Terry Tate: The Forrest Gump of branded content
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Terry Tate: The Forrest Gump of branded content

The 13-year-old comedic series for Reebok still holds valuable life lessons, says the head of content and entertainment at J. Walter Thompson

A super-experiential Super Bowl
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A super-experiential Super Bowl

Never mind awareness. The big game is the ultimate in consumer engagement, writes the co-founder of School

Bringing your A-game to the Super Bowl
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Bringing your A-game to the Super Bowl

DDB Worldwide's former chairman and CCO says the game-within-the-game may have changed, but the win is the same

Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?
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Facebook vs. YouTube: Which is the best viral platform for Super Bowl ads?

Marketers have more social platforms to choose from, but only two really matter -- for now

To those about to mock ...
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To those about to mock ...

Go ahead, make fun of this year's Super Bowl ads. But take a moment to recognize the achievement involved in just getting them to air

Post-Super Bowl shows pull in extra viewers, but few keep them
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Post-Super Bowl shows pull in extra viewers, but few keep them

The time slot after the big game gives networks ample opportunity to boost show viewership

Too much monkey business at the Super Bowl
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Too much monkey business at the Super Bowl

The creator of Xerox's "Monks" spot says there's a big difference between creating an ad for the Super Bowl and for the client

Hey kid, catch! Why corny is king on the Super Bowl
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Hey kid, catch! Why corny is king on the Super Bowl

The copywriter of Coca-Cola's 'Mean Joe Greene' says humanity still carries the day, whatever the creative platform

Is the Super Bowl advertising's version of Renaissance fairs?
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Is the Super Bowl advertising's version of Renaissance fairs?

The big game is the party that happens out on the front lawn for everyone to see, says the co-chairman and partner of Goodby, Silverstein & Partners

The long game: Which 2015 Super Bowl commercials found an afterlife online?
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The long game: Which 2015 Super Bowl commercials found an afterlife online?

The ads that enchanted viewers on game day were not the same ones that continue to rack up views

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Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes
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Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes

The 30-second ad by Wieden + Kennedy features actor Michael Peña

The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial
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The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial

The iconic horses help the brewery proudly celebrate its strength and size

Follow GoDaddy's lead: Skip the Super Bowl
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Follow GoDaddy's lead: Skip the Super Bowl

Want to save $5 million? There's a better (digital) way to grow your business, says Centric Digital's co-founder and president

Getting employees into the game
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Getting employees into the game

The Super Bowl provides a prime opportunity for employers to engage with their teams

Benetton campaign celebrates ethnic diversity in 'Face of the City' composite portraits
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Benetton campaign celebrates ethnic diversity in 'Face of the City' composite portraits

Campaign from 180 Amsterdam promotes the fashion brand's Carnival Collection

MTV's sexual assault awareness ads push a topic that can no longer be ignored
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MTV's sexual assault awareness ads push a topic that can no longer be ignored

Continuing a focus on bias, 'Look Different' addresses rape culture

Amazon Fashion parodies YouTube 'how to' videos with Portlandia's Fred Armisen
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Amazon Fashion parodies YouTube 'how to' videos with Portlandia's Fred Armisen

The digital spots send up New York Fashion Week for men

Terry Tate: The Forrest Gump of branded content
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Terry Tate: The Forrest Gump of branded content

The 13-year-old comedic series for Reebok still holds valuable life lessons, says the head of content and entertainment at J. Walter Thompson

Volkswagen seeks to rebuild trust with new brand campaign
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Volkswagen seeks to rebuild trust with new brand campaign

DDB Berlin steered the Europe-wide push

Why software-driven Google is sitting prettier than aesthetics-driven Apple
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Why software-driven Google is sitting prettier than aesthetics-driven Apple

Google's smart and varied investments in innovative software, and its corporate restructure, has given it the edge over single-focus Apple, writes Blippar's president of global marketing

Bud takes blue ribbon in Campaign's Super Bowl ad poll
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Bud takes blue ribbon in Campaign's Super Bowl ad poll

DDB admirers rally to put the agency's work on top

Toyota turns up the metal for Prius Super Bowl ad
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Toyota turns up the metal for Prius Super Bowl ad

The "badass" hybrid is "Heck on Wheels" in its first game spot in 11 years

Janelle Monae dances through 50 years of history for Pepsi's Super Bowl ad
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Janelle Monae dances through 50 years of history for Pepsi's Super Bowl ad

The "Joy of Cola" campaign returns to the big game

Jack in the Box spoofs Founding Fathers in regional Super Bowl ad
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Jack in the Box spoofs Founding Fathers in regional Super Bowl ad

The fast-ood chain worked with AOR David&Goliath on the "Declaration of Delicious" game day spot

Domestic violence PSA to run during Super Bowl 50
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Domestic violence PSA to run during Super Bowl 50

No More campaign makes second game appearance

PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'
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PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town'

The big game spot by AOR CP+B will be the first in the digital payment company's 'New Money" campaign

Wix.com's Super Bowl ad sees 'Kung Fu Panda' characters parody classic spots
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Wix.com's Super Bowl ad sees 'Kung Fu Panda' characters parody classic spots

The animated ad re-creates "Budweiser Frogs" and "The Man Your Man Could Smell Like"

The Super Bowl: The pitch and the public
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The Super Bowl: The pitch and the public

Legendary commercial director reflects on how the popularity of pitting Super Bowl spots against each other changed the game

Michelob Ultra returns to the Super Bowl with new tagline
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Michelob Ultra returns to the Super Bowl with new tagline

FCB Chicago created 30-second spot directed by Antoine Fuqua

New Uber logo panned on social media
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New Uber logo panned on social media

Twitter users slammed the logo change, which Uber touted to several media outlets

'The Simpsons' finally gets branded stores ... In China
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'The Simpsons' finally gets branded stores ... In China

The venerable show is new to the Chinese market, and the first-ever Simpsons stores will open in Beijing and Shanghai

Instagram extends video ads to 60 seconds just in time for Super Bowl 50
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Instagram extends video ads to 60 seconds just in time for Super Bowl 50

T-Mobile, Warner Bros. and Guinness are among the first brands to use new option

David Bowie song lifts Audi Super Bowl spot
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David Bowie song lifts Audi Super Bowl spot

"Starman" helps a retired astronaut recall his youth

Squarespace makes third Super Bowl showing with live broadcast
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Squarespace makes third Super Bowl showing with live broadcast

Comedians Key & Peele star in several improvisational spots that will air before and during the game

A puppy, monkey, baby come together in one odd hybrid for Mountain Dew's Super Bowl return
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A puppy, monkey, baby come together in one odd hybrid for Mountain Dew's Super Bowl return

Brand makes first in-game appearance since 2000 for the Dew-juice-caffeine combo

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How do you reach a superhero?

Modern technology has made the magic of comic books real. The gadgets in our pockets have brought the wonders of the future to everyday life -- and it has changed everything ...