Quiz: It's a household name ... But is it a brand?
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August 28, 2015

Quiz: It's a household name ... But is it a brand?

We use these words every day. But are they still brands? Or have they had their trademark revoked because of their generic use?

Why cross-device tracking is the latest obsession for marketers
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Why cross-device tracking is the latest obsession for marketers

Following customers across platforms takes more than cookies -- but the rewards can be enormous

Burger King suggests 'McWhopper' collaboration for International Peace Day
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Burger King suggests 'McWhopper' collaboration for International Peace Day

McDonald's response: Why equate "burger wars" with global conflict?

Watch the brilliantly dismal ad for Banksy's Dismaland
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Watch the brilliantly dismal ad for Banksy's Dismaland

Artist plugs his new "bemusement park," where the magic never ends (for five weeks only)

Why advertisers love NASCAR now more than ever
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August 25, 2015

Why advertisers love NASCAR now more than ever

CEO Brian France on technology, the Confederate flag and why it dumped Trump

Heineken: Bond is the 'ultimate man' who knows what to drink on which occasion
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August 24, 2015

Heineken: Bond is the 'ultimate man' who knows what to drink on which occasion

Heineken is the beer of choice for the spy who orders his martinis shaken, not stirred

Expedia plays creative agency for Bermuda Tourism
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August 24, 2015

Expedia plays creative agency for Bermuda Tourism

The booking site's Expedia Media Solutions applied its travel savvy to a campaign aimed at Millennials

What marketers can learn from abstract art
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August 21, 2015

What marketers can learn from abstract art

Good experiential marketing should move consumers from awe to understanding, like the best contemporary art, says Stimulant's design director

In China, LGBT rights get boost from brands
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August 21, 2015

In China, LGBT rights get boost from brands

Tech brands that target younger, urban consumers are leading the way

JWT wins KPMG's global creative account
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August 20, 2015

JWT wins KPMG's global creative account

JWT's New York and London offices will team on the account

Featured thought leaders

In India, beloved noodle brand returns after ban with #WeMissYouToo campaign
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In India, beloved noodle brand returns after ban with #WeMissYouToo campaign

Maggi comes back from exile after a lead-safety controversy

OOH advertising company remembers Katrina
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OOH advertising company remembers Katrina

Baton Rouge-based Lamar Advertising commemorates the Gulf Coast hurricane nationwide

Watch out, Nike: Under Armour is coming to get you
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Watch out, Nike: Under Armour is coming to get you

Under Armour's latest campaign will propel the brand one step closer to rival Nike

In the UK, 'Media Eyes' billboards track consumers' ages
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In the UK, 'Media Eyes' billboards track consumers' ages

The OOH campaign sizes up pedestrians to target ads

Nike 'Play Loud' by Wieden + Kennedy Tokyo
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Nike 'Play Loud' by Wieden + Kennedy Tokyo

Ad challenges South Korean expectations with a message of individual achievement

What online advertisers can expect from Google Panda 4.2
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What online advertisers can expect from Google Panda 4.2

Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency Kerboo

Buzzfeed appoints WPP in global ad deal
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Buzzfeed appoints WPP in global ad deal

A specialist team installed at BuzzFeed Motion Pictures will focus on creating branded content for WPP clients

Havas reports 28% year-on-year profit growth for first half of 2015
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Havas reports 28% year-on-year profit growth for first half of 2015

CEO Yannick Bolloré predicts another banner year for the network

How 16 brands barked up the right tree on #NationalDogDay
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How 16 brands barked up the right tree on #NationalDogDay

Some unexpected companies, such as Hello Kitty and Tidy Cats, were able to tie the canine festival to their brands on Twitter

Matt Eastwood in Korea: 'Ignorance is the foundation of learning'
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Matt Eastwood in Korea: 'Ignorance is the foundation of learning'

The worldwide CCO of JWT spoke at Ad Stars 2015 on the importance of staying curious

Apple's iOS 9 Spotlight search: The nail in the coffin for mobile paid search and display
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Apple's iOS 9 Spotlight search: The nail in the coffin for mobile paid search and display

With the imminent mainstream rollout of a new OS, Somo's chief of client strategy looks at what it will mean for brands as consumer behavior becomes mobile and proactive.

Diagnosing email addiction
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Diagnosing email addiction

Nine out of 10 white-collar workers check personal email at work, says an Adobe study. Two out of 10 check their inboxes constantly

We Are Social taps Big Fuel president FitzGerald to head US
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We Are Social taps Big Fuel president FitzGerald to head US

Leila Thabet, who launched We Are Social's US business in 2012, is departing

WPP warns of 'misplaced' optimism after surge in pre-tax profits
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WPP warns of 'misplaced' optimism after surge in pre-tax profits

Its profits broke $1 billion for the first half of 2015, but the network sees weak upside

OOH advertisers can make our cities better places
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OOH advertisers can make our cities better places

Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls.

Lenovo kicks off fantasy football season with a play for the college crowd
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Lenovo kicks off fantasy football season with a play for the college crowd

Ad targets Millennial sports fans with all-star NFL lineup

John Lewis Insurance 'Tiny Dancer' by Adam & Eve/DDB
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John Lewis Insurance 'Tiny Dancer' by Adam & Eve/DDB

UK ad channels Elton John to illustrate everyday risks

Creatives: Look abroad for opportunity
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Creatives: Look abroad for opportunity

Throw yourself into another culture to better understand yourself and your audience, says the chief creative officer of Droga5

Northern Ireland Tourist Board on the hunt for ad and design agency
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Northern Ireland Tourist Board on the hunt for ad and design agency

The brief builds on brand equity from Liam Neeson and a "critically endangered" dragon.

Visa picks Starcom to run $200M global media account
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Visa picks Starcom to run $200M global media account

The Publicis Groupe agency beat out Omnicom's OMD, the incumbent for seven years

The magic formula for winning awards
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The magic formula for winning awards

The One Club's CEO offers his "best ever" advice on how to make the award entry process more effective and less arduous

7 ways marketers are making sense of a changing China
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7 ways marketers are making sense of a changing China

Insights on innovation and marketing in the world's most populous country

Consumer behavior in Vietnam: Insights from Uber, MasterCard, Coca-Cola
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Consumer behavior in Vietnam: Insights from Uber, MasterCard, Coca-Cola

Thoughts from industry leaders on the state of advertising in this fast-growing market

Infiniti launches 'smart cities and IoT' startup accelerator
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Infiniti launches 'smart cities and IoT' startup accelerator

Automaker pursues forward-thinking technologies

Toyota 'Fueled by Lemonade' by Droga5
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Toyota 'Fueled by Lemonade' by Droga5

Continuation of series shows how the summertime drink can power a car