The teenage chicken nugget fanatic now seems unlikely to reach 18 million retweets. Is the fast feeder really going to let his effort go unrewarded?
If the industry doesn't shape up, enforcement action may be around the corner.
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.
It's time for brands and nonprofits to step up and create demand for climate action, writes the managing partner of Oberland.
Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there.
If the ad industry doesn't find a way to measure performance accurately and consistently, P&G's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media.
Advertising is worth getting up for in the morning. But it's not worth dying for--even a little bit at a time, writes the retired CCO of Phelps.
This history buff and news junkie has an intense case of FONK (Fear Of Not Knowing).
MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office in its first big move since its acquisition by Ascential.
Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks.
Verizon scheduled its earnings call for the unofficial stoner's holiday, and John Legere was not about to pass that up.
As the marijuana holiday goes mainstream, marketers embrace it with promotions and stoner humor.
Burger King has been asked to apologize for adding advertising material into its Wikipedia entry.
What to make of a sudden interest among adults in revisiting and indulging in children's content?
From Vice documentaries to Super Bowl party planning, the head of Pinterest's in-house studio strives to create something of real value.
Lee will terminate her 60-40 time-spilt arrangement with WPP and dedicate all her time to her startup venture, Withinlink.
Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next week (April 25).
After seeing the viral ad, people don't have a taste for the otherworldly drink.
Our brains are wired to react to newness and the potential for reward, writes an associate strategy director at Deutsch.
The fast-food chain is forming a team of "creative, innovative, and disciplined storytellers" with the aim of changing perceptions of its brand, according to a job post.
Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor.
Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the pen of April the Giraffe.
D&AD doesn't have all the answers -- but we are trying to do something about it, writes its chief executive.
In an increasingly nationalist world, the brand wants to be on the side of the "open-minded generation."
The edited images probably won't fly with HR, but they can get past social media filters.
The warm-weather airwaves are no longer the dead zone they once were, but success stories remain elusive.
Instagram is stealing Snapchat's users by beating the platform at its own game. Is there any hope of salvaging the once-promising network?
It's important to understand not what's newest and hottest in the market, but how the level of interaction impacts the consumer, writes the managing partner of Imprint.
How the professional basketball team uses data and segmentation to target the right fans.
Techniques such as improv and word association are all part of Refinery29's quest to seek inspiration from far and wide, its creative chief says.
Unpredictable, risky, raw -- this is what creativity at its best looks like.
Armando Bo, whose script won an Oscar for Birdman, tells Kate Magee why brands should invest in longer, more meaningful content.
Hybrid lovers sing the blues in one ad, and get their problems solved in the next.
Meet the sneakerhead who spent $20,000 on his collection, and then spent time trash-talking Nike.
83 percent of consumers said viewing wasn't disrupted by the non-skippable format
In order to drive growth, you need exceptional marketing strategy and leadership, which is what makes utilizing marketing executive search such a smart investment.
Creative directors come from many backgrounds, but core skill-sets are essential.