Visa hands Saatchi Olympics brief
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Added 26 hours ago

Visa hands Saatchi Olympics brief

The agency will develop creative and integrated campaigns across Visa's 37 European markets

AOL to buy Millennial Media for $238 million
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AOL to buy Millennial Media for $238 million

Following its own acquisition by Verizon, AOL broadens its programmatic capabilities in the mobile arena

Saatchi & Saatchi names global COO
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Saatchi & Saatchi names global COO

Justin Billingsley advances from chief executive of dynamic markets

Dog fever: What happens when Amazon unexpectedly posts your product on Facebook
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Dog fever: What happens when Amazon unexpectedly posts your product on Facebook

Or, why it pays to have a social-media strategy in place before you need it

Chipotle slams as 'meritless' lawsuit over GMO-free messaging
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September 02, 2015

Chipotle slams as 'meritless' lawsuit over GMO-free messaging

"Chipotle has always been honest and transparent with its customers, and our messaging surrounding our use of non-GMO ingredients is no exception," said communications director Chris Arnold.

Tokyo 2020 Olympic logo dropped amid plagiarism charges
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September 01, 2015

Tokyo 2020 Olympic logo dropped amid plagiarism charges

The logo by Kenjiro Sano was scrapped after a month

UBS asks big questions in global brand relaunch
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September 01, 2015

UBS asks big questions in global brand relaunch

Publicis Worldwide steers the Swiss financial giant through a digital play based on extensive client research

A new Chinese generation develops its own quirky language
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August 31, 2015

A new Chinese generation develops its own quirky language

Insights from Ogilvy and Webinsight's thorough investigation of young culture in China

Watch: Bob Greenberg picks his favorite technologies
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August 31, 2015

Watch: Bob Greenberg picks his favorite technologies

R/GA's co-founder and CEO discusses VR, 3D printing and the future of the workplace

Quiz: It's a household name ... But is it a brand?
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August 28, 2015

Quiz: It's a household name ... But is it a brand?

We use these words every day. But are they still brands? Or have they had their trademark revoked because of their generic use?

Featured thought leaders

Brands ignore customers' social questions too often
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Brands ignore customers' social questions too often

Eighty-eight percent of social messages to brands go unanswered for 72 hours.

An offer to brands: Bring back celebrities from beyond
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An offer to brands: Bring back celebrities from beyond

Media mogul will visit London to sell holograms to advertisers

McDonald's UK to launch youth YouTube channel
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McDonald's UK to launch youth YouTube channel

The burger chain is seeking the attention of Millennials

Listerine 'Feel Every Smile' by J. Walter Thompson
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Listerine 'Feel Every Smile' by J. Walter Thompson

Listerine has released an app for the visually impaired that causes a phone to vibrate when it detects a smile.

Adidas taps Instagram stars for female-focused 'Energy Running' campaign
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Adidas taps Instagram stars for female-focused 'Energy Running' campaign

The influencer-supported advertising and events drive spans the globe

Awards don't always mean you're winning
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Awards don't always mean you're winning

Kanye West has a point that artistic integrity means more than any award, says Instrument's partner and CEO

Good advertising is a feat of balance
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Good advertising is a feat of balance

MediaCom's CSO says media planning must balance brand and response advertising

Honda 'Stepping' by Mcgarrybowen
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Honda 'Stepping' by Mcgarrybowen

The HR-V gets a choreographed promotion in the UK

About that Google logo: 20 Twitter reactions from agencies, designers and brands
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About that Google logo: 20 Twitter reactions from agencies, designers and brands

Good, bad or humorous, responses were swift to the web giant's new look

Colonel Sanders gives a 'Fryerside Chat' by Wieden + Kennedy Portland
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Colonel Sanders gives a 'Fryerside Chat' by Wieden + Kennedy Portland

Second outing for Norm Macdonald as Colonel Sanders

When interface brands enter the real world
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When interface brands enter the real world

The manifestation of interface brands in the offline world is a collective yell for substance, writes TBWA\Chiat\Day LA's chief strategy officer

How nine brands tweeted their job descriptions to five-year-olds
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How nine brands tweeted their job descriptions to five-year-olds

The hashtag #DescribeMyJobToA5YearOld garnered more than 15,000 tweets by Tuesday afternoon.

How Apple's iOS 9 will reshape mobile marketing
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How Apple's iOS 9 will reshape mobile marketing

Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads and toward a behavior-driven model for iPhone users

Reddi-wip sweetens Little League game
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Reddi-wip sweetens Little League game

Whipped cream company launches new campaign #ShareTheJoy

Dial M for Uber: How Facebook M will change your marketing strategy
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Dial M for Uber: How Facebook M will change your marketing strategy

"M, book me a cab" -- this perfunctory command sits at the heart of the challenge that many brands will soon face as Facebook powers up its virtual assistant

Google rebrands for the mobile world with colorful new logo
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Google rebrands for the mobile world with colorful new logo

Google has rebranded, unveiling a more colorful logo that changes depending on whether a consumer is using desktop, voice or mobile search

Gatorade celebrates Serena Williams
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Gatorade celebrates Serena Williams

New film by TBWA\Chiat\Day\LA tells tennis champ's story via archival footage

Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements
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Kim Kardashian West's Diclegis #CorrectiveAd clears air on FDA requirements

The reality-show star took to Instagram again on Sunday night to promote morning sickness medication Diclegis, this time with extensive risk information

How Oscar Mayer creates content with real bite
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How Oscar Mayer creates content with real bite

The meat kingpin brings home the bacon with integrated advertising

One Direction launches fans' 'Dear World Leaders' video appeal
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One Direction launches fans' 'Dear World Leaders' video appeal

Strategy and production: No longer ships in the night
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Strategy and production: No longer ships in the night

In the maker era, it's more vital than ever that strategy and production buddy up, says Deutsch LA's group strategy director

Carl's Jr. 'Winning Combination' by 72andSunny
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Carl's Jr. 'Winning Combination' by 72andSunny

MMA champion gets in the ring for Carl's Jr. breakfast sandwich

Mobile will ring up a quarter of all e-com sales by 2016
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Mobile will ring up a quarter of all e-com sales by 2016

Internet transactions will play a larger role in the best holiday season in five years, a new study predicts

Study: Congressional candidates wasted $240M on TV in 2014
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Study: Congressional candidates wasted $240M on TV in 2014

It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016

Fiber One 'Expecting' by Saatchi & Saatchi New York
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Fiber One 'Expecting' by Saatchi & Saatchi New York

Couple journeys through an unusual "pregnancy" in ad for healthy snack