"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix, but it cannot be the only thing."
The holding company's net income through June fell 28 percent from last year.
The 2017 Cannes Lions festival earned revenues of $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.
Survey Monkey SVP of Marketing Communications Bennett Porter explains how her company rebranded itself by looking beyond an artistic redesign.
Wunderman global chief executive Mark Read explains how he is transforming the digital shop, why it's merging with Possible, and what he has learned from Sir Martin Sorrell.
French tyre company Michelin has awarded its estimated $100m (£76.89m) global media account to Havas Media.
McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.
Tinder did it to Josh Avsec and Michelle Arendas. Wendy's did it to Carter Wilkerson. The three discuss their newfound fame, and how glamorous it has really been (or not).
The social network said new technology means the fight against trolls, one of its biggest issues, is getting better.
Issue of judging as a woman and what difference better gender-balanced juries make to the process and decisions.
Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.
Images that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.
Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
This Francophile listens to French rap and is reading bilingually between Donna Tart's 'The Goldfinch' and Chistophe Ono-dit-Biot's 'Croire Au Merveilleux.'
Listed marcoms giant Publicis saw a return to organic revenue growth in the second quarter of 2017, citing the "lesser impact of residual difficulties" and the "good performance" in North America.
From "Think Different" to thinking globally, MAL\FOR GOOD's executive director for innovation and content is a team player.
From its debut in 1968, Campaign has held up a mirror to the ad industry. We look back at some of the best front pages chronicling events that have shaped advertising.
The private ad tech company has announced plans to buy the publicly-listed programmatic business.
Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get his brand's machine in every home.
Facebook will start trying a paywall for its Instant Articles product in October.
With self-driving vehicles and ride-sharing apps, car marketers must adapt to an ever-changing, technological landscape.
Organizations and niche video creators are embracing OTT to deliver highly specific content on a global scale, says Accedo's SVP of business development.
Officer & Gentleman enlists porn star and educator Nina Hartley for a SFW film about sexual health after 65.
The country's marketing organization partners with National Geographic Travel Lab to create the agency's first video series
This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for the largest collection of Pokémon items.
Spark Foundry, the recently renamed media agency previously known as Mediavest Spark, has appointed Publicis Groupe veteran John Antoniades to drive global growth outside of the US.
A car race is not what it seems in latest from CP+B.
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers.
Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry.
The latest in our series of interviews between a rising copywriter and a senior executive about making it in the ad industry.
Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Sir Martin Sorrell is wrong to think consultancies can't do creative.
R/GA Chicago campaign also includes Instagram and OOH galleries featuring female artists.
The current Net Neutrality rules are under threat from the FCC, and that's not OK with most of Silicon Valley. Here's how seven tech blue chips are trying to get the public on their side of the issue.
Think the KFC smartphone is weird? You haven't seen anything yet.
Instead of worrying about data and digital, brands and agencies should be rigorously investing in customer-centric teamwork, says The Integer Group.
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.