Daveed Diggs, Jessica Williams to host this year's One Show
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Daveed Diggs, Jessica Williams to host this year's One Show

The "Hamilton" and "Daily Show" stars split show into two nights during Creative Week.

ComScore's new free viewability measurements bring a sigh of relief

ComScore's new free viewability measurements bring a sigh of relief

Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.

Michael Roth: IPG leads the way on creativity and integration

Michael Roth: IPG leads the way on creativity and integration

Michael Roth, chairman and chief executive of Interpublic, on the 'open architecture' approach, sale rumors and why Interpublic is in a stronger position than ever.

In the age of feeling, by the numbers is not enough

In the age of feeling, by the numbers is not enough

Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.

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When conflict is a good idea

Amsterdam-based creative agency Lemon Scented Tea specializes in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions.

9 anonymous comments about the death of AgencySpy anonymity
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9 anonymous comments about the death of AgencySpy anonymity

Readers applaud the move, even while lamenting the loss of the industry's "despair-filled meth pipe."

Restrictions on bar entry at Cannes could 'kill energy'
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Restrictions on bar entry at Cannes could 'kill energy'

A stricter admission policy for bars and hotels at this year's Cannes Lions risks changing the nature of the event, industry leaders have warned.

Cutts succeeds Clark as HSBC marketing chief
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Cutts succeeds Clark as HSBC marketing chief

HSBC has appointed former senior Mondelez International executive Leanne Cutts as group head of marketing, succeeding Chris Clark, who is leaving the bank after 15 years.

Oracle announces new chatbot and AI products
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Oracle announces new chatbot and AI products

The latest chatbot, AI and orchestration innovations announced today.

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How 'participation brands' empower the market to do their marketing

Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.

'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations
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'We really f-ed this one up': Inside Shea Moisture's response to 'whitewashing' accusations

Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since the social media backlash against its "hair hate" ad ignited on Monday.

What global CPG brands can learn from Weetabix's Chinese flop
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What global CPG brands can learn from Weetabix's Chinese flop

The failure of Weetabix's attempt to crack China offers a number of lessons for marketers, says Rob Wade, consumer insight director at Europanel.

How three surf lovers are building 'Africa's first great global brand'
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How three surf lovers are building 'Africa's first great global brand'

An advertising veteran, a journalist and a designer have launched Mami Wata, which aims to connect a new wave of people with surfing and African culture.

Bill O'Reilly and syndication: A match made in desperation
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Bill O'Reilly and syndication: A match made in desperation

Because we all know podcasting just isn't big enough for Papa Bear.

MullenLowe, MediaCom top R3's global new-business charts for March
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MullenLowe, MediaCom top R3's global new-business charts for March

McCann grabs the top spot in the US with its Verizon and Chevrolet wins, and Venables enters the top four thanks to 3M.

The experience economy: Key trends for 2017
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The experience economy: Key trends for 2017

Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.

Valspar teams with The Onion for videos that favor comedy over colors
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Valspar teams with The Onion for videos that favor comedy over colors

How one paint brand is trying to avoid the clutter of Pinterest and Instagram to reach frustrated DIY enthusiasts.

Don't worry (much), AI won't bite
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Don't worry (much), AI won't bite

Marketers are excited about the potential of machine learning, but it takes more than enthusiasm to turn the technology into a business advantage, write the CMO and content director of Ready State.

Citi combines global consumer marketing and entertainment teams under new CMO
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Citi combines global consumer marketing and entertainment teams under new CMO

Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role

How data catapulted the personalized children's book
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How data catapulted the personalized children's book

Lost My Name developed a unique brand out of unique literary experiences.

Brand mixology 101: The Macallan adds a twist to Masters of Photography series
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Brand mixology 101: The Macallan adds a twist to Masters of Photography series

The latest edition of the campaign marks the first time The Macallan has used multimedia art.

How can brands retain humanity in an increasingly robotic world?
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How can brands retain humanity in an increasingly robotic world?

After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight.

Brand Superfan of the Week: PEZ's Walt Cranford
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Brand Superfan of the Week: PEZ's Walt Cranford

Thirty years ago, this antiques collector unknowingly bought a $150 dispenser for $4. Now he has more than 100,000 of them.

Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment
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Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment

After landing an 8-figure deal, the actor plays the everyman in BBDO New York campaign.

Why Google's second shot at programmatic TV buying will work
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Why Google's second shot at programmatic TV buying will work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

Why working from home kills culture
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Why working from home kills culture

Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.

MediaLink poaches Mondelez marketer Dana Anderson
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MediaLink poaches Mondelez marketer Dana Anderson

MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory business's chief marketing officer.

On the chopping block again: Planned Parenthood steps up comms amid defund debate
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On the chopping block again: Planned Parenthood steps up comms amid defund debate

"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How the organization is fighting back.

VR not up to hype; moderate growth projected this year
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VR not up to hype; moderate growth projected this year

Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues this year.

Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'
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Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

"If we think we can do it better, cheaper or faster internally, we will."

Jennifer Hudson makes a street musician's dream come true for American Family Insurance
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Jennifer Hudson makes a street musician's dream come true for American Family Insurance

BBDO New York continues a long-running and popular campaign by bringing back Super Bowl ad star.

Wendy's sees huge spike in engagement from #NuggsForCarter
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Wendy's sees huge spike in engagement from #NuggsForCarter

Carter may not get his nuggs, but Wendy's got its publicity.

See the most shared Facebook posts of last week
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See the most shared Facebook posts of last week

During the week of 4/20, fast food brands Whataburger, Arby's and Chipotle saw the most love on social.

Poll: Should Wendy's just give Carter his damn nuggs?
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Poll: Should Wendy's just give Carter his damn nuggs?

The teenage chicken nugget fanatic now seems unlikely to reach 18 million retweets. Is the fast feeder really going to let his effort go unrewarded?

Brands going to music festivals need to hit the right notes
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Brands going to music festivals need to hit the right notes

The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a trippy video experience, says the head of strategy of KidinaKorner.

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A guide to marketing executive search

In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search such a smart investment.

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