Blackstar' shortlisted for Cannes Music Lion
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Bowie's dark music video for 'Blackstar' shortlisted for Cannes Music Lion

The short film featuring late rock star's marks the first collaboration between director Johan Renck and producer Svana Gisla