Chris Garbutt and TBWA's disruption
Share

Chris Garbutt and TBWA's disruption

How an unassuming art director from South Africa is helping TBWA get its swagger back.

"Younger" returns, but TV Land is still old

"Younger" returns, but TV Land is still old

Even as the contemporary sitcom premieres its fourth season, the cable network continues to attract an aging audience.

Sorrell insists WPP is 'open for business' following cyber attack

Sorrell insists WPP is 'open for business' following cyber attack

WPP chief executive Sir Martin Sorrell has written to the advertising giant's more than 200,000 employees to assure them the situation is under control, following yesterday's ransomware attack.

It takes a village to fight ad fatigue

It takes a village to fight ad fatigue

Your ad isn't worth much if potential customers are tuning it out.

Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO
Share

Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO

Nick Brien will become the agency's chief executive of the Americas and U.S. business, while his predecessor earns a promotion.

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency
Share

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

Maurice Lévy: I was expecting much more controversy over awards pullout
Share

Maurice Lévy: I was expecting much more controversy over awards pullout

Maurice Lévy, the chairman of Publicis Groupe's supervisory board and former chief executive of the French ad giant, has said he was surprised the group's shock move to pull out of creative awards did not cause more controversy.

How investing in creativity will fuel your brand's ROI
Share

How investing in creativity will fuel your brand's ROI

Focus on delivering the best "Return on Creativity," says Pitch's CEO.

Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees
Share

Five things we learnt about Publicis Groupe's plans for Marcel, awards and its employees

Publicis Groupe's chief executive Arthur Sadoun invited his global employees to ask him questions about Marcel the AI platform over Twitter yesterday. Here are a few things we've learnt.

Pfizer celebrates the faces behind its vaccines with micro-documentary
Share

Pfizer celebrates the faces behind its vaccines with micro-documentary

The video is part of Pfizer's ongoing corporate ad campaign "Before it Became a Medicine."

Cannes: the festival that became a carnival but never changed
Share

Cannes: the festival that became a carnival but never changed

Creativity endures, and always will, says the CEO of BoomAgers.

Johnson & Johnson CMO: Innovation needs to sit outside the bottle
Share

Johnson & Johnson CMO: Innovation needs to sit outside the bottle

Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.

FCB Worldwide CEO Carter Murray responds to Publicis with a counter view
Share

FCB Worldwide CEO Carter Murray responds to Publicis with a counter view

Pulling out of awards shows and marketing is "jumping off the deep end and forgetting that we live and breathe by the creatives in our industry."

The best ad campaigns for Pride Month 2017
Share

The best ad campaigns for Pride Month 2017

From big brands to nonprofit partnerships, the LGBTQ community gets its due.

Cannes Lions to launch committee in response to festival criticism
Share

Cannes Lions to launch committee in response to festival criticism

Cannes Lions is to launch an advisory committee "to help shape the future of the festival" in response to criticism that the festival has got too big and lost its creative heart.

Recommendation Engine: Idea Farmer's Jessica Zeller
Share

Recommendation Engine: Idea Farmer's Jessica Zeller

You can catch this foodie drooling over the latest food trends on Instagram and watching Tasty videos on an endless loop.

Chatbot builders make cheerful algorithms available to the masses
Share

Chatbot builders make cheerful algorithms available to the masses

Not everyone can code a chatbot. But these days, no one needs to.

If advertising is going into the content business, who will take care of the brands?
Share

If advertising is going into the content business, who will take care of the brands?

Advertising with a capital A is about creating opportunities that lead to a healthier economy. Sometimes, it's an ad. Sometimes, it's a new product.

Can marketers and advertisers save the world?
Share

Can marketers and advertisers save the world?

We must convince our customers to convert their social conscience into action.

Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity
Share

Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

In an exclusive video interview with Campaign, Airbnb chief marketing officer Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions.

Unilever's Keith Weed named world's most influential CMO
Share

Unilever's Keith Weed named world's most influential CMO

Keith Weed, chief marketing officer of Unilever, has topped a ranking 50 of the world's most influential chief marketing officers by Forbes in partnership with Sprinklr and LinkedIn.

General Mills hires senior Coke marketer Pollard as global CMO
Share

General Mills hires senior Coke marketer Pollard as global CMO

Food company General Mills has appointed Coca-Cola vice-president, strategic marketing Ivan Pollard as its new global chief marketing officer.

Microsoft exec admits "there is a case for agencies to change their business models"
Share

Microsoft exec admits "there is a case for agencies to change their business models"

The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.

Intel will sponsor the Olympics through 2024
Share

Intel will sponsor the Olympics through 2024

This morning, the technology brand announced that it will replace McDonald's as a worldwide TOP patron.

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues
Share

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level with consumers about body ideals- something Ken hasn't really had to deal with.

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask
Share

Royal Caribbean seeks to patent its Snapchat Spectacles dive mask

With MullenLowe, the cruise line has created a way to live stream what's happening from 150 feet below the ocean's surface.

Why advertisers still love "Fargo" after fans have changed the channel
Share

Why advertisers still love "Fargo" after fans have changed the channel

The FX drama ends its third season with lackluster ratings, but brands and critics remain in awe of the TV series.

Uber chief executive Kalanick resigns
Share

Uber chief executive Kalanick resigns

Travis Kalanick has resigned as chief executive due to shareholder pressure.

'Indestructable' Graham and MailChimp mispronunciations win Cyber Grand Prix
Share

'Indestructable' Graham and MailChimp mispronunciations win Cyber Grand Prix

Clemenger BBDO Melbourne has won the top prize at Cannes in the Cyber Lions for "Meet Graham", its campaign that saw a life-size sculpture of a man able to survive a car crash.

Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel
Share

Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Brand Superfan of the Week: Cholula's Aaron Ackerman
Share

Brand Superfan of the Week: Cholula's Aaron Ackerman

The hot sauce helped the Illinois native stick to his diet. Now, he's forever stuck on Cholula with a brand tattoo on his arm.

Spotify ads are 25 percent more effective than average, study says
Share

Spotify ads are 25 percent more effective than average, study says

Cross-platform, multimedia spots drove increased sales for CPG brands, according to Nielsen Catalina Solutions.

App gives Chanel a Cannes statue to close gender gap in public spaces
Share

App gives Chanel a Cannes statue to close gender gap in public spaces

Y&R has created a virtual statue of Coco Chanel for the Cannes Lions festival as part of a project to recognise women's accomplishments in public spaces.

Twitter CMO: Brand identity and simplicity key for advertisers
Share

Twitter CMO: Brand identity and simplicity key for advertisers

Leslie Berland said the platform's new look and feel is designed with both users and brands in mind.

McCann New York wins three Grand Prix awards for 'Fearless Girl'
Share

McCann New York wins three Grand Prix awards for 'Fearless Girl'

Heavily favored to win at Cannes, the bronze statue delivered three big wins in the early days of the festival.

Partner content

Share

How an international collaboration helped launch a flightless bird

Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.

Career Advice