BBDO New York worked with the nonprofit to advocate for interventions on gun violence
The Furby-esque stuffed animal is on every child's Christmas list--and for good reason
A new employee-run 'zine offers an outlet for overlooked issues
Data is transforming the creative process, providing hard numbers for clients and facts to support creative intuition, writes the chief creative officer of Innocean USA.
When she's not engrossed in J.K. Rowling's attempts to combat internet trolls, Amanda Lane can be found watching documentaries on Netflix or listening to The Internet on the subway.
It will be hard for competitors to match this kind of offering through acquisition, says Results International's managing partner.
HeeYoun Yang hired to run the new unit as managing director.
JWT creates a CEO role for China and fills it from McCann; Publicis nabs the Kingfisher Ultra account in India; Estée Lauder uses Facebook Messenger to deliver in the UK; and a streaming service in Malaysia and the Philippines adds 1 million subscribers in a month.
The search giant simply provides more transparency than "snobbish" agencies, says European CMO.
From W+K to a boat and his own agency, The Community's CCO never wants to be boring.
The need for brands to be responsible global citizens is now more essential than ever, write the co-authors of "Good is the New Cool."
The audio tech brand hired a photographer to preserve what is left of the walls.
Industry experts share what marketers need to know before making a technology investment.
Group M is to set up a new business that will bring its data, analytics and technology together with those from sister agencies, Kantar, Millward Brown and Wunderman.
Sprint win propels Droga5. CHI & Partners and DDB also move up thanks to auto wins. Omnicom's Heart and Science dominates the media chart.
The director of brand strategy at Grey San Francisco gives a briefing on the lessons learned from the surprising results of the election.
Audiences are falling in love with this tale of inter-religious pals who share more than faith, according to Ace Metrix.
Why the saccharine "Gilmore Girls: A Year in the Life" could spell trouble for the edgy streaming network.
As activists rallied for a higher minimum wage Tuesday, the fast-food giant subtly made its own argument on Twitter.
The accounting firm aims to build a "new breed of agency."
Brand spokesperson says CEO's comments to the Financial Times shouldn't be taken literally.
Although cultures differ, the fundamentals of for-profit branding and marketing still apply, writes one of the co-founders of Interplanetary.
How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand
Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing.
For all the talk about diversity, we have little to show for our efforts, writes the CCO of FL+G.
The LA-based casual restaurant chain joins a number of US fast food brands hoping to fare better in Japan a second time around.
By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Kate Magee.
Wes Anderson has directed H&M's festive ad about a train journey on Christmas Eve starring actor Adrien Brody.
Ad agency employees hoping for bigger paychecks this week may be facing a long wait.
Patagonia, Denny's and Mary Kay saw high levels of engagement on #BlackFriday.
Malaysia won't miss Formula One; CHI and Geometry wins international McVitie's and Godiva accounts; and Project Hers makes poignant plea for toilets in India.
Agencies were planning to implement new overtime policies by Dec. 1, but a Tuesday court ruling has added another layer of uncertainty.
While customers intend to shop small, they don't always follow through.
Advertising Standards Authority said the ad encourages kids to use open tin cans as drums.
The ad tech provider conducted an audit after Steve Bannon was named Trump's strategist.
From the Butterball Talk Line to online recipes, the goal for the holiday is to help the host.
By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work
"Motivation Mondays" takes a page from Keith Reinhard's Wednesday memos.