My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney
Share

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.

A bot that targets sports websites is costing advertisers $250 million a year

A bot that targets sports websites is costing advertisers $250 million a year

Ad fraud detector Forensiq says the NFL, ESPN and all major sports sites are affected.

Why a dating app went out-of-home in search of better connections

Why a dating app went out-of-home in search of better connections

Barton F. Graf's billboards help Hinge fight back against swipe culture.

Setting the right expectations for multi-touch attribution

Setting the right expectations for multi-touch attribution

Despite all the hype, for MTA to be useful its limitations must be clear and clearly communicated.

Why voice technology is a marketer's new best friend
Share

Why voice technology is a marketer's new best friend

Digital assistants like Amazon's Alexa and Google Home strike a balance between disruption and utility, says RAIN's director of technology innovation.

Local micro-moments are creating new opportunities for modern marketers
Share

Local micro-moments are creating new opportunities for modern marketers

Location is rapidly emerging as a critical consumer expectation, says a principal analyst at Altimeter.

WPP calls out Japanese agency ADK over overseas strategy and animation business buys
Share

WPP calls out Japanese agency ADK over overseas strategy and animation business buys

WPP has strongly criticised ADK, the Japanese ad agency in which it holds a minority interest, over its overseas ambitions as it pushes forward with a sale to Bain Capital.

Scandals won't slow down a bullish influencer economy
Share

Scandals won't slow down a bullish influencer economy

Brands keep coming back for more, albeit with additional fine print.

A bot didn't write this column
Share

A bot didn't write this column

My family and I are huge fans of this place. The staff is super nice and the food is great. The chicken is very good and the garlic sauce is perfect. Ice-cream topped with fruit is delicious too. Highly recommended!...

Share

Think you can design Campaign's cover? Prove it. Competition time.

Campaign, in partnership with Ai Media Group, is calling for creatives from brands and agencies to compete to take over our first cover of 2018.

Brand Film Festival 2018 open for submissions
Share

Brand Film Festival 2018 open for submissions

CAA Marketing's Jae Goodman is chair of judges for the 2018 edition of the event.

Netflix to spend $7bn on content next year as subscriber numbers grow
Share

Netflix to spend $7bn on content next year as subscriber numbers grow

Netflix outstripped its subscriber growth forecast in the last quarter by almost a million, adding 5.2 million paying customers in the three months to 30 September.

Hyundai seeks to expand global agency roster amid sales crisis
Share

Hyundai seeks to expand global agency roster amid sales crisis

Korean car-maker Hyundai is seeking to expand its creative agency roster, beyond in-house shop Innocean Worldwide, with a particular focus on pushing its Genesis sub-brand.

Unilever invests in ethical beauty brand Beauty Bakerie
Share

Unilever invests in ethical beauty brand Beauty Bakerie

San Diego-based Beauty Bakerie is the latest start-up to receive funding from Unilever Ventures, which has led a $3m (£2.3m) round of funding in the company.

Koons x Snapchat debate is the ultimate AR story a brand could tell
Share

Koons x Snapchat debate is the ultimate AR story a brand could tell

The debate over augmented reality is a powerful example of how important it is to stay true to your brand purpose.

Twitter promises 'aggressive' rules on inappropriate content
Share

Twitter promises 'aggressive' rules on inappropriate content

Twitter has set out an "aggressive" new stance to its rules around inappropriate content on the social media network.

Google pushes out updates on its publisher ad platforms to help tackle domain spoofing
Share

Google pushes out updates on its publisher ad platforms to help tackle domain spoofing

Google has released global updates on AdSense and DoubleClick aimed at helping publishers stop the sale of fake ad inventory.

Ready Set Rocket redesigns obsessive-compulsive disorder for IntrusiveThoughts.org
Share

Ready Set Rocket redesigns obsessive-compulsive disorder for IntrusiveThoughts.org

Two key creators on how a thoughtful execution can destigmatize mental illness.

