Close the gap: The state of the 'total market' industry
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Close the gap: The state of the 'total market' industry

If we do not get the total market topic right, businesses could lose the next 50 years of market share, writes author and founder of Reframe: The Brand.

6 Hollywood insights that can inspire the creative process

6 Hollywood insights that can inspire the creative process

From J.J. Abrams to Kathleen Kennedy, the most creative people in film embrace fear, failure and ego in order to get to greatness, writes Mono's group account director.

What to think about at MWC 2017

What to think about at MWC 2017

Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.

The Recommendation Engine: Possible's Christian Jaekle

The Recommendation Engine: Possible's Christian Jaekle

When Christian isn't copywriting, he's watching Jennifer Lawrence interviews nonstop on YouTube or reading humorous memoirs of female comedians.

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8 ways to get creative with digital out-of-home

By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work

How apps could finally take flight for marketers
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How apps could finally take flight for marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention.

Ogilvy Philippines confirms employee death
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Ogilvy Philippines confirms employee death

Passing of Mark Dehasa reignites debate about industry work pressures.

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How to build a video marketing program from the ground up in 2017 without spending a fortune

Build an elite team of video marketing masters.

My career in 5 executions: Joan's Jaime Robinson
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My career in 5 executions: Joan's Jaime Robinson

From LEGO to Intel, Joan's CCO makes work audiences can make their own

Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations
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Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations

The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.

Unilever launches site to publicize roster agencies
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Unilever launches site to publicize roster agencies

Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website The Agency List.

Unilever reviewing business after aborted Kraft Heinz takeover bid
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Unilever reviewing business after aborted Kraft Heinz takeover bid

An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to soul-searching at the Dove, Marmite and Persil maker over whether it is providing sufficient return to shareholders.

'This girl can' moves from advertising to activism
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'This girl can' moves from advertising to activism

Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community.

Almost one-third of programmatic ads violate IAB guidelines, study finds
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Almost one-third of programmatic ads violate IAB guidelines, study finds

Slow load times and disruptions can hurt publishers' return-on-investment.

Can you find the women in these 'Where's Waldo'-style posters of Egyptian workplaces?
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Can you find the women in these 'Where's Waldo'-style posters of Egyptian workplaces?

United Nations campaign from DDB uses a children's game to make an eloquent point about the country's gender disparity.

I&C Disruptor: How Unilever and 72andSunny reinvented Axe for the enlightened male
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I&C Disruptor: How Unilever and 72andSunny reinvented Axe for the enlightened male

A diverse global team breathed new life into a tired brand by challenging the notions of masculinity it once helped promote.

Maker culture is critical to innovation, for more reasons than you think
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Maker culture is critical to innovation, for more reasons than you think

When my maker brain kicked in and my imagination sparked, I realized endless possibilities, writes the global chief technology officer of Mirum.

Zippo sparks partnership with fire artist Steven Spazuk
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Zippo sparks partnership with fire artist Steven Spazuk

The brand teamed up with artist Steven Spazuk to create a limited edition lighter and video content about his creative process.

Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'
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Meet Betsy: Cathay Pacific's beer 'brewed for 35,000 feet'

Named after the airline's first aircraft and brewed in Hong Kong, the beverage is supposedly formulated for in-flight consumption.

TBWA buys majority stake in Lucky Generals
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TBWA buys majority stake in Lucky Generals

TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.

The big adland divide: Culture vs. collateral
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The big adland divide: Culture vs. collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

Agencies are grateful for YouTube's decision to cut 30-second unskippable ads
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Agencies are grateful for YouTube's decision to cut 30-second unskippable ads

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

How Lane Bryant took plus-size apparel from 'magalogs' to the cover of Vogue
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How Lane Bryant took plus-size apparel from 'magalogs' to the cover of Vogue

It's no coincidence that Ashley Graham appears in the retailer's new ad and on the front of fashion's most revered magazine this month.

Agency production: The soup and the nuts
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Agency production: The soup and the nuts

Don't be a TV snob. Truly take into consideration what a client's needs are and how we can find their audience, writes the head of production at BBH New York.

Blockbusters, actors and outrage: Why the Oscars are poised for a big night
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Blockbusters, actors and outrage: Why the Oscars are poised for a big night

An early sellout suggests renewed interest among advertisers, but the real draw may be the controversy.

Emma Watson's new fashion Instagram will feature only eco-friendly brands
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Emma Watson's new fashion Instagram will feature only eco-friendly brands

Louis Vuitton, Oscar de la Renta and Stella McCartney appear in the "Beauty and the Beast" star's posts

See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign
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See Seth Rogen's 'bananas' musical for Walmart's Oscars campaign

Adventure awaits in Antoine Fuqua spot, while Marc Forster film holds for Sunday debut.

Google submits YouTube to Media Ratings Council audit
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Google submits YouTube to Media Ratings Council audit

Google has committed to having YouTube's metrics audited by the Media Rating Council.

A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead
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A hell of a culture clash: Why it's good that the Kraft Heinz merger with Unilever is dead

Daryl Fielding, who has worked with both companies, gives her view on the aborted merger.

Publicis Media rolls out NextTechNow globally for clients
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Publicis Media rolls out NextTechNow globally for clients

Publicis Media has expanded its end-to-end service, NextTechNow, which pairs clients with tech startups to Shanghai, Singapore, Warsaw and Dubai.

Facebook challenges Snapchat with WhatsApp status update
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Facebook challenges Snapchat with WhatsApp status update

A new feature takes a shot at Snapchat just ahead of its IPO

Verizon hires chief creative officer from Apple to lead in-house agency
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Verizon hires chief creative officer from Apple to lead in-house agency

Andrew McKechnie will report directly to CMO Diego Scotti.

Fiat Chrysler's Olivier Fran├žois doesn't expect agencies to do his job
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Fiat Chrysler's Olivier François doesn't expect agencies to do his job

"My expectation is they feed me with inspiring ingredients, and I take things from there."

As soda sales slump, 7UP tries bringing booze to the party
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As soda sales slump, 7UP tries bringing booze to the party

Deutsch, Richards Group help the brand with a bold pivot in search of new customers.

See the most-shared Facebook posts of last week
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See the most-shared Facebook posts of last week

Sparkle Paper Towels, American Kennel Club and Pizza Hut played cupid on Valentine's Day

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