Data and creativity are the Montagues and Capulets of advertising. They are seen as polar opposites, yet when they combine they create something profound, like 'Romeo and Juliet.'
The "Buyer Beware" session Wednesday at Advertising Week brought fresh warnings against buying ads at the bottom of the market.
The British Dentsu Aegis Network exec says the huge American market works against agencies. The country is "so huge, if you get it wrong the danger is so big."
Social media is circulating a CoverGirl photo that has been digitally altered to suggest the model was beaten -- a response to the brand's sponsorship deal with the NFL, where several football players are accused of domestic violence.
Yannick Bolloré, global chief executive of Havas, says the hiring of data scientists and developers has enriched the agency with new ideas and strategies.
Transformation. Change. They're big words that are hard to fit in the mouth, but it's something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.
The singing CEO of Big Muse advised aspiring "advertising rock stars" to separate creative tension from destructive worry.
Allstate is working to buy most of its digital media programmatically, according to Lisa Cochrane, the insurance giant's senior vice president of marketing.
Watching Lincoln Motor Co.'s rebrand film on a smartphone for the umpteenth time raises many questions about the thinking -- or lack thereof -- behind content distribution.
At Advertising Week, Electronic Arts' Dana Marineau said that sometimes marketers have to throw a Hail Mary pass to keep brands relevant.
Labels can be misleading. In the advertising world, it's time we came up with a new name for 'non-working media.'
In a simple yet enlightening presentation at the recent Spikes Asia Festival of Creaticity, AKQA's Rei Inamoto discussed what it takes to make a lasting impression.
Executives working in large organizations must continually ask how they can "break themselves" in order to emulate the fast growth of startups, according to Mondelez International's Bonin Bough.
Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry at Advertising Week in New York yesterday.
Arizona Cardinals wide receiver Larry Fitzgerald catches passes one handed to demonstrate how easy it is to use Visa Checkout in a new ad for the brand.
A new award for music will be included in the 55th Clio Awards, with gold, silver and bronze winners for international advertising across 19 media types from 90 cities around the world.
The "Lean In" author led an Advertising Week panel that explored gender roles in global campaigns.
The global chief executive of Starcom MediaVest Group talks to Claire Beale about the need for talent and the new media agency model.
Miles Nadal, chairman and CEO of MDC Partners, challenged Advertising Week attendees to encourage their teams to "pursue the art of the possible."
Given that most leadership teams consist of men, it's not surprising that most agency culture and creative is filtered through a male lens. However, if you take a look at agencies run by women, you can see a bit of a difference.
Data is "one of ESPN's greatest priorities" over the next 18 months, according to Eric Johnson, the ESPN executive vice president, global multimedia sales, speaking at Advertising Week this morning.
As he helps welcome Campaign to US shores, WPP Group's CEO looks at new opportunities for global operations in brand-new markets.
Everyone gets their share of business strife, writes MindShare's global CEO, but controlling costs and winning business shouldn't limit the industry's appetite for adventure.