The 6-step cure for senioritis
Share

The 6-step cure for senioritis

A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.

Taiwan approves same-sex marriage; maybe these ads helped pave the way

Taiwan approves same-sex marriage; maybe these ads helped pave the way

Following yesterday's historic decision, we look back at brands that have embraced LGBT themes in their advertising.

Panera Bread CMO Chris Hollander: 'We aren't getting enough credit' for going clean

Panera Bread CMO Chris Hollander: 'We aren't getting enough credit' for going clean

The top marketing executive at Panera Bread talks the company's decision to eliminate artificial ingredients, how influencers keep it in check, and why the brand had success with loaf-shaped slippers.

Why BuzzFeed is licking its lips over Tasty

Why BuzzFeed is licking its lips over Tasty

BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture--and it has built an audience that brands are starting to notice.

Share

A broad-minded outlook makes brands matter in culture

Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'
Share

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.

R/GA promises respectful disruption as it launches in Japan
Share

R/GA promises respectful disruption as it launches in Japan

The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.

The Recommendation Engine: The Social Element's Donald Hair
Share

The Recommendation Engine: The Social Element's Donald Hair

When this account manager isn't listening to Apple Music playlists, he's kicking it old-school with vinyl records and paper books.

On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter
Share

On election day, Montana campaign ad uses audio of candidate allegedly attacking reporter

Opponents of Republican Greg Gianforte lost no time in using his own words against him in an eleventh hour spot.

Share

One way to avoid the Einstellung effect

Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks.

Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide
Share

Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide

The co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman.

Media's existential threat?
Share

Media's existential threat?

There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.

Why Unilever's Sustainable Living brands are driving growth
Share

Why Unilever's Sustainable Living brands are driving growth

The growth of Unilever's purpose-driven brands should lay to rest the argument that there is a conflict between profit and purpose, says the managing director of Given.

Most people don't like it when brands get political, finds 4A's study
Share

Most people don't like it when brands get political, finds 4A's study

Thirty percent of ad agency professionals said they've advised clients to stay out of politics.

Why 'My Family's Slave' isn't moving the needle for human trafficking groups
Share

Why 'My Family's Slave' isn't moving the needle for human trafficking groups

The blockbuster "Atlantic" story offers a real-time study in the limits of what awareness can accomplish.

Advertisers are starting to win the war against bot fraud, says ANA
Share

Advertisers are starting to win the war against bot fraud, says ANA

Economic losses are down for the first time in three years, finds a study conducted with White Ops.

Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign
Share

Breastfeeding mothers share the repulsive places they've pumped for MomsRising campaign

#IPumpedHere aims to raise awareness about workplace support for new moms.

No, let's not take a step back
Share

No, let's not take a step back

Hey, "Big Picture Guy," your timing stinks.

J. Walter Thompson leaps 15 spots in R3's new business chart for April
Share

J. Walter Thompson leaps 15 spots in R3's new business chart for April

McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy.

Twitter launches DM cards for brands
Share

Twitter launches DM cards for brands

Twitter has launched a customizable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates.

Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot
Share

Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot

Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.

US ad tech 'bros' are mocked mercilessly in this British parody film
Share

US ad tech 'bros' are mocked mercilessly in this British parody film

Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."

Get ready for the era of mixed reality
Share

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
Share

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

Digital 40 Over 40 honorees reminisce about the future of marketing
Share

Digital 40 Over 40 honorees reminisce about the future of marketing

A few of the industry's most successful digital pioneers wax nostalgic about "killer apps" and missed opportunities.

What marketers can learn from Lavar Ball
Share

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be a successful marketer, writes mono's creative director.

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes
Share

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes

The brand is on a mission to expand the diversity of its creative team.

E3 is Christmas for YouTube advertisers
Share

E3 is Christmas for YouTube advertisers

Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

McDonald's CMO: 'We suffered from fake news long before Trump'
Share

McDonald's CMO: 'We suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.

Havas launches 'fully transparent' programmatic platform
Share

Havas launches 'fully transparent' programmatic platform

Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time."

Award-winning ad director Graham Rose dies
Share

Award-winning ad director Graham Rose dies

Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th century, has died aged 68.

Brand Superfan of the Week: Starbucks' Melody Overton
Share

Brand Superfan of the Week: Starbucks' Melody Overton

The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").

The class of 2017 wants it all: Work-life balance and a well-paid future
Share

The class of 2017 wants it all: Work-life balance and a well-paid future

Recent grads aren't afraid to voice their expectations, and agencies are responding with new programs and policies.

Wary marketers sour on billable hours and incentives, says ANA
Share

Wary marketers sour on billable hours and incentives, says ANA

Fee-based agency compensation remains the most popular method, but brands are trying new approaches in the wake of industry shakeups, according to a new report.

Media agencies more than a 'middleman' thanks to AI: Zenith
Share

Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.

Partner content

Share

Pharma must radically rethink its engagement with doctors

Amid massive technological and social change, doctors around the globe are finding themselves in unfamiliar territory. McCann Health's "Truth About Doctors" study uncovers what this means for pharma marketers and how the industry can help physicians future-proof their profession.

Career Advice