Data and creativity are the Montagues and Capulets of advertising. They are seen as polar opposites, yet when they combine they create something profound, like 'Romeo and Juliet.'
At Advertising Week, Electronic Arts' Dana Marineau said that sometimes marketers have to throw a Hail Mary pass to keep brands relevant.
Labels can be misleading. In the advertising world, it's time we came up with a new name for 'non-working media.'
Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry at Advertising Week in New York yesterday.
Arizona Cardinals wide receiver Larry Fitzgerald catches passes one handed to demonstrate how easy it is to use Visa Checkout in a new ad for the brand.
A new award for music will be included in the 55th Clio Awards, with gold, silver and bronze winners for international advertising across 19 media types from 90 cities around the world.
The global chief executive of Starcom MediaVest Group talks to Claire Beale about the need for talent and the new media agency model.
Miles Nadal, chairman and CEO of MDC Partners, challenged Advertising Week attendees to encourage their teams to "pursue the art of the possible."
Given that most leadership teams consist of men, it's not surprising that most agency culture and creative is filtered through a male lens. However, if you take a look at agencies run by women, you can see a bit of a difference.
Data is "one of ESPN's greatest priorities" over the next 18 months, according to Eric Johnson, the ESPN executive vice president, global multimedia sales, speaking at Advertising Week this morning.
As he helps welcome Campaign to US shores, WPP Group's CEO looks at new opportunities for global operations in brand-new markets.
Everyone gets their share of business strife, writes MindShare's global CEO, but controlling costs and winning business shouldn't limit the industry's appetite for adventure.
To GroupM's global chief digital officer, NFL scandals may be a bellwether for a shift away from big-league entertainment in favor of innovative new celebrities on fresh platforms.
Lake Capital's acquisition of Engine brings together Engine's companies PR, direct marketing, data analytics, social media and digital and ad operations with Lake's Hollywood entertainment marketing company Trailer Park and the research company ORC.
Guinness has released another tear-jerker of an ad in the US - and it's a respectable addition to the brand's daunting canon.
As Millennials increasingly define our culture, JWT's worldwide chief creative officer writes, they will also define our understanding of an experience. If advertising is a conversation, we need to rethink what we are saying.
Campaign has been celebrating and championing creativity in advertising, media and marketing for a very long time.
Subaru has released a TV campaign for its Outback model.
The retired football stars Zinedine Zidane and David Beckham take on the newcomers Gareth Bale and Lucas Moura in Adidas' new TV ad.
The Seattle Seahawks' cornerback Richard Sherman gets hounded after making some hubristic statements in a humorous new ad for Nike.