The new language of anti-authenticity
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The new language of anti-authenticity

"Authentic" has become so overused in the brand vernacular, perhaps it's time to consider a counter-position, writes the CEO of CreativeFeed

My career in 5 executions: Chuck McBride

My career in 5 executions: Chuck McBride

Cutwater's founder and CCO has learned that good work requires more than a great idea

UNICEF, Philips among Best of the Best at inaugural Brand Film Festival

UNICEF, Philips among Best of the Best at inaugural Brand Film Festival

Presented by PRWeek US and Campaign US, the first Brand Film Festival highlighted some of the most artistic, creative, and effective branded content films.

Deutsch 'no longer going to invest in diversity,' says former head of program

Deutsch 'no longer going to invest in diversity,' says former head of program

Felicia Geiger, ex-diversity director, says budget to support iniatives like MAIP, TORCH and ADCOLOR was eliminated in January

Brands using the Force: The most creative #MayThe4thBeWithYou tweets
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Brands using the Force: The most creative #MayThe4thBeWithYou tweets

Volkswagen, Domino's, Adobe and Hormel stay on target for Star Wars Day

Is the industry holding branded content to an impossible standard?
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Is the industry holding branded content to an impossible standard?

Comparing the industry's work to favorite shows and movies is a natural reflex, writes the jury chair of Campaign US and PRWeek's inaugural Brand Film Festival

Poll: Do companies need chief diversity officers in 2016?
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Poll: Do companies need chief diversity officers in 2016?

Should everyone take responsibility for diversity, or are champions for inclusion still needed?

What to expect from the broadcast networks this fall
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What to expect from the broadcast networks this fall

The revival parade continues, but Tina Fey, Richard Dreyfuss, Dr. Phil and Queen Latifah bring some new ideas

Ad of the Week: P&G dazzles again with "Thank You, Mom - Strong"
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Ad of the Week: P&G dazzles again with "Thank You, Mom - Strong"

Wieden + Kennedy delivers another knockout punch, according to Ace Metrix research

MDC CEO Kauffman refutes claims of 'bleeding cash and issuing debt'
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MDC CEO Kauffman refutes claims of 'bleeding cash and issuing debt'

Gotham City report casts suspicion on stated earnings and salary paid to husband of Lori Senecal, global CEO of CP&B

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A plea for fairness between media agencies and advertisers
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A plea for fairness between media agencies and advertisers

How a financial audit in China reminded me of the ridiculous situation globally for marketers and their agencies

Sex sells: how porn and digital dating transformed an advertising cliché
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Sex sells: how porn and digital dating transformed an advertising cliché

The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximize their budgets by advertising on dating apps and porn sites

1-800-Flowers.com launches AI 'concierge' powered by IBM's Watson
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1-800-Flowers.com launches AI 'concierge' powered by IBM's Watson

Retailer is betting big on artificial intelligence for Mothers Day and beyond

Longer-form videos expand Cadillac content strategy
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Longer-form videos expand Cadillac content strategy

Branded work from new agency Zacaroli positions Cadillac as urban adventure vehicles

Why agencies lose out on international talent
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Why agencies lose out on international talent

Overseas creative candidates are often overlooked for all the wrong reasons, writes executive recruiter and president of Sasha the Mensch

Rio 2016 Olympic Games campaign roundup
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Rio 2016 Olympic Games campaign roundup

In the UK, brands are hitting the field to rally for the games

WPP confirms search has begun for Sorrell's successor
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WPP confirms search has begun for Sorrell's successor

Chairman Roberto Quarta set no timeline for replacing the company's CEO

Are agencies actually cutting their awards show entries?
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Are agencies actually cutting their awards show entries?

Many agencies say they are dialing back awards show entries this year, but proof is hard to come by. Just ask the shows themselves

Engagement meter: The top social posts of last week
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Engagement meter: The top social posts of last week

The brands that made the largest impact on social platforms

7 keys to CMO Bruce McColl's success at Mars
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7 keys to CMO Bruce McColl's success at Mars

Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research

The quirky, wonderful and eye-widening world of C2
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The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind ...

Making mobile count in the Middle East
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Making mobile count in the Middle East

The Mobile Marketing Association is set to launch in the Middle East. Iain Akerman caught up with EMEA managing director Chris Babayode to find out how it plans to help marketers make the most of mobile

CMO Bruce McColl retires as Mars shakes up marketing structure
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CMO Bruce McColl retires as Mars shakes up marketing structure

Andrew Clarke, chief customer officer since 2015, will take newly created role of chief marketing and customer officer

Ad narcissism: Why our industry should put down the mirror
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Ad narcissism: Why our industry should put down the mirror

Kate Nettleton, a strategy director at Bartle Bogle Hegarty, on why advertising should end its obsession with the reflecting pool

Most important global ad stories of the week
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Most important global ad stories of the week

How Google's frenemies became frivals, Airbnb's Mildenhall on the rise of ride-along brands and P&G's Rio Olympics campaign celebrates strong moms

How to master the art of the hybrid creative
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How to master the art of the hybrid creative

The creative director of 2C Creative discusses what it takes to wear the many hats required in today's content world

The five most creative strategies for recruiting agency interns
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The five most creative strategies for recruiting agency interns

These agencies found interns thanks to Tinder, Snapchat, Stellar and Google Cardboard

On Facebook, Nestlé finds optimizing a TV ad for mobile pays off
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On Facebook, Nestlé finds optimizing a TV ad for mobile pays off

Coffee Creamer brand scored a 10% increase in recall by making a few small creative changes

McKinney gets creative in fight against N.C.'s anti-LGBT bill
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McKinney gets creative in fight against N.C.'s anti-LGBT bill

As boycotts mount, the state's only nationally known agency is putting its ad smarts to good use

Heroes: Sex Pistols by Nick Gill
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Heroes: Sex Pistols by Nick Gill

Punk's shock troops gamely took the bullets from an outraged press while setting the standard for the outbreak of creative iconoclasm that followed

My career in 5 executions: Margaret Johnson
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My career in 5 executions: Margaret Johnson

Goodby Silverstein & Partners' executive creative director takes on issues with art

Why Deutsch hired two white, male CCOs
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Why Deutsch hired two white, male CCOs

"A different point of view doesn't mean a different gender or a different race," says NA CCO Pete Favat

Take brand storytelling live with GoLive
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Take brand storytelling live with GoLive

The unexpected win: Surviving a year in new business
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The unexpected win: Surviving a year in new business

The Martin Agency's senior vice president, director of new business shares her tips from inside the pressure cooker of the "most dangerous job" in advertising

MET-Rx urges athletes to love their "monster"
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MET-Rx urges athletes to love their "monster"

Droga5's ominous campaign for sports supplement strikes a brooding tone