Brands are using their platforms and capital to support greater inclusion and diversity, says a strategist at Siegel+Gale.
IPG Mediabrands has confirmed the departure of Travis Johnson, global president of its mobile arm, Ansible.
LinkedIn has updated its mobile app to record, upload and share videos.
The L.A. rapper loves the sparkling water so much that he wrote a summer anthem about the bubbly beverage.
Companies need to build a supportive, purpose-driven workplace culture says GYK Antler's COO.
Everybody wants in on the astronomical action, including big brands from fast food to eyewear.
To celebrate the 4A's 100th anniversary, Campaign US uncovered the top 10 creative executions starring household names.
No longer scared of the president's attacks on Twitter, companies are publicly breaking with Donald Trump over his remarks after last weekend's events in Charlottesville, Virginia. Corporate communications experts are cheering them on.
Diversity is the key to unlocking raw and unbridled creativity. It is time to step up and challenge the status quo, writes Creativebrief's managing director.
Online advertising needs a joint industry currency that everyone will support, writes Campaign's head of media.
Old-fashioned ideals are damaging for men's well-being and society as a whole, which means marketers need to shift their focus.
The apparel company awarded the integrated account to ODD after a competitive pitch that involved three American agencies.
The TV brand's Facebook and Twitter accounts have been hacked in the latest cyber threat to the company.
US president Donald Trump has disbanded two corporate councils after even more executives left in a move to distance themselves from his handling of Charlottesville.
The travel brand CMO shares his best career advice and recalls the two women who gave him his biggest break.
The Stockholm-based agency has a long roster of clients including H&M, Spotify and Ikea.
Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.
The COO of audio post-production company Sound Lounge explains how to keep your viewers from clicking the "mute" or "skip" buttons.
It's the second time in three months that the company has had to disassociate its brand from extremist groups.
The fast food chain has expanded its relationship with the agency after awarding Leo Burnett its global sports sponsorship activity for the 2018 World Cup.
Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.
Here's how to build true partnerships with clients, says PMG's founder.
This high school graduate used her love of cheese pies and garlic sauce to gain admission into Yale University.
Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding, writes NewBase's global head of digital products.
A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following for their Instagram accounts for less than $300 (£231).
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output.
To build a strong core, a brand's highest priority should be instilling its employees with a larger sense of purpose, says Brand Union's senior manager of development.
In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users.
This girl boss binges a Netflix show of the same name and follows a food-obsessed canine on Instagram.
NBC Sports' latest deal with Psyonix Rocket League is being heralded as innovative, but research shows that it's a conservative play.
Is ESPN's "Ocho" a harbinger of the future of sports media, asks the head of Mindshare's Invention Studio.
Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.
Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's Managing Director & CRO.
The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really does matter.
Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.
A former creative director and associate professor of advertising design shares strategies to shake off the doubt and land that first job.