Inclusivity: The missing denominator behind advertising mishaps
Share

Inclusivity: The missing denominator behind advertising mishaps

Dove had a compelling message it wanted to communicate, but somewhere along the internal process, it got lost in translation, say Stylus' head of media & marketing.

Recommendation Engine: The Black Sheep Agency's Sarah Gabbart
Share

Recommendation Engine: The Black Sheep Agency's Sarah Gabbart

This content director shuns Facebook but loves "Rick and Morty" and children's books.

LinkedIn pushes out video for sponsored content
Share

LinkedIn pushes out video for sponsored content

Less than two months after finally introducing native video, LinkedIn has introduced native video ads.

My career in 5 executions: Critical Mass's Conor Brady
Share

My career in 5 executions: Critical Mass's Conor Brady

From Vonnegut covers to Aronofsky ads, Critical Mass's CCO sweats the details.

Dove shows perils of rushing out three-second ads without thinking
Share

Dove shows perils of rushing out three-second ads without thinking

Dove is failing to understand the public and struggle to clearly get its message across to consumers.

The rebranding of Megyn Kelly rings false on NBC's 'Today'
Share

The rebranding of Megyn Kelly rings false on NBC's 'Today'

Three weeks in and there are no signs of Kelly fitting in amongst the coffee-klatch community.

Five times skincare brands failed black consumers
Share

Five times skincare brands failed black consumers

The recent Dove blowup was far from the first offense.

Beyoncé lends protest anthem to Project Everyone campaign for girls' equality
Share

Beyoncé lends protest anthem to Project Everyone campaign for girls' equality

A chorus of girls raise their voices to Beyoncé's protest song Freedom in a campaign launching on International Day of the Girl to back the UN's Global Goals for Sustainable Development.

Brands can now embed more info into Snapchat with Context Cards
Share

Brands can now embed more info into Snapchat with Context Cards

Snapchat has introduced a way for brands to include information such as reservation information, reviews and contact details with Context Cards.

How marketers can make the world sound better
Share

How marketers can make the world sound better

Marketers must apply the same level of rigor and attention that is given to their visual identity to sound, says creative music agency Listen.

Accenture hires OMD EMEA boss Mendonça in global role
Share

Accenture hires OMD EMEA boss Mendonça in global role

Accenture has poached OMD's EMEA president Nikki Mendonça for a global role as president of intelligent marketing operations.

BETC expands to LA by co-creating new fitness platform
Share

BETC expands to LA by co-creating new fitness platform

BETC is expanding to the US with an office in Los Angeles that will be focused on creating cultural products for brands.

Mastercard to launch two-stage ad campaign for digital wallet Masterpass
Share

Mastercard to launch two-stage ad campaign for digital wallet Masterpass

Mastercard will launch its first TV ad campaign on Monday for digital wallet service Masterpass.

Dannon sacks star endorser Cam Newton after sexist comments
Share

Dannon sacks star endorser Cam Newton after sexist comments

The Carolina Panthers quarterback lost his endorsement deal with the Oikos Greek Yogurt brand.

Recommendation Engine: Baldwin&'s Sara Carter
Share

Recommendation Engine: Baldwin&'s Sara Carter

This brand strategist binges Spongebob but can't handle T-Swift's fall from grace.

Temple University researchers expose the pitfalls of social advertising
Share

Temple University researchers expose the pitfalls of social advertising

VaynerMedia CMO responds: "There's both risk and reward on social."

Dentsu fined for failing to curb illegal overtime
Share

Dentsu fined for failing to curb illegal overtime

The ruling brings to a close an open trial for labour practice violations following the suicide of an employee.

Partner content

Share

Steve McQueen: an infinite influencer

Steve McQueen was a megastar who starred in Bullitt, The Great Escape and The Getaway - he was the 'king of cool' with enviable motorbike and racecar driving skills. Leading figures discuss his influence...