Part 2: Is it time to undbundle strategy and creative?
Share

Part 2: Is it time to undbundle strategy and creative?

Strategy must drive execution every step of the way, not be siphoned off, says Britt Fero, EVP, chief strategy and media officer of Publicis Seattle

Featured thought leaders

Why creative businesses need sarcasm more than seminars
Share

Why creative businesses need sarcasm more than seminars

Karmarama's executive chairman warns: Discourage sarcasm at your peril (no kidding)

The woman taking Hakuhodo global
Share

The woman taking Hakuhodo global

As the network continues a North American buying streak, Ayami Nakao says cultivating local talent will be key to the network's success outside Japan

DreamWorks debuts a dedicated channel with Thai launch
Share

DreamWorks debuts a dedicated channel with Thai launch

The move marks the first global foray by the studio

Can Reebok finally shape up?
Share

Can Reebok finally shape up?

Reebok is returning to its 1980s fitness roots, moving away from the celebrity endorsements beloved of rivals -- and bringing a US executive and brand campaign to Western Europe

National Geographic launches global campaign for show on the 2000s
Share

National Geographic launches global campaign for show on the 2000s

The campaign by The Corner will launch in 170 markets and 45 languages

CP+B delivers interactive campaign for Domino's
Share

CP+B delivers interactive campaign for Domino's

Chain champions its back-to-basics approach in website and video

Brave new world of VR ... rather like the old one
Share

Brave new world of VR ... rather like the old one

Ogilvy's worldwide CCO dips a toe into the future of virtual reality

Power users should offer Twitter something in return
Share

Power users should offer Twitter something in return

Twitter's new chief executive must value relationships as well as traffic, says the CEO of digital marketing agency Forward3D

Can Coca-Cola save the world?
Share

Can Coca-Cola save the world?

Mass deforestation and devastating climate change are major threats to the future of our planet. But what if one brand could tackle this global problem single-handed?

Part 1: Is it time to unbundle strategy and creative?
Share

Part 1: Is it time to unbundle strategy and creative?

Creatives need strategists, but strategists don't need creatives, argues the CEO and founder of Sylvain Labs

Instagram ad sales to grow fivefold in next two years
Share

Instagram ad sales to grow fivefold in next two years

By 2017, the photo-sharing platform will account for more than a quarter of Facebook's global ad revenues, says an eMarketer study

Surprise! Americans love their smartphones
Share

Surprise! Americans love their smartphones

Marketers, be aware: Eighty-nine percent of adults check their smartphones at least several times per day

Korean beauty brands change face of global market
Share

Korean beauty brands change face of global market

One of the world's fastest-growing beauty and personal care markets is wielding international influence

Why brands should embrace 'slow marketing'
Share

Why brands should embrace 'slow marketing'

The frantic pace of our always-on, digitally driven marketing world makes slowing down a business necessity

'You can, you up': Words of warning for marketers courting China's Millennials
Share

'You can, you up': Words of warning for marketers courting China's Millennials

Participants in a Beijing youth-marketing conference laid down a challenge to older agencies

The Tumblr for adults: How Medium is trying to improve branded content
Share

The Tumblr for adults: How Medium is trying to improve branded content

The blogging platform is already punching above its weight with tech and business influencers

A brief history of the car crash commercial
Share

A brief history of the car crash commercial

AT&T's devastating "It Can Wait" spot is the latest entry in a creative subgenre with a long, weird history

In the UK, McDonald's finds the fun in freedom
Share

In the UK, McDonald's finds the fun in freedom

"Fun" by Leo Burnett gives a boy a break from adult rules

In India, Apple introduces iPhone 6 with a wedding
Share

In India, Apple introduces iPhone 6 with a wedding

The spot from Leo Burnett promises to end wait for "something special"

From McDonald's to Ikea, 7 of the best emoji marketing campaigns
Share

From McDonald's to Ikea, 7 of the best emoji marketing campaigns

How brands use glyphs to communicate their message

WPP tops boom in M&A activity
Share

WPP tops boom in M&A activity

The network did a dozen deals last quarter out of 246 transactions between April and June

Carl's Jr. strips new burger to its bare ingredients in new ad
Share

Carl's Jr. strips new burger to its bare ingredients in new ad

72andSunny bags more innuendo for fast-food chain

What's really next for pharma?
Share

What's really next for pharma?

SPONSORED POST: McCann Health hosted a lively debate on the future of pharma branding at the Cannes Lions Health international creative festival

In China, air-purifier brand takes political risks with winning campaign
Share

In China, air-purifier brand takes political risks with winning campaign

The Xiao Zhu brand projected crying children onto plumes of factory pollution, a subject the Chinese government is eager to obscure

Diageo probed over artificial sales inflation
Share

Diageo probed over artificial sales inflation

Alcohol giant investigated for fraudulent practices in midst of sales slump