Brilliant Sandy Hook PSA goes from delightful to devastating in an instant
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Brilliant Sandy Hook PSA goes from delightful to devastating in an instant

BBDO New York worked with the nonprofit to advocate for interventions on gun violence

5 things you need to know about 2016's must-have toy, Hatchimals

5 things you need to know about 2016's must-have toy, Hatchimals

The Furby-esque stuffed animal is on every child's Christmas list--and for good reason

Droga5 goes analog to encourage diversity conversations

Droga5 goes analog to encourage diversity conversations

A new employee-run 'zine offers an outlet for overlooked issues

Rationalizing the irrational: Why creatives will always need data

Rationalizing the irrational: Why creatives will always need data

Data is transforming the creative process, providing hard numbers for clients and facts to support creative intuition, writes the chief creative officer of Innocean USA.

The Recommendation Engine: Wunderman's Amanda Lane
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The Recommendation Engine: Wunderman's Amanda Lane

When she's not engrossed in J.K. Rowling's attempts to combat internet trolls, Amanda Lane can be found watching documentaries on Netflix or listening to The Internet on the subway.

Accenture gets creative: Why it makes perfect sense
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Accenture gets creative: Why it makes perfect sense

It will be hard for competitors to match this kind of offering through acquisition, says Results International's managing partner.

OMG launches PHD in Korea
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OMG launches PHD in Korea

HeeYoun Yang hired to run the new unit as managing director.

The most important global ad stories of the week
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The most important global ad stories of the week

JWT creates a CEO role for China and fills it from McCann; Publicis nabs the Kingfisher Ultra account in India; Estée Lauder uses Facebook Messenger to deliver in the UK; and a streaming service in Malaysia and the Philippines adds 1 million subscribers in a month.

Hyundai mulls direct deal with Google on digital spend
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Hyundai mulls direct deal with Google on digital spend

The search giant simply provides more transparency than "snobbish" agencies, says European CMO.

My career in 5 executions: The Community's José Mollá
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My career in 5 executions: The Community's José Mollá

From W+K to a boat and his own agency, The Community's CCO never wants to be boring.

Post-election: 5 ways brands can be a force for good
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Post-election: 5 ways brands can be a force for good

The need for brands to be responsible global citizens is now more essential than ever, write the co-authors of "Good is the New Cool."

Sonos removes ads from NYC 'Subway Therapy' station
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Sonos removes ads from NYC 'Subway Therapy' station

The audio tech brand hired a photographer to preserve what is left of the walls.

8 mistakes to avoid when buying mar-tech
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8 mistakes to avoid when buying mar-tech

Industry experts share what marketers need to know before making a technology investment.

Group M launches 'unified' data business [m]Platform
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Group M launches 'unified' data business [m]Platform

Group M is to set up a new business that will bring its data, analytics and technology together with those from sister agencies, Kantar, Millward Brown and Wunderman.

Droga5, 72andSunny top R3's global creative new-business chart for October
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Droga5, 72andSunny top R3's global creative new-business chart for October

Sprint win propels Droga5. CHI & Partners and DDB also move up thanks to auto wins. Omnicom's Heart and Science dominates the media chart.

Focus group: America
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Focus group: America

The director of brand strategy at Grey San Francisco gives a briefing on the lessons learned from the surprising results of the election.

Amazon Prime delivers an uplifting, well-timed story of two old friends
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Amazon Prime delivers an uplifting, well-timed story of two old friends

Audiences are falling in love with this tale of inter-religious pals who share more than faith, according to Ace Metrix.

Welcome to Stars Hollow, Netflix. Now get out.
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Welcome to Stars Hollow, Netflix. Now get out.

Why the saccharine "Gilmore Girls: A Year in the Life" could spell trouble for the edgy streaming network.

McDonald's deflects #Fightfor15 protests with 'America's best first job' videos
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McDonald's deflects #Fightfor15 protests with 'America's best first job' videos

As activists rallied for a higher minimum wage Tuesday, the fast-food giant subtly made its own argument on Twitter.

Accenture acquires UK agency Karmarama
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Accenture acquires UK agency Karmarama

The accounting firm aims to build a "new breed of agency."

Electrolux backpedals on 'Uber for laundry' proposal
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Electrolux backpedals on 'Uber for laundry' proposal

Brand spokesperson says CEO's comments to the Financial Times shouldn't be taken literally.

Successful nonprofit campaigns begin long before #GivingTuesday
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Successful nonprofit campaigns begin long before #GivingTuesday

Although cultures differ, the fundamentals of for-profit branding and marketing still apply, writes one of the co-founders of Interplanetary.

How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand
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How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand

Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing.

The D Word
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The D Word

For all the talk about diversity, we have little to show for our efforts, writes the CCO of FL+G.

Panda Express to underscore American-Chineseness in Japan re-entry
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Panda Express to underscore American-Chineseness in Japan re-entry

The LA-based casual restaurant chain joins a number of US fast food brands hoping to fare better in Japan a second time around.

Hegarty: 'Adland overly worships at the altar of youth'
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Hegarty: 'Adland overly worships at the altar of youth'

By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Kate Magee.

Wes Anderson directs H&M's blockbuster Christmas ad
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Wes Anderson directs H&M's blockbuster Christmas ad

Wes Anderson has directed H&M's festive ad about a train journey on Christmas Eve starring actor Adrien Brody.

No raise for you? How agencies are coping with overtime limbo
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No raise for you? How agencies are coping with overtime limbo

Ad agency employees hoping for bigger paychecks this week may be facing a long wait.

Engagement Meter: See the top social posts of last week
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Engagement Meter: See the top social posts of last week

Patagonia, Denny's and Mary Kay saw high levels of engagement on #BlackFriday.

The most important global ad stories of the week
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The most important global ad stories of the week

Malaysia won't miss Formula One; CHI and Geometry wins international McVitie's and Godiva accounts; and Project Hers makes poignant plea for toilets in India.

Temporary injunction throws wrench in agencies' overtime plans
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Temporary injunction throws wrench in agencies' overtime plans

Agencies were planning to implement new overtime policies by Dec. 1, but a Tuesday court ruling has added another layer of uncertainty.

Small Business Saturday shoppers are fickle, study finds
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Small Business Saturday shoppers are fickle, study finds

While customers intend to shop small, they don't always follow through.

Heinz Baked Beans UK ad banned for health and safety risk
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Heinz Baked Beans UK ad banned for health and safety risk

Advertising Standards Authority said the ad encourages kids to use open tin cans as drums.

Breitbart barred by AppNexus for hate speech
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Breitbart barred by AppNexus for hate speech

The ad tech provider conducted an audit after Steve Bannon was named Trump's strategist.

Turkey brands try to take the stress out of Thanksgiving
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Turkey brands try to take the stress out of Thanksgiving

From the Butterball Talk Line to online recipes, the goal for the holiday is to help the host.

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8 ways to get creative with digital out-of-home

By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work

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