Ex-JWT boss Gustavo Martinez working on WPP projects
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Ex-JWT boss Gustavo Martinez working on WPP projects

Gustavo Martinez, the former global chief executive of J Walter Thompson, is working on projects for the agency's holding company WPP while the ongoing discrimination lawsuit against him and the agency continues.

Why size matters with mobile ads

Why size matters with mobile ads

Social platforms are providing longer ad units, but bigger isn't necessarily better, writes a strategy team from Possible

What it takes to become an agency leader

What it takes to become an agency leader

Iris New York's managing director gives three tips for climbing to the top

The most important global ad stories of the week

The most important global ad stories of the week

The US warned the European Commission that it is overstepping its powers; what brands in Singapore can do to better engage with millenials; and perspectives from ad:tech Tokyo

Twitter side-eyes Ryan Lochte Dancing with the Stars story
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Twitter side-eyes Ryan Lochte Dancing with the Stars story

Days after losing his sponsors, rumors have emerged Lochte will once again find himself on primetime as a competitor on the popular ABC show

WhatsApp update paves way for brands to message users
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WhatsApp update paves way for brands to message users

WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform but says it doesn't want a "spammy" experience.

Is Google's plan to demote sites with pop-up ads an abuse of power?
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Is Google's plan to demote sites with pop-up ads an abuse of power?

Marketers react to the search giant's plan to crack down on "intrusive interstitials"

Can Ryan Lochte recover as a brand rep after Rio scandal?
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Can Ryan Lochte recover as a brand rep after Rio scandal?

The 12-time Olympic medalist may have lost his sponsors this week, but past cases of celebrity misconduct show Americans are quick to forgive and forget

10 ways Tokyo 2020 will be radically different from Rio
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10 ways Tokyo 2020 will be radically different from Rio

R/GA's managing director of social shares ten things that will make Japan's Olympic Games decidedly different than Rio--Mario Bros. warp tubes and Hello Kitty cameos not included

BBDO tops R3's global new business chart for July
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BBDO tops R3's global new business chart for July

The Omnicom agency took the lead position with AT&T consolidation

Day 12: Dmexco Survival Guide part 1 - The Plan
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Day 12: Dmexco Survival Guide part 1 - The Plan

If this is your first time at Dmexco, here's how to get the best from it

Day 11: Seven Dmexco talks you can't afford to miss
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Day 11: Seven Dmexco talks you can't afford to miss

Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at

Don't delete your account: Lessons from the Cincinnati Zoo's retreat from cyberbullies
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Don't delete your account: Lessons from the Cincinnati Zoo's retreat from cyberbullies

Despite months of cyberbullying, the Cincinnati Zoo didn't help its cause by abandoning Twitter, say experts.

Media planning builds walls - audience planning builds bridges
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Media planning builds walls - audience planning builds bridges

Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason

Airbnb's Jonathan Mildenhall reveals his big career break
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Airbnb's Jonathan Mildenhall reveals his big career break

Airbnb's CMO on how he got started

Twitter's Emoji stickers are changing the way we use language
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Twitter's Emoji stickers are changing the way we use language

Twitter's Emoji stickers are offering brands the opportunity to sponsor language, writes WCRS' executive creative director.

WPP UK Q2 revenue rises 3.5% like for like
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WPP UK Q2 revenue rises 3.5% like for like

WPP's UK revenue hit £475m over the second quarter of the year, up 3.5% year on year on a like-for-like basis.

Day 10: Three areas where programmatic will change the face of advertising
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Day 10: Three areas where programmatic will change the face of advertising

From TV to digital audio and native, programmatic buying is shaking up advertising in a big way

Shiny objects syndrome has its benefits
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Shiny objects syndrome has its benefits

The obsession with new technology often leads brands astray, but there are a few ways to minimize the risks of and maximize the benefits of experimentation

Day 9: A day in the life - The Trade Desk, UK
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Day 9: A day in the life - The Trade Desk, UK

The general manager of The Trade Desk UK tells Campaign about spending time out of the office, his expectations for Dmexco 2016, FIFA, and 'slacking' at work...

Inside KFC's decision to make fried chicken sunscreen
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Inside KFC's decision to make fried chicken sunscreen

Inspired by a lickable nail polish debuted in Hong Kong earlier this year, Edelman is helping the chicken brand bring scented skin products to the beach.

Half of most shared Olympics ads of all time are from Rio games
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Half of most shared Olympics ads of all time are from Rio games

Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also make the all-time top 10.

The online backlash sponsors endured before dropping Lochte
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The online backlash sponsors endured before dropping Lochte

35% of all Speedo and Lochte mentions online were negative

Kardashian clan under fire over sponsored posts
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Kardashian clan under fire over sponsored posts

Reality TV family the Kardashians have come under fire for not being clear about their sponsored social media posts.

NBC's ratings for the 2016 Rio Olympics fail to impress
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NBC's ratings for the 2016 Rio Olympics fail to impress

Coverage across all platforms was unprecedented, but broadcast suffered losses

Lochte loses Speedo sponsorship after botched robbery story
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Lochte loses Speedo sponsorship after botched robbery story

The swimmer has drawn the ire of Twitter, the media, and the American and Brazilian public for lying, kind of apologizing, and then actually apologizing for his behavior during the 2016 Summer Olympic Games

Burberry sponsors first Snapchat Lens for 'steamy' My Burberry Black launch
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Burberry sponsors first Snapchat Lens for 'steamy' My Burberry Black launch

Burberry has created its first sponsored Snapchat Lens to promote the launch of a new fragrance, My Burberry Black.

Stop helicopter parenting your brand
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Stop helicopter parenting your brand

We desperately want to keep them safe, but over-involvement backfires with both children and brands, writes the executive creative director of Sullivan

Day 8: Connected Life - what's next for the Internet of Things
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Day 8: Connected Life - what's next for the Internet of Things

Connected devices are a potential goldmine for marketers - but there are still obstacles to be overcome

What the 'cultural Asian tourist' means for brands in Japan
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What the 'cultural Asian tourist' means for brands in Japan

Contributing to the positive experience of inbound tourists to Japan will be key for brands as visitor motivations shift from shopping to culture

Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics
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Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics

The fitness brand that strives to "Be More Human" would rather validate than compete with you

Engagement Meter: The top social posts of last week
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Engagement Meter: The top social posts of last week

P&G, Singapore Airlines topped the charts for posts honoring Olympians and their mothers

The marketing department has a marketing problem
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The marketing department has a marketing problem

Only 13% of non-marketers within US companies believe marketing drives business strategy, writes the svp of research at Research Now

The cost of advertising: ISBA/Arc study reveals adland's commercial trends
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The cost of advertising: ISBA/Arc study reveals adland's commercial trends

Increase in average agency fees, broadening of scope to include creative and strategic planning, demise of payment by results, increase in project work and 'recoupling' of media services - these are some of the trends emerging from the latest Paying for Advertising report from ISBA/Arc.

Day 7: Dmexco in quotes - Mobile
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Day 7: Dmexco in quotes - Mobile

Mobile is becoming an increasingly important tool for marketers - we've rounded up the best quotes on the subject from recent Dmexco events

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Ola Björling talks Virtual Reality in Cannes

Campaign US caught up with Ola Björling, Global Director of VR, MediaMonks in Cannes and again at their offices in LA for a look at what the future holds for Virtual Reality.