The "Hamilton" and "Daily Show" stars split show into two nights during Creative Week.
Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.
Michael Roth, chairman and chief executive of Interpublic, on the 'open architecture' approach, sale rumors and why Interpublic is in a stronger position than ever.
Big Data has led us into a new age of reason, but real people aren't as predictable as research suggests, writes the global CEO and CCO of gyro.
Amsterdam-based creative agency Lemon Scented Tea specializes in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions.
Readers applaud the move, even while lamenting the loss of the industry's "despair-filled meth pipe."
A stricter admission policy for bars and hotels at this year's Cannes Lions risks changing the nature of the event, industry leaders have warned.
HSBC has appointed former senior Mondelez International executive Leanne Cutts as group head of marketing, succeeding Chris Clark, who is leaving the bank after 15 years.
The latest chatbot, AI and orchestration innovations announced today.
Read about what happens when top marketers gather around a table (and several bottles of wine) to dissect iris' Participation Brand Index.
Latraviette Smith-Wilson, SVP of communications at Shea Moisture parent Sundial Brands, shared the steps her company has been taking since the social media backlash against its "hair hate" ad ignited on Monday.
The failure of Weetabix's attempt to crack China offers a number of lessons for marketers, says Rob Wade, consumer insight director at Europanel.
An advertising veteran, a journalist and a designer have launched Mami Wata, which aims to connect a new wave of people with surfing and African culture.
Because we all know podcasting just isn't big enough for Papa Bear.
McCann grabs the top spot in the US with its Verizon and Chevrolet wins, and Venables enters the top four thanks to 3M.
Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.
How one paint brand is trying to avoid the clutter of Pinterest and Instagram to reach frustrated DIY enthusiasts.
Marketers are excited about the potential of machine learning, but it takes more than enthusiasm to turn the technology into a business advantage, write the CMO and content director of Ready State.
Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role
Lost My Name developed a unique brand out of unique literary experiences.
The latest edition of the campaign marks the first time The Macallan has used multimedia art.
After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight.
Thirty years ago, this antiques collector unknowingly bought a $150 dispenser for $4. Now he has more than 100,000 of them.
After landing an 8-figure deal, the actor plays the everyman in BBDO New York campaign.
Things have changed since 2012, and Google's re-entry to the market will change it even more.
Remote work policies serve the needs of the employee, not the company. There is no shared value, writes the president of Boston-based advertising agency Connelly Partners.
MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory business's chief marketing officer.
"Defund Planned Parenthood" is a common rallying cry in Washington, DC, in the early months of the Trump administration. How the organization is fighting back.
Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues this year.
"If we think we can do it better, cheaper or faster internally, we will."
BBDO New York continues a long-running and popular campaign by bringing back Super Bowl ad star.
Carter may not get his nuggs, but Wendy's got its publicity.
During the week of 4/20, fast food brands Whataburger, Arby's and Chipotle saw the most love on social.
The teenage chicken nugget fanatic now seems unlikely to reach 18 million retweets. Is the fast feeder really going to let his effort go unrewarded?
The best non-music related activation at Coachella, the HP Antarctic Dome, gave festivalgoers a break from the heat and a trippy video experience, says the head of strategy of KidinaKorner.
In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search such a smart investment.
Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.