Building an inclusive brand: lessons from Charlottesville
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Building an inclusive brand: lessons from Charlottesville

Brands are using their platforms and capital to support greater inclusion and diversity, says a strategist at Siegel+Gale.

IPG Mediabrands global mobile chief departs

IPG Mediabrands global mobile chief departs

IPG Mediabrands has confirmed the departure of Travis Johnson, global president of its mobile arm, Ansible.

LinkedIn's native video presents new advertising opportunities

LinkedIn's native video presents new advertising opportunities

LinkedIn has updated its mobile app to record, upload and share videos.

Brand Superfan of the Week: LaCroix's Big Dipper

Brand Superfan of the Week: LaCroix's Big Dipper

The L.A. rapper loves the sparkling water so much that he wrote a summer anthem about the bubbly beverage.

Preventing agency burnout is a team effort
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Preventing agency burnout is a team effort

Companies need to build a supportive, purpose-driven workplace culture says GYK Antler's COO.

On Eclipse Day, advertisers shoot for the moon
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On Eclipse Day, advertisers shoot for the moon

Everybody wants in on the astronomical action, including big brands from fast food to eyewear.

100 Years of Ads: Best Use of Celebrity
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100 Years of Ads: Best Use of Celebrity

To celebrate the 4A's 100th anniversary, Campaign US uncovered the top 10 creative executions starring household names.

'You must leave any association'; Experts urge brands to break with Trump
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'You must leave any association'; Experts urge brands to break with Trump

No longer scared of the president's attacks on Twitter, companies are publicly breaking with Donald Trump over his remarks after last weekend's events in Charlottesville, Virginia. Corporate communications experts are cheering them on.

Lost horizons: unlikely lessons in diversity from 1950s New York
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Lost horizons: unlikely lessons in diversity from 1950s New York

Diversity is the key to unlocking raw and unbridled creativity. It is time to step up and challenge the status quo, writes Creativebrief's managing director.

Everyone can see what the problem is with online ad viewability
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Everyone can see what the problem is with online ad viewability

Online advertising needs a joint industry currency that everyone will support, writes Campaign's head of media.

Why brands need to change their approach to marketing masculinity
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Why brands need to change their approach to marketing masculinity

Old-fashioned ideals are damaging for men's well-being and society as a whole, which means marketers need to shift their focus.

ODD launches in US after winning global Perry Ellis ad account
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ODD launches in US after winning global Perry Ellis ad account

The apparel company awarded the integrated account to ODD after a competitive pitch that involved three American agencies.

HBO attacked by hackers again
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HBO attacked by hackers again

The TV brand's Facebook and Twitter accounts have been hacked in the latest cyber threat to the company.

Trump 'fires' business leaders after mass exodus
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Trump 'fires' business leaders after mass exodus

US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves from his handling of Charlottesville.

Airbnb's Mildenhall: Listen to your mentors
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Airbnb's Mildenhall: Listen to your mentors

The travel brand CMO shares his best career advice and recalls the two women who gave him his biggest break.

Deloitte Digital buys Acne, hires Andy Sandoz to lead creative
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Deloitte Digital buys Acne, hires Andy Sandoz to lead creative

The Stockholm-based agency has a long roster of clients including H&M, Spotify and Ikea.

Always ad '#LikeAGirl' returns to fight girls' fear of failure
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Always ad '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.

How advertisers can tap into consumers' feelings with the art of sound
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How advertisers can tap into consumers' feelings with the art of sound

The COO of audio post-production company Sound Lounge explains how to keep your viewers from clicking the "mute" or "skip" buttons.

Why Tiki decided to douse torch-wielding white supremacists
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Why Tiki decided to douse torch-wielding white supremacists

It's the second time in three months that the company has had to disassociate its brand from extremist groups.

McDonald's awards World Cup brief to Leo Burnett London
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McDonald's awards World Cup brief to Leo Burnett London

The fast food chain has expanded its relationship with the agency after awarding Leo Burnett its global sports sponsorship activity for the 2018 World Cup.

PepsiCo under fire as Trump backtracks on criticism of far-right
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PepsiCo under fire as Trump backtracks on criticism of far-right

Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.

Transparency is more than just dollar signs
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Transparency is more than just dollar signs

Here's how to build true partnerships with clients, says PMG's founder.

Brand Superfan of the Week: Papa John's Pizza's Carolina Williams
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Brand Superfan of the Week: Papa John's Pizza's Carolina Williams

This high school graduate used her love of cheese pies and garlic sauce to gain admission into Yale University.

Why brands will welcome Amazon's challenge to Google and Facebook
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Why brands will welcome Amazon's challenge to Google and Facebook

Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding, writes NewBase's global head of digital products.

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals
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'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following for their Instagram accounts for less than $300 (£231).

Audi rolls out global VR experience to get people back into the showroom
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Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

To change advertising, you must begin with the people
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To change advertising, you must begin with the people

Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output.

A brand's one purpose is to provide purpose to its employees
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A brand's one purpose is to provide purpose to its employees

To build a strong core, a brand's highest priority should be instilling its employees with a larger sense of purpose, says Brand Union's senior manager of development.

Google updates AdWords for mobile advertisers
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Google updates AdWords for mobile advertisers

In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users.

Recommendation Engine: Kinetic's Morgan Coon
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Recommendation Engine: Kinetic's Morgan Coon

This girl boss binges a Netflix show of the same name and follows a food-obsessed canine on Instagram.

Is esports a safe bet for advertisers?
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Is esports a safe bet for advertisers?

NBC Sports' latest deal with Psyonix Rocket League is being heralded as innovative, but research shows that it's a conservative play.

The Netflixisation of sports
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The Netflixisation of sports

Is ESPN's "Ocho" a harbinger of the future of sports media, asks the head of Mindshare's Invention Studio.

Snapchat isn't dying, but its stock is still overvalued
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Snapchat isn't dying, but its stock is still overvalued

Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.

App marketers, stand up to the duopoly! it is time for attribution standards.
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App marketers, stand up to the duopoly! it is time for attribution standards.

Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's Managing Director & CRO.

Throwing the donuts out with the bathwater: in defence of elaborate brand names
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Throwing the donuts out with the bathwater: in defence of elaborate brand names

The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really does matter.

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One click away: Alibaba's data marketing suite

Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.

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