We use these words every day. But are they still brands? Or have they had their trademark revoked because of their generic use?
Following customers across platforms takes more than cookies -- but the rewards can be enormous
McDonald's response: Why equate "burger wars" with global conflict?
Artist plugs his new "bemusement park," where the magic never ends (for five weeks only)
CEO Brian France on technology, the Confederate flag and why it dumped Trump
Heineken is the beer of choice for the spy who orders his martinis shaken, not stirred
The booking site's Expedia Media Solutions applied its travel savvy to a campaign aimed at Millennials
Good experiential marketing should move consumers from awe to understanding, like the best contemporary art, says Stimulant's design director
Tech brands that target younger, urban consumers are leading the way
JWT's New York and London offices will team on the account
Maggi comes back from exile after a lead-safety controversy
Baton Rouge-based Lamar Advertising commemorates the Gulf Coast hurricane nationwide
Under Armour's latest campaign will propel the brand one step closer to rival Nike
The OOH campaign sizes up pedestrians to target ads
Ad challenges South Korean expectations with a message of individual achievement
Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency Kerboo
A specialist team installed at BuzzFeed Motion Pictures will focus on creating branded content for WPP clients
CEO Yannick Bolloré predicts another banner year for the network
Some unexpected companies, such as Hello Kitty and Tidy Cats, were able to tie the canine festival to their brands on Twitter
The worldwide CCO of JWT spoke at Ad Stars 2015 on the importance of staying curious
With the imminent mainstream rollout of a new OS, Somo's chief of client strategy looks at what it will mean for brands as consumer behavior becomes mobile and proactive.
Nine out of 10 white-collar workers check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly
Leila Thabet, who launched We Are Social's US business in 2012, is departing
Its profits broke $1 billion for the first half of 2015, but the network sees weak upside
Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls.
Ad targets Millennial sports fans with all-star NFL lineup
UK ad channels Elton John to illustrate everyday risks
Throw yourself into another culture to better understand yourself and your audience, says the chief creative officer of Droga5
The brief builds on brand equity from Liam Neeson and a "critically endangered" dragon.
The Publicis Groupe agency beat out Omnicom's OMD, the incumbent for seven years
The One Club's CEO offers his "best ever" advice on how to make the award entry process more effective and less arduous
Insights on innovation and marketing in the world's most populous country
Thoughts from industry leaders on the state of advertising in this fast-growing market
Automaker pursues forward-thinking technologies
Continuation of series shows how the summertime drink can power a car