The genomics brand brings together 29 descendants of the founding fathers for an atypical July Fourth campaign.
From MC Hammer to Radio Shack, GSD&M's CCO taps into the tension in the room.
Traditional ads aren't reaching selective audiences, says Branded Entertainment Network's VP of Global Client Services.
Members of this year's juries discuss the evaluation process, the winners, key themes and their personal favourites.
Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands are challenged to turn consumer indifference into engagement.
Even as the contemporary sitcom premieres its fourth season, the cable network continues to attract an aging audience.
Your ad isn't worth much if potential customers are tuning it out.
How an unassuming art director from South Africa is helping TBWA get its swagger back.
Nick Brien will become the agency's chief executive of the Americas and U.S. business, while his predecessor earns a promotion.
The video is part of Pfizer's ongoing corporate ad campaign "Before it Became a Medicine."
WPP chief executive Sir Martin Sorrell has written to the advertising giant's more than 200,000 employees to assure them the situation is under control, following yesterday's ransomware attack.
"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.
Focus on delivering the best "Return on Creativity," says Pitch's CEO.
Maurice Lévy, the chairman of Publicis Groupe's supervisory board and former chief executive of the French ad giant, has said he was surprised the group's shock move to pull out of creative awards did not cause more controversy.
Publicis Groupe's chief executive Arthur Sadoun invited his global employees to ask him questions about Marcel the AI platform over Twitter yesterday. Here are a few things we've learnt.
Creativity endures, and always will, says the CEO of BoomAgers.
Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.
Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year.
The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "The natural born smoker."
Pulling out of awards shows and marketing is "jumping off the deep end and forgetting that we live and breathe by the creatives in our industry."
From big brands to nonprofit partnerships, the LGBTQ community gets its due.
Cannes Lions is to launch an advisory committee "to help shape the future of the festival" in response to criticism that the festival has got too big and lost its creative heart.
You can catch this foodie drooling over the latest food trends on Instagram and watching Tasty videos on an endless loop.
Not everyone can code a chatbot. But these days, no one needs to.
Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.
We must convince our customers to convert their social conscience into action.
In an exclusive video interview with Campaign, Airbnb chief marketing officer Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions.
Keith Weed, chief marketing officer of Unilever, has topped a ranking 50 of the world's most influential chief marketing officers by Forbes in partnership with Sprinklr and LinkedIn.
Food company General Mills has appointed Coca-Cola vice-president, strategic marketing Ivan Pollard as its new global chief marketing officer.
The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.
This morning, the technology brand announced that it will replace McDonald's as a worldwide TOP patron.
Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.
The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV series.
With MullenLowe, the cruise line has created a way to live stream what's happening from 150 feet below the ocean's surface.
Travis Kalanick has resigned as chief executive due to shareholder pressure.
Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.