"I'm there every hour that anyone is there," says the North America CEO of DDB Worldwide.
At the 4A's Stratfest, the planning community fretted about the brave actions needed to regain influence with agencies and brands, writes J. Walter Thompson's global planning director.
Nearly half of employees now suffer from low morale, and 63% of those workers are job hunting
We asked respondents to our Second Annual Morale Survey to share the reasons behind their mood. Here's what they said.
Nintendo, Beats By Dre and NASA show off their tech
It's important to learn from each and every one of your bosses, even the bad ones, writes the president and CEO of 4A's
The proliferation of in-house operations is gobbling up new business and drawing more talent client-side. What's behind the trend and how can agencies respond to the threat of being sidelined by advertisers, John Tylee asks.
A new study from Weber Shandwick finds that most CMOs in five global markets believe artificial intelligence will surpass social media's influence in the industry.
Streaming video, TV spots and outdoor ads running in the US and UK will focus on tips for curious users
Incoming ANA chairman reminds his members that clients get the advertising they deserve.
A three-time Masters winner blended in among the crowd until he was called onstage.
Vice president of marketing Edwin Bragg reveals how a hot dog stand turned into a global movement.
Split triggered by Berkshire Hathaway acquisition; relationship prolonged to complete Star Wars work
Samsung appears to have taken action against YouTube users posting videos showcasing a mod in Grand Theft Auto V, in which bombs are replaced by exploding phones.
The end of a presidency is a time for reflection on legacies and Barack Obama's presidency has spanned the era when digital communications grew up.
The senior digital strategist talks about binging on Marvel's "Luke Cage," his preference for physical books and his fantasy football plight
Advertising isn't rocket science, collaboration is the key, says the CMO at ANA
The chief marketer of the world's largest packaged goods company tells ANA to focus on quality not quantity
Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?
Grey EMEA boss David Patton is joining sister WPP agency Y&R as global president to help rejuvenate the creative network.
R/GA London has developed a new way for Unilever's oral care brand Signal Pepsodent to tell a story that reaches parents and children around the world.
Excedrin's #DebateHeadache was inspired by complaints the brand noticed during the first presidential debate in September
The ANA president kicks off annual gathering by unveiling marketers' "Masters Circle"
Clients love them, but not every brand can pull off an inspirational message, says a principal and writer at Young & Laramore
"VRtually There" is a partnership with YouTube and Toyota
As a trend bottomed out, the Diageo brand decided to stop innovating in flavor variants and mix things up online
Frito-Lay SVP and CMO Jennifer Saenz discusses the snack company's approach to consumer engagement
"External heating?" No way, says a CCTV-commissioned investigation.
At 4A's Strat Fest, Ken Muench offers the industry's strategists some tough love
The six-month video series from RPA tells the rebirth story of America's very first Honda
The first big hit of the new season is also the first relationship drama to resonate with audiences in ages
A sweet father-daughter moment gives the car rental company a category standout, according to Ace Metrix
73% of adults over 50 yearn for enriching experiences; 60% travel to learn about new cultures
In the final inning of the political advertising season, campaigns should take a page out of Billy Beane's book, writes the director of sales at AOL Advertising
The food and beverage giant released its 2025 agenda, Performance with Purpose, on Tuesday. It broke down the progress the company has made and the goals it hopes to reach in the next 10 years.
What technology is driving change in the industry? We asked P&G, BBC and The Trade Desk to find out